MarketingSherpa – 2011 Email Marketing Benchmark Report

Available within 1-2 hours. The 198-Page 2011 Email Marketing Benchmark Report This article covers a wide range of components of email marketing, including details about the major new challenges to success in email marketing, budgets and bottom line.

 

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MarketingSherpa – 2011 Email Marketing Benchmark Report

 

Research shows that marketers face significant obstacles Email Marketing Your Success is Ours 2011

Email It plays a crucial role in achieving many marketing objectives. Email, when used in conjunction with other marketing channels, such as social media and multiple improvement techniques, has great potential. This report will help you to understand which email marketing strategies are most effective in helping overcome major obstacles. 2011 Email marketing includes relevancy, quantification ROI, deliverability, and opt-Insights and lack of a marketing strategy.

All-Neue 2011 Email Marketing Benchmark Report The most current information-To-Date research, benchmark data and analysis of new email marketing techniques, email marketing maturity and the state and future prospects for email marketing from a strategic perspective. In this report you’ll also gain a deeper knowledge of the key issues from the most comprehensive study on email marketing available including:

• Impact of email marketing maturity
• Email tactics viewed in three dimensions
• All new benchmarks and metrics

The 198-Page 2011 Email Marketing Benchmark Report It covers all aspects of email marketing. Includes details about new hurdles to success in email marketing, budgets, bottom lines, top strategies for delivering valuable content, growing your email list, and social media.

In short, this comprehensive study provides insight on what works – and what doesn’t – in email marketing today.

2011 Email Marketing Benchmark Report (Excerpt)

Top 10 Questions Answered In the 2011 Email Marketing Benchmark Report

1. What are the most significant barriers to email marketing success?
2. What is the real goal of email marketers?
3. What are the three phases that make up email marketing maturity.
4. What is the best way to quantify ROI?
5. What are the best ways to deliver relevant content?
6. How can email personalization increase conversions
7. What is the role of social media in list growth?
8. What are the key performance indicators for email?
9. What is the new benchmark date to measure email newsletter performance?
10. What are the common methods for testing email campaigns?

In the 2011 Email Marketing Benchmark Report, you’ll receive all the benchmark data you need to make informed campaign decisions, face new challenges with real research and marketing insight, and forecast email budgets for the upcoming year. The following highlights are from the new report:

• Results from primary research surveys, providing collective wisdom for 1100 email marketers
• 152 tables and charts with analytic commentary
• 50 benchmarks Email Marketing tactics, budgets, ROI, and research
• 7 Marketing sections that offer hundreds of insights from peers about email challenges, relevancy and list growth.

Highlighting: Special Sections Email Marketing Insights, tactics, and charts

The 2011 Email Marketing Benchmark Report More than data. This includes all-New report offers insight and analysis on important topics for email marketers’ future success.

• The most difficult email challenges, goals, and tactics for the coming year
• Email marketing maturity – a key indicator of success
• Changing marketing budget landscape for 2011
• Relevantancy tactics require effort, time, and expense.
• Top tips to drive email list growth
• Providers and solutions for sending an email list to your house
• Effectiveness of delivery tactics and trends
• Metrics to increase email performance
• For email optimization and testing, new methods have been developed 2011

3 Dimensional Views Email Tactics

In the 2011 Email Marketing Benchmark ReportWe found that marketers prefer to use quick and easy-to-implement email strategies to their advantage over those that are more effective. These three views can be viewed in:

• Effectiveness
• Difficulty
• Use

Get your instant download MarketingSherpa – 2011 Email Marketing Benchmark Report

By incorporating and analyzing the three sets of data above from the study on some of email marketing’s most significant challenges, marketers are able to correct their course of actions and improve performance.

What other people have said about this MarketingSherpa’s Email Marketing Benchmark Report?

“Year after year, MarketingSherpa’s Email Benchmark Report proves to be an amazing source of insight, inspiration, and ideas for email marketing professionals. The new Report is no exception as it documents, yet again, that there’s still plenty of ROI gold in email marketing’s hills for those who eschew “burn & churn” tactics in favor of efforts that facilitate long-term, mutually-beneficial relationships with customers and prospects.”

-Jeffrey K. Rohrs (VP). MarketingExact Target

“”The Email Marketing Benchmark Report It has been extremely beneficial to my electronic marketing personnel. We were able see other B results, which helped us to pinpoint the areas we needed to improve.-2-B and B-2-C marketers. Thanks to the lessons learned, I am certain our campaigns will be even more successful.” “

-Denise Elliott (Vice President, Sales and Marketing) Marketing, Kiplinger

“MarketingSherpa’s Email Benchmark Report is one of the best resources out there for email marketers. I especially like the fact that it is full of stats and charts that I can use to compare my own results with. The insights that you get from this guide are very useful in the day-to-day life of an email marketer.”

-Tamara Gielen, OgilvyOne

“If your email marketing program is moderate to aggressive, this is a “You must.” The amount of quality data contained in this report will eliminate any time spent searching the web for that exact statistic needed. Purchasing this guide will give you access to what others are doing, specific statistics for various industries, and much, much more!”

-Erica DeWolf, CEO & eMarketing Strategist, DeWolf eMarketing & Design

2011 Email Marketing Benchmark Report Summary Table of Contents

Chapter 1: The State of Email Marketing (p. 9-31)

• New obstacles are preventing email marketing from being a success
• Marketer insights: What is the most challenging email marketing problem?
• What are email marketers really trying to accomplish?
• Marketer insights: What are their top goals for the next year?
• What are the top objectives email marketers achieve most effectively?
• Email marketing maturity – a key indicator of success

Chapter 2 Email Budgets and bottom lines (p. 32)-58)

• The perception of ROI drives email marketing investment
• A method to quantify ROI
• Email marketing ROI benchmarks
• The changing landscape of marketing budgets
• Online’s share of the marketing budget
• Email’s share of the online marketing budget
• Projection of substantial increases in email marketing budgets 2011

Chapter 3: Making Yourself Relevant (p.-83)

• Top tactics for delivering relevant content
• Relevance tactics are used
• Relevant tactics require time, effort, and money.
• Relevantancy strategies’ effectiveness
• Marketer insights into the most effective personalization and relevancy strategies
• Satisfying subscribers’ needs
• How to personalize an email
• Briefing: Personalization strategies increase conversions

Chapter 4: Driving Email List Growth (p.-111)

• Top strategies to increase subscriber lists
• Email List growth tactics
• List growth strategies require time, effort, and money.
• List growth strategies’ effectiveness
• Marketer insights about their most successful list growth tactics
• Social media as a growth strategy for your list
• Trends in email list growth
• Briefing on a case:
• Providers and solutions for sending an email list to your house

Chapter 5: Making It Into the Inbox (p. 112)-127)

• Top tactics for improving email deliverability
• Use of delivery tactics
• Delivery tactics require effort, time and expense.
• Deliverability strategies’ effectiveness
• Trends in delivery issues
• Marketer insights about the state of deliverability, and strategies for improving it

Get your instant download MarketingSherpa – 2011 Email Marketing Benchmark Report

Chapter 6: The Most Important Metrics (p. 128).-163)

• Measurement of email marketing performance
• An entire year of improvement in key performance metrics
• Marketer insights about using metrics to increase email performance
• How marketers measure emails delivered
• How marketers measure email opened
• How marketers measure email conversion
• Benchmarking email newsletter performance
• Benchmarking email performance (other than newsletters)

Chapter 7: Putting Email Test (p.-174)

• Optimizing and testing email marketing performance
• Campaign elements tested
• Marketer insights about the most common methods used to test emails campaigns
• Methodology for email testing & optimization

Appendix: Benchmark Survey Demographics (p.-198)

• Glossary
• Research Partner