Salesman Steve slid the paperwork over his desk to me and as I signed up, I couldn’t help but wonder if I’d beat the stats. Stats? Yeah, ironically, that same morning I had read a news article that said 82% of people who join a gym in January cancel within 3 months! File Size: 944.86MB
Andrew Lock – Retention Secrets
Are you ready to learn more?
secrets of customer retention?
Dear Friend
It all began with a visit at my local gym…
Salt Lake City was cold on January 1, 2013. One of my New Year’s Resolutions was to get in better shape.
Salesman Steve slid the paperwork over his desk to me and as I signed up, I couldn’t help but wonder if I’d beat the stats. Stats? Ironically, I had just read a news article about stats that morning. 82% of those who sign up for a gym in January decide to cancel after three months.
Woaaah! That’s crazy! That must be crazy! worst retention rate You can find almost any industry in the world, right?!
This gym was aware of the challenge and took it on board. As soon as I had signed the dotted-line,, Steve smoothly guided me through a checklist of items clearly designed to WOW me, and avoid the dreaded cancellation.
You can be a business owner. Marketer at heart, as soon as Steve showed me the new member ‘checklist’ I immediately started Examining and analysing what they were doing. It made me more curious.
First, Steve sincerely You are to be congratulated I was grateful for my decision. The next step was to give me a tour of his facility and introduce me to key staff members. Next, he took me into high school.-Tiffany introduced me to Tiffany in a tech room that looked somewhat like a laboratory. Tiffany measured my body mass and blood pressure and heart rate. “baseline to work from.” So it continued… I was escorted like a celebrity from one area to another, rolling out the red carpet. The tour ended in the on-Site juice bar were I was given a really cool sports bag, and then invited to order whatever I liked off the menu, as a welcome gift!
My freshly squeezed orange juice was sipped as I sipped. “Julicious” Steve said that all of the sales staff were juice Highly trained Take new members through carefully designed ‘hands.-It was holding, and it was working very well.
“How well?” I asked. I couldn’t resist.
“Well, let me ask my boss, he’s right here” Steve answered, helpfully.
A quick discussion ensued, and get this… the long and short of it was that the gym had Reduction in cancellations for new members: From 74% to 48%Within the first 12 weeks.
To put it another way, epic It is an understatement to say that the result was a great one. It was nothing less than a revolution They were able to grow their business. They were able slash their front-end marketing costs by 62%, They were able to increase net profits by more than 25% Keep it going There are now more members than ever before.
They didn’t have to spend so much effort or money on customer acquisition because they already had customers. Keep the gym filled primarily with current members
It was a great experience. 7 years ago It might interest you to know that I was a member until I moved to California.
More importantly, the cleverly designed retention process I experienced had a huge impact on me, and it This led me to the pursuit of knowledge and mastery in customer retention.
Now, fast forward to today. I am considered a global expert on the topic and I am invited to speak. At industry events, speak internationally about it Like The Subscription Show And I help companies implement proven systems for customer retention. Some people call my a Subscription scientistBut I prefer to say “Retention Geek!“
Get your instant download Andrew Lock – Retention Secrets
However, before I get ahead of myself, let me remind you that I am not too far behind. Share the moment that gave me the idea to start a blog about retention.
The Marketing Pendulum Has Swung Too Far!
What is this all about? For some strange reason…
The vast majority of businesses focus their efforts entirely on customer acquisition and they ignore retention.
It’s true. It is a serious epidemic. Some silicon-Valley startups are proud to say that they value their company solely on the number and quality of customers they have acquired.
Ah, there are some businesses! Think They’re paying attention to retention. But I’ll let them in on a Little secret…They are often misguided in their attempts to retain customers. Do not give your business a poor reputation.
I will prove it to your satisfaction…
Recently I was invited to attend a roundtable discussion This included some of the founders.-There are many subscription service companies. Two of the founders shared their joy at the topic of retention. Their’solution to retention’ was to “hide the cancel button.” I just about spit out the water I was drinking, because I now know that thinking is so misguided! Their “fix” is the The exact opposite of what should you do
Here’s the simple truth that you haven’t been told…
It is a lot easier to make money if you KEEP customers.
Instead of purchasing them.
With the marketing pendulum still in place towards customer acquisition, I designed a course to assist as many businesses as possible. Balance it back To BOTH customer acquisition AND retention When those two elements are in harmony, a business sees their profits increase, customers are happier, they receive higher valuations during exit, and a host of other benefits.
You have spent money and time to acquire your customers…
It is a waste of time and money to keep wasting it.!
H E L L O !
Let me introduce you…
My name is Andrew Lock, I’m British, and I’m the presenter of the popular WebTV show, “Help My Business!” Author 7 best-Selling business books Included “Walt Disney’s Way”And “Big Lessons from Big Brands.”
In 2013 I became intensely fascinated by the topic of customer retention. And since then I’ve This was the basis of my research. I tested many strategies and then created a reliable system.
I’ve helped literally thousands of business owners Entrepreneurs can help build a better company and even be successful. Financially, free.
Introducing…
“Retention Secrets” – The Ultimate Guide to Customer Retention
It’s Video-based training 100%, designed to help you As many customers as possible.
There are 13 Modules?, you’ll learn the most Advanced and proven member retention strategies This works for every business.
It is a risk-free, and 100% guaranteed.
This could be a possibility. The meaning of life-changing opportunity You. For any business, the ability to keep customers coming back is gold.
What’s included with the System?
This is a comprehensive training program, with lifetime access!
In this lesson I’ll explain why it’s important to. Pay attention to retention and invite you to consider some powerful case-studies.
In this lesson, I’ll introduce you to the Harvard Business Review Studying this helped me to develop a completely different approach to retention.
Learn from the old saying: “You can’t improve what you don’t measure”Here’s what I have to say: Effective retention can be measured
This lesson will teach you more than just the basics. 20 completely different reasons Why people do it? You can cancel or stop buying a subscription.
In this lesson, we’ll review how MOST businesses unwittingly have the wrong, antiquated approach To customer retention
In this lesson, we’ll discuss the retention strategy of OrientierungThe entire of the customer onboarding experience.
In this lesson, we’ll delve into the retention strategy of Instant ROI, That is what it all about Fast, maximum value
Connection: When customers feel connected to your business and you in some way they’re far more likely to stick around.
In this lesson, we’ll look at how it’s Recognizing customers is crucial Every opportunity They feel valued.
The ladder of ascension can be reached essential component That is what most businesses ignore. You’ll find many Examples How to build it.
In this lesson, we’ll go deep into the Technical processes Learn more about how we can help you Manage customersThrough your CRM system.
In this lesson, we’ll consider how to handle refund requests appropriately, How to spot genuine requests
Course Features
- Lectures 1
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 56
- Assessments Yes
