Paul Roetzer & Jessica Miller – Hubspot – Point Pricing for Agencies

“Honestly, this was one of the most valuable things I’ve ever spent money on. The thought process behind what you’ve developed has the power to completely change the way an agency owner thinks about selling their services. I’d have paid $10,000 for this had I known how valuable it would be.”

— Joe Sullivan, Thinker & Founder of Gorilla 76
A New Pricing Philosophy

A point is a fixed unit for value. It’s your agency’s value metric.

Point Pricing ensures that clients receive the maximum value for every dollar they spend, no matter how long it takes to deliver. Points give clients complete transparency about pricing, progress, performance, and resource allocation.

Each project has a fixed assignee-Point total (e.g. blog post = 3 points) is calculated based on value creation and not hourly estimates. All clients are given the same point totals. They are determined using Fibonacci sequence, i.e. 1, 3, 5, 8, 13, 21 . . .).

Point pricing is based on the principle that if you can clearly define the scope of a service (which is possible for almost all marketing agency services), then you can standardize it and assign a point value.
Introduction Point Pricing for Agencies

Point Pricing for Agencies Is a three-Of course, there are other options.-Demand series includes more than 12 exclusive resources. These include pricing strategy documents and tools, as well as templates and templates. This will allow your agency to launch, launch, and develop its own point pricing model.

Download immediately Paul Roetzer & Jessica Miller – Hubspot – Point Pricing for Agencies

Each session examines the concepts and the processes behind the point price system and gives agencies the guidance and information they need to make the shift to a value-based pricing system.-A pricing system that is based on performance and productivity.
Registering includes:

3, 90-Minute webinars (est. 60-Minute presentation and 30-Minute Q&A for Each) Paul RoetzerFounder of PR 20/20 and The Marketing Agency Blueprint author.
On-All webinar recordings and materials must be requested.
More than a dozen downloadable resources, including slide decks and templates as well as worksheets.
Quarterly video conference office hours in 2018: March, June, September and December for Q&Conversations with other agencies using point price
Access to a private Facebook Group for Registerants are encouraged to share and collaborate. The group is moderated by PR 20/20’s leadership team.

Present by:

Point Pricing for Agencies HubSpot is a top CRM, marketing and sales platform. HubSpot works with agencies all over the world to provide exceptional inbound marketing service and sales support to clients. This series is open for all agencies. HubSpot partner agency agencies are eligible. for exclusive discounts. HubSpot partners can click here for their unique discount code.
Course Curriculum
Session 1 – Introduction to Point Pricing

[Deck] Introduction Point Pricing
[Video] Session 1 Webinar On-Demand
[Resource] 12 Questions to Guide You Pricing Model Transformation
[Resource] Lessons Learned
[Worksheet] How to Calculate points
[Worksheet] Sample Service Package

Session 2 – Integration and Management Point Pricing

[Template] Internal Client Services Report & Performance Analysis
[Template] Sample Invoice
[Template] Sample Client Dashboard & Monthly GamePlans
[Resource] Weekly Progress Report
[Resource] Internal Client Services Report
[Deck] Integration and management of points
[Video] Session 2 Webinar On-Demand

Session 3 – Positioning, Selling, and Transitioning Clients Point Pricing

[Video] Session 3 Webinar On-Demand
[Deck] Selling, transitioning and positioning clients Point Pricing
[Resource] Internal Planning Q&A
[Resource] Point Pricing FAQ for Clients
[Template] Sample Client Communications
[Template] Sample Employee Communications
[Template] Exemple Terms of an Agreement
[Resource] Marketing Audit

Download immediately Paul Roetzer & Jessica Miller – Hubspot – Point Pricing for Agencies

Quarterly Office Hours

March Office Hours
July Office Hours
September Office Hours
December Office Hours
April Office Hours
June Office Hours
September Office Hours
April 2020 Office Hours

What’s included?
11 Videos
11 PDFs
7 Downloads
Paul Roetzer
Paul Roetzer
Founder & CEO of PR 20/20
About the Instructor

Paul Roetzer (@paulroetzer), founder and CEO, PR 20/20.-based content marketing agency and HubSpot’s first Agency Partner. He is the author and editor of The Marketing Performance Blueprint (Wiley 2014) and The Marketing Agency Blueprint (2012). He is also the creator of Marketing Artificial Intelligence Institute and Marketing Score. He is also a frequent speaker on topics such as marketing talent, technology, strategy, and artificial intelligence. A graduate of Ohio University’s E.W. Scripps School of Journalism Roetzer Has been consulted for Numerous organizations are represented, from startups up to Fortune 500 companies.

[email protected]
Jessica Miller
Jessica Miller
VP of Services
About the Instructor

Jessica Miller (@jessica_joellen), is vice president of services for PR 20/20.

Jessica PR 20/20 is a global agency experience company. She graduated from the E.W. She is a graduate of the E.W. Scripps School of Journalism, Ohio University. Her focus is public relations.

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