Marketing Sherpa – Search Marketing Benchmark Guide 2009

Available for download within 1-2 hours. MarketingSherpa’s Search Marketing Benchmark Guide 2009 This is the fifth edition and has been completely revised.-Researched and rewritten to reflect the current search marketing landscape.

Marketing Sherpa – Search Marketing Benchmark Guide 2009

• 1,928 search marketers surveyed
• 170 charts and 45 table
• 12 eyetracking heatmaps
• 6 real-Case Studies from around the world
• Statistics on conversion rates and costs per click
  SEO vs. PPC and more
• Search marketing has a higher growth rate and a better ROI than traditional advertising.
  Other marketing strategies
• Geotargeting and local searches have a high ROI

Plus, two new Special Reports:

1. The Branding Effect Search Advertising
2. Heatmapping Baidu: Understanding Chinese SERP Viewing

Very little-Marketing professionals know that half of all internet marketing dollars is spent on search. The global search marketing market is expanding at nearly 30% (despite the slowing economy), which means that trends and tactics are changing rapidly. Don’t assume the information you see today is the same as last years. It’s different!

MarketingSherpa’s Search Marketing Benchmark Guide 2009 The fifth edition of the annual issue has been completely republished.-This article was rewritten and researched to reflect the current search marketing landscape. These real data will help companies plan better budgets and forecast their results.

Recent Research Highlights

Nearly 2,000 search marketers were surveyed in order to identify the top five insights. 2009.

Find out more:

• The impact of analytic tools on search budgeting strategies
• How search advertising impacts brand metrics
• Impact of geotargeting and mobile search on local
  Markets for business
• Industry impact of new analytics tools
• To improve campaign performance, it is important to understand what analytics you should be using

MarketingSherpa’s Benchmark Guide contains relevant data for large, small and medium-sized B-To-B and B-To-C companies.

• Real-Life results based upon varying budgets.
• The world shops and searches
• Tactical spending adjustments for 2009
• Trends in Online Advertising in Relation to Traditional Marketing
• SEO and Public Relations in relation
• Ratings for the most searched properties
• Click fraud: The real problems
• How does search ROI compare to other marketing
• These are the real averages of CPC for major search engines

The 2009 Edition is our largest edition ever. It features 170 charts and 45 tables. 12 heatmaps.

• Assess your budget in relation to current economic conditions
• Protect and justify your SEO and PPC budgets
• Calculate the economics of outsourcing vs. being in-House search operations
• Forecast results – clicks, conversion, and costs – plus more
  When it matters most,
• Get practical measurement tips
• Choose a result-driven SEM tests
• Click fraud
• More easily train new employees

Get your instant download Marketing Sherpa – Search Marketing Benchmark Guide 2009

Your new Benchmark Guide Includes two Special Reports

Special Report 1 The Branding Effect Search Advertising

Many of the world’s largest advertisers have quietly been testing search ads’ brand effectiveness over the past few years. These tests are difficult to perform, making them rare. This special report finally reveals the effectiveness search ads as branding vehicles.

Special Report 2 Heatmapping Baidu – Understand
Chinese SERP Viewing

Learn more about Baidu page layout, and learn what is and isn’t working in China search marketing. See the differences between Chinese viewing patterns in Google China and Google USA. Find out what common rules you may make in China.

There are hundreds of questions that can be answered in the Search Marketing Benchmark Guide. Here are just ten:

1. Do I have enough budget for SEM relative to my marketing budget?
2. What are the true effects of landing pages on conversions
3. What is the first thing that consumers do when they arrive at a retail store?
4. How can I improve my site’s conversion rates by making a small change to my internal search engine?
5. What is the best way for merchants to police affiliates and search?
6. Why would I want SEM in?-Why should I continue to outsource my house?
7. Do I have to worry about click fraud if I’m looking to do business in India or China? Do you think it is important to translate your site?
8. What should my conversion rate be when I use PPC or SEO listings?
9. What do mobile users look for in a search engine? What kind of response can I expect from my mobile ad
10. Are the salaries for search marketing stagnating?