Annielytics – Site Audit & Analytics Audit

It’s not surprising though, given the flexibility Google Analytics You can customize your data. However, this flexibility can lead to data being unreliable. You may even have to declare bankruptcy and start over.

Annielytics – Site Audit & Analytics Audit

My Google Analytics Audits are comprehensive in their breadth and depth. I start with a checklist and follow the data wherever it takes me. With rare exception, I find something new in each audit I’ve never seen before. It’s not surprising though, given the flexibility Google Analytics You can customize your data. Of course, with that flexibility comes a higher risk of making your data unreliable, even to the point of having to declare data bankruptcy and start from scratch.

What’s Covered in the Audit

These are some of the best.-level areas addressed in our analytics audits:

Tracking code

• Code out of date
• Missing Code
• Tracking Code Placement
• Advertising Reporting Features
• Social Settings

Configuration

• Permissions for Users
• Referral Exclusion
• Cross-Domain tracking
• Hostname in URLs
• Filters
• URL Rewriting
• Default View
• Page default
• Autotrack

Data Integrity

• View Raw Data
• Combinated Data
• Spam/Bot Traffic
• Excessive Sampling
• PPC Sessions in Organic
• Exclusion of query parameters
• Reports
• Signs of scrapping
• Artificially low bounce rates
• Annotations
• Personally Identifiable Information
• Manual AdWords Tagging Override

Measurement

• Campaign Tagging
• Email Tagging
• Event Tracking
• Custom Dimensions/Variables
• Custom Metrics
• Data imports
• Remarketing
• User-ID
• Site You can search
• Content grouping
• Channel Grouping
• Segmenting Paid Search
• PPC Landing Pages

Conversions

• Macro Conversions
• Micro Conversions
• Conversions that have been defunct
• Goal Funnels
• Ecommerce tracking
• Enhanced Ecommerce

Account linking

• AdWords
• AdSense
• Search Console

Mobile Apps

• Property Strategy
• Mobile App Postbacks
• Crashes and exceptions
• App Speed
• App Events
• Google Play

AMP Analytics

• Property Strategy
• Analytics Vendors Supported
• Triggers
• User identification

Sneak Peek

To show you how an audit should look, I made this simple gif. Of course, all identifying information has been blurred to protect clients’ confidentiality.