Marketing Sherpa – 2012 Search Marketing Benchmark Report: SEO Edition

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Available for download within 1-2 hours. This 202-Page report provides a deep understanding of key issues such as monitoring and tracking metrics and planning. It also integrates social media and content.

Marketing Sherpa – 2012 Search Marketing Benchmark Report: SEO Edition

Growing Shift to Inbound Marketing Efforts

Search Marketing continues to grow in both organic and paid channels due to the growth of social media. Searchers can now get real-time, instant information.-Time social media content, including local and personalized information. Not only do results pages contain blue links but also images, video, press releases, and customer reviews.

This is a constant challenge for marketers, who have to find new ways of engaging their audience with relevant content at just the right time. Marketers can help drive traffic by being proactive. Inbound marketing is where they shift their priorities. This includes creating quality content through webinars, whitepapers, blogs and whitepapers, optimizing keyword and key phrase research, and optimizing. SEO Landing pages

MarketingSherpa’s eighth annual benchmark report gives you critical insight and analysis into an SEO It will discuss the difficulty of tactics, their execution, and how effective they are in reaching marketing goals. You will also find some underutilized but very effective strategies. Mobile and local search techniques.

6 Key Questions Answered in this year’s study

What was the impact of social media marketing SEO?
How do marketers align their search marketing objectives to overcome the most difficult? SEO challenges?
What are the requirements for effectiveness, usage and effort? SEO What are the tactics and content products?
What are the marketing budget allocations of organizations and how are they shifting their efforts?
What is the best way for marketers to rank well in both mobile and local searches?
How do agencies view their clients’ SEO Marketing inbound efforts?

All of the following are available in the all-New 2012 Search Marketing Benchmark Report – SEO Edition you’ll receive a comprehensive reference guide containing more than 160 charts with analytical commentary, hundreds of informative insights from your peers, several case studies of real-Life search, inbound marketing campaigns, and many other topics.

It is not easy to develop a strategy, but it is an important goal.

Many organizations have abandoned the need to create a strategy plan. They are instead focusing their attention on tactical objectives, such as increasing website traffic, lead generation, and measurable ROI.

They are able to rank well in organic search results and ensure their products and services are available across all formats and venues.-You are skilled in the creation and optimization all digital assets.

But, it is important to develop a process for planning, measuring, and executing the performance. SEO Programming is not their primary objective. Interestingly, increasing measurable ROI is a more important objective than developing a strategy!

2012 Search Marketing Benchmark Report – SEO Edition – EXCERPT

This 202-Page The report provides a deep understanding of key issues such as monitoring and tracking metrics and planning.

These are the key findings from the 2012 Search Marketing Benchmark Report – SEO includes:

While content creation is the most effective, it requires the most effort.
Incremental SEO These improvements can add up to big gains
Future investments SEO Supported by having SEO Placement of the process
The local business listing strategy is often overlooked
The top challenge, but the bottom goal, is to create a strategy.

Download immediately Marketing Sherpa – 2012 Search Marketing Benchmark Report: SEO Edition

Special Sections: All New Search Charts, Insights, and Tactics

The 2012 Search Marketing Benchmark Report-SEO Edition It is much more than data. This is all-This new report provides insight and analysis on key topics that will determine the success of search marketing in the future.

Social media can increase leads by 30%, and revenue by 14%
Organic traffic increases by 40% when niche content is found and tested
Lead conversions double when web content is rewritten and optimized
A YouTube channel can be transformed into a powerful hub for inbound marketing
Analytics to optimize SEO Performance
Integration and social media can help you achieve results
Optimizing for mobile and local search successfully
Content marketing campaign drives traffic surge

What Others Have Said about MarketingSherpa’s Search Marketing Benchmark Reports?

“MarketingSherpa is back with their 2011 campaign Search Marketing Benchmark Report – SEO Edition. With the help of Lead Author, Research Analyst Jen Doyle, they’ve put together an excellent resource for marketers looking for strategic guidance as well as real data about search engine marketing.”

-Lee Odden, TopRank Online Marketing

“Once again, MarketingSherpa delivers THE definitive benchmark to all things search. But this time they’ve taken it to a completely new level, the SEO edition provides tactical insights, analysis and commentary from industry insiders that allow you to take the actions needed to remain competitive. I can’t wait to review the upcoming PPC version as well.”

-Jim Kukral, author of the book “Attention! This Book Will Make You Money”

2012 Search Marketing Benchmark Report – SEO Edition Summary Table of Contents

Chapter 1 SEO (pg.7) Objectives and Challenges-22)
- Informal processes still define SEO Marketing maturity
- Challenges hampering SEO effectiveness over last 12 months
- Objectives SEO In the next 12 Months, programs
- Marketer insights for developing countries SEO Marketing strategies
Chapter 2 SEO Tactics (pg.23).-46)
- Majority of businesses run SEO Campaigns-house
- Keyword-Concentrated tactics are the best.
- Good content is great link bait…but difficult to create
- While content creation is not easy, it can be done.
- Marketer insights: How to be a success with your customers SEO Strategies
Chapter 3: Monitoring & Tracking Metrics (pg.47).-74)
- Many web conversions can be described as multiple-Field form completion
- The median conversion rate for organic traffic is 4%
- Most marketers can reach page 1 of the SERPs
- In total lead volume, organic search is a minor factor
- Some standouts are found in organic searches for lead quality.
- The most popular analytics solution is free
- Marketer insights about using analytics to optimize SEO Performance
Chapter 4: Tracking and Planning Budgets (pg. 75).-100)
- Expect the largest budget increases in inbound marketing
- On average, online marketing accounts for half of all marketing budgets.
- PPC, SEO Websites take a big part of online marketing budget
- The largest share of total compensation is for staff salaries SEO budgets
- Budgets set aside for SEO Programs
- SEO Budgets are expected to remain the same or increase.
- Marketer insights about the value of returning from SEO budget invested
Chapter 5: Integrating Social Media SEO (pg.100-118)
- Social integration is all about rankings and links
- Blogs are the most popular social media platform
- The importance of inbound marketing leads is growing
- Average outbound leads cost 66% more than inbound leads.
- Marketer insights: How to get results through social media SEO Integration
Chapter 6: Content is Important in a Search Marketing Strategy (pg.119-132)
- The most widely used content products are web pages and social media
- Many content products take a lot of time and effort.
- Customers review the most successful content products
Chapter 7: Capitalizing On Local Search (p.133-162)
- Local search is seen as having a positive effect on the objectives
- Many do not have a local business listing on search engine listings.
- There are many local business listing techniques that aren’t being utilized.
- Most people don’t optimize for local terms.
- The best local optimization tactic is to develop local content
- Marketer insights: The challenges of optimizing local search.
- Marketing insights: How to optimize for local searches
Chapter 8: Making Sense of Mobile Search (pg.163-176)
- Mobile search is considered to be the least critical
- More mobile-optimized ads are enabled than they are actually optimized
- Marketer insights: What are their challenges in mobile search?
- Mobile search success stories of marketers
Chapter 9 Search Marketing Success Stories (pg.177)-182)
- Case Briefing: Optimizing early for future seasonal traffic lifts
- Case Briefing – Finding and testing niche content increases organic search traffic by 40%
- Case Briefing: A content marketing campaign drives traffic surge
- Case Briefing – Turning YouTube into a powerful hub for inbound marketing
- Case Briefing – Revamped web content doubles lead converts
- Case Briefing: Social media increases leads by 30% and revenue by 114%
Chapter 10: Agency Perspectives (pg.183).-196)
- Investments by clients SEO It is driven by measurable ROI
- Agencies anticipate 72% growth in clients SEO Budgets upto 50%
- Most client companies rank Page 1 in organic search results
- Clients and agencies agree on the Top 3 Most Effective SEO Strategies
- Agency insight on their success with SEO Campaigns
- Agency insights into the most effective strategies for improving rankings
- Search Agency vote for Display networks and display networks as the most efficient
- Text ads are still the most popular ad format, despite many variations
- More than 50% of clients include social media in their search marketing mix
- Clients expect to increase their use of Facebook, YouTube, and Twitter