Michael Port – Get Booked Solid

In just 2 days, from anywhere in the world, via your computer or phone, I’ll show how to make your professional services more visible and attract as many clients as you want.

Based completely on the Book Yourself Solid system from my bestselling book, this 2-Day Video webinar The event will take place on Sunday, Sept. 12, 2010 and Sunday Sept. 19, 2010, 11am-7pm ET both days).
Even if you cannot attend all of the events, you can download the recordings..

You’ll build a solid marketing foundation based on trust and credibility so you can get more clients, faster.

Finally, something affordable! You don’t even need to leave your home. And, it’s fast. In just two days, you can learn everything about getting clients.

Use my Marketing model that is proprietary you’ll generate a full pipeline of clients and referrals and master hundreds of creative, profit-Small business marketing strategies that work for you.

Plus, it’s going to be a rockin’ good time. I will lift you up. I will make you laugh. And, I’ll make you Feel like a marketing rockstar. The entire event is a video webinar so you’ll see my smiling face for real, honest-To-goodness human connection!

You can also read this book Solid 2-If you are looking to:

• Learn how to market professional services.
• Establish a solid marketing foundation so you Increase your client base.
• Building trust with your target market is key. Credibility is earned In your marketplace
• Discover hundreds of small business ideas Marketing tipsStrategies, tactics, and techniques that work.
• Be confident Smarter marketing strategies that align with your core values.
• Notice a shift of thinking Marketing feels easy Your products or services.

Get Download immediately Michael Port – Get Booked Solid

Eliminate all feelings of frustration and be inspired.

Do the right things Attain your small business marketing goals and increase lead generation You can make new ones that are beyond your expectations.

With the It’s easy-To-Follow these instructions Book Yourself Solid roadmap you’ll know how to Clients For your small business, while making the most out of your time, energy and money.

Reduce complexity and win your lead generation efforts Start driving for new clients, today.

Marketing and selling your services will be your passion. You’ll find as many clients as you want when you do.

Book Yourself Solid 2 Day Video Webinar Training Outline

Day 1: Sunday, September 12, 2010.
Eastern Time, 11:00am to 2:00pm

(15-Minute breaks will be taken every hour.

Your Foundation

Lesson 1: Working only with the ideal clients is the red velvet rope policy

• Identifying Ideal Clients, Duds, and Everyone Else
• Find out what turns you off or shuts you down
• Defining Your Ideal Client So You Can Get More of them
• Find the Qualities of Your Ideal Customer
• How to create your red velvet rope policy
• Learning Which Clients Fit the Profile and Which Don’t
• Turning Mid-Turn Range Clients into Ideal Clients
• Pruning your Client List – A Perpetual Process
• Only work with clients that energize and inspire you

Lesson 2: How to know why people buy what you’re selling

• Learn the 3 Reasons Why You Need a Target Market
• How to Discover What Your Target Market Really Is
• Target Market Selection
• Identify the urgent needs and compelling desires of your target market
• Making Your Offers Investable Opportunities
• Choose the #1 Result that You Provide for Clients
• Demonstrating The Benefits of Your Investable Opportunity
  • Financial, Emotional. Physical. Spiritual

Lesson 3: How to develop your personal brand so you’re meaningful and memorable

• Discovering what makes you uniquely yourself
• Exploiting Your Natural Talents and Quirks
• The 3 components of your personal brand
  • Your Who and What Statement
  • Your Why You Do It Statement
  • Your Tag Line
• Be More Confident in Who and What You Are
• Deciding how you want to be known around the world

Lesson 4: How to talk about what you do so you’re not confusing and bland

• How an elevator speech could be killing your business.
• The 5: Look like a star with the 5-Part Book Yourself Solid Dialogue
  • The Long Version
  • The Medium Version
  • The Short Version
• Getting Into a Book Yourself Solid Dialog with Ease
• Never Worry Again When You Are Asked. “What Do You Do?”

Day 1 Continued: Sunday, September 12, 2010
Eastern Time: 3:30pm to 7:00pm

(15-Minute breaks will be taken every hour.

Building Trust & Credibility

Lesson 5: Who knows what you know and do they like you?

• Being a Category Authority
• Deciding What You’d Like to Be Known For
• Learning What You Should Know and How to Learn it
• Making the Mental Shift from Beginner to Expert
• You can harness the power of likeability
• The 4 Keys to Increasing Likeability
• Establishing the Standard Credibility Builders
• Understanding the True Meaning of Marketing

Lesson 6: Building trust with potential clients through the Book Yourself Solid Cycle of sales

• The 6 Keys to Creating Connection
• Profiting from the Always-Do you have-Something-To-Invite-People-To-Offer
• You can design a book by yourself Solid Sales Cycle Process
• To Unconditionally Serve Your Clients, Use the BYS Selling Cycle
• Increase Sales by Building Trust over Time
• The Right Number of Stages in Your Sales Cycle
• Getting People into Your Sales Cycle Faster
• Make the right sales offers at the right time
• Automating Your Sales Cycle

Lesson 7 – How to make a brand-You can build products and programs to increase your authority, build your network, and generate passive revenue.

• The power of information products: Harnessing its potential
• You can finish big by starting with the end in your mind
• Faster Product Production by Defining Your Product
• To increase sales, you need to assess the needs of your marketplace
• Selecting the type of titles that sell
• Follow these 5 Steps to Create Your Content
• Pricing your Products to Reach the Sweet Spot Of Sales
• Determining which Should be Free and Which Should Charge
• Speed up your sales cycle
• Find out Which Products You Should Create First and Why

Day 2: Sunday September 19, 2010 
Eastern Time, 11:00am – 12:00pm 

Simple Sales and Perfect Pricing 

Lesson 8 – How to choose the right pricing model and when to offer discounts or incentives

• Profit from the 8 Professional Services Perfect pricing models
• These are the 5 Essential Pricing Objectives
• How to raise prices when you are not there
• Know when to lower prices and offer discounts and specials
• Understanding that pricing is what you pay, value is what you get Get
• Respecting the Pricing Regulations
• How to identify the value of a service

Lesson 9 – How to use the super simple selling conversation, so that selling is as easy as a day at The Beach.

• The 4: Use and Love it-Part Super Simple Selling System
• Practice Selling without Pressure
• Selling without Slimming
• Selling in One Step: The End of the Single-Step Process
• Selling with Integrity
• It is important to know when sales offers are most effective
• The Secret to Never Being Nervous to Sale Again

Day 2 Continued: Sunday, September 19, 2010 
12:45 – 2 p.m. Eastern Time

Book Yourself Solid 7 Core Self-Promotion Strategies

Get Download immediately Michael Port – Get Booked Solid

Lesson 9 – The Book Yourself Solid Networking Strategy

• Profit from the #1 Activity to Expand Your Network
• Finding Informal Networking Opportunities
• Finding Formal Networking Opportunities
• What to do at Nailing Networking events
• Nailing Networking Events: What Not to do
• Increase your network by sharing your knowledge
• Share your compassion to build your influence
• You can improve your status by sharing what you know with others

Lesson 10: How to Write Your Own Book Solid Direct Outreach Strategy

• Create Your Direct Outreach List of 20
• Sending Letters
• Making calls
• Sending E-Mails
• Sending postcards
• Doing Anything-It-Takes Direct Outreach
• Establishing personal connections with famous people
• Promotion through the Press
• Creating Your Direct Outreach Plan

Lesson 11: How to Write Your Own Book Solid Referral Strategy

• Understanding the Real Meaning of a Quality Referral
• Finding Referral Opportunities
• Referral Process
• Understanding Why Clients Refer to You
• Locate Your Referrers Who Make a Referral
• Communicating What Your Referrers Should Do to Make a Referral
• Start the Referral Connection
• Follow up with Referrals
• For Neverending Referals, Create Your BYS Group of 5

Day 2 Continued: Sunday, September 19, 2010
Eastern Time: 3:30pm to 7:00pm

(15-Minute breaks will be taken every hour.

Lesson 12: The Book Yourself Solid Keep-In-Touch Strategy

• Develop Content for Your Keep-In-Touch Strategy
• How to Choose Your Keep-In-Touch Tools
• Layout and Format of Ezine
• Deciding on your Ezine Publishing Schedule
• Avoiding the Most Common Mistakes When Sending Newsletters
• Avoid the Biggest Mistake People Make While Using Facebook E-Mail
• Get Attention From Cards, Calls and Can-Keep it!-In-Touch
• Be known as a connector in your field
• Automate your Keep-In-Touch Strategy

Lesson 13: How to Write Your Own Book Solid Speaking Strategy

• Learn to be Yourself-Promotional Strategies
• Strategies to be promoted by others
• Book Your Way up the Association Ladder
• Getting Booked To Speak and What to Do
• How to put your presentation together
• Organizing Your Information
• PowerPoint: Know When Not to Use
• Selling from the Stage: When it’s Cool and What It Isn’t
• Answering the question: To Speak Or Not To Speak?

Lesson 14: How to Write Your Own Book Solid Writing Strategy

• Mastering the 5-Part Book Yourself Solid Writing Strategy
• Deciding on the Subject
• How to Choose the Ideal Topic
• Getting Your Articles Published Online
• Getting Your Articles Published Offline
• Submit Your Articles to Directoryies
• Writing the query letter
• Helping editors

Lesson 15: The Book Yourself Solid Web Strategy

• Mastering Website Basics
• Answering the three Questions that Make a Website Effective
• Choose from the Top 10 Most Effective Web Site Homepage Formats
• Apply the 9 Book for Yourself Solid Web Traffic Strategies
• Promoting through Marketing Partners
• The 2 Essential Principles of Visitor Conversion
• The Big Three: Facebook and Twitter.
• Case Studies to Learn: Social Media Marketing Strategies in Action

Wait… There’s More! 

Get 4 bonus IMPLEMENTATION video webinars With my Chief Operating Officer, Certified Book Yourself Solid Coach, Megan McKenzie.

• During the 2 full days of video webinar training with me, I will make sure that you’re making the right choices and that you know exactly what you need to do to get booked solid.
• Then, immediately following the webinar workshop, you’ll begin a 4-Week implementation program to make sure you implement the action plan that we have created.

Megan’s the one I use to implement my big ideas, so that should tell you something. Plus, she’s an organizational behavior and leadership development expert with 30 years of experience in process improvement, personal productivity and organizational behavior solutions.

Megan will host webinars on implementation video with Megan on Thursdays, September 23 and 30, and October 7 and 8. All webinars are available from 3-4pm ET.

Wait… There are more!

Get 2 additional, 90-minute bonus Q&A video webinar sessions with Michael Port After the two days of webinar training. As you implement the strategies, tactics, and tips I share, you will have additional questions.

This is why we will meet again twice. September 29 and Oct 13 starting at 3-4:30pm ET, So you have the opportunity to ask any questions after 2 days of training.

Schedule Quick Look

• Two full days of video-based webinar training MichaelSundaySeptember 12th and 19 at 11am-7pm ET.
• Two 90-minute follow up Q&A group coaching video webinars with MichaelWednesday, September 29th and Thursday, October 13th both at 3-4:30pm ET.
• Four 60-Megan will host a series of video webinars for small group coaching.Thursday, Sept. 23 and 30, and Oct. 7 & 14. All four starting at 3-4pm ET.

* All webinars are recorded with both audio and video Michael Port Along with a PowerPoint presentation.