Dan Kennedy – 63 Killer Marketing Strategies

His new Manual contains these words: Dan Kennedy He has put together his 63 Very best “knock-out punch” Marketing principles, strategies, and secrets are all here. 

 

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Dan Kennedy – 63 Killer Marketing Strategies

 

“63 ‘Killer’ Marketing Strategies: How To Insure That Your Product/Service/Offer Is The Best It Can Be, Presented The Best Way It Can Be”

His new Manual contains these words: Dan Kennedy He has assembled his 63 Very best “knock-out punch” Marketing principles, strategies, and secrets are all here. Dan presents his very best marketing secrets, each condensed and summarized in just a few paragraphs — because this Manual is designed to be used, not just read.

It is in essence a 63 point checklist you’ll review and follow every time you:

•    write a sales letter
•    create advertising
•    plan a sales presentation
•    evaluate advertising created for you by others
•    on promoting any product or service or business or idea
•    put together a direct-mail campaign
•    create a ‘special offer’
•    need to create a surge in your business
•    want to re-activate past customers
•    want to start a new business…..

What is Internet? Marketing?

Internet Definition Marketing

Online marketing is also known as “online marketing”. Internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales.

Internet marketing a pretty broad term that encompasses a range of marketing tactics and strategies – including content, email, search, paid media, and more.

However, internet marketing is now often interchangeable with traditional marketing. “content marketing.”

Why?

Because content marketing is the future and present of internet marketing.

Content Marketing Institute defines content marketing as:

“A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

It’s like this: Content marketing (or inbound) is directly opposed to traditional advertising (outbound), and in Direct integration with the patterns and habits of today’s generation.

We don’t like to be sold to, we have our ad-We barely watch cable anymore because of blockers

Content marketing offers content that addresses our problems and is accessible when we need it.

Here’s a great illustration of that from Voltier Digital:

Content Marketing vs. Traditional Advertising

Here’s the evolutional pathway behind the modernized form of marketing that is most successful today.

Selling No longer works (also known as traditional advertising).

Why?

Traditional advertising focuses primarily on pushing messages at the consumer in order to get them to purchase.

It’s interruptive, obstructive, and intrusive.

It shouts “Hey, look at me!” while it waves its arms.

Although you might try to avoid eye contact, traditional ads can be seen. Persistent.

You know what traditional ads look like because you’re bombarded with them every single day.

You can think of TV commercials, billboards and magazine ads.

As this old ad shows, ads have been around for a while. “honest-to-goodness” Coffee from the 1950s.

A PageFair report shows that 615 million devices use ad blocking software. Additionally, ad blocker use increased by 30 percent in 2016 alone.

It’s there, you know it, and I know it.

Download immediately Dan Kennedy – 63 Killer Marketing Strategies

Advertisements can be annoying.

And, they aren’t the way consumers prefer to learn about new products anymore.

Instead of businesses shoving themselves in consumers’ faces, they need to take a different, gentler approach.

Content marketing is precisely that.

It is used by marketers and brands to create content that inspires, guides, solves or teaches their target audience.

Some tricks can be used to help the targets locate the right content without being forced at them.

If the prospects gain something useful from the content, they’ll keep coming back for more.

Consumers can also interact with the brand through social media and share their content.

Trust can be built.

Authority is established.

Connections are made.

These loyal followers can then be converted into leads and sales – Naturally.

All of this is done with an emphasis on providing value for the user.

Help users – offer them value and they’ll reward you in return.

That Internet marketing/content marketing is at the heart of what it all is.

Why? Internet Marketing?

Now you are more informed What Internet marketing is something you may not be aware of. Why there’s so much hype around it.

It’s true.

Internet marketing has been proven to be a success time and again.

These stats are gathered from all over the internet to give you an idea about why internet/content marketing is so successful:

• The industry of content marketing is expected to grow to $313 billion by 2019.
• 91 percent of businesses already are convinced of its power and have already adopted it as an essential marketing tactic.
• Content marketing costs less than traditional outbound marketing by 62 percent, but it pulls in three times as many leads.
• If you’re a small business with a blog, you’ll rake in 126 percent more lead growth than your competitors without a blog
• If you have a blog and publish content, you’re likely to get 434 percent more indexed pages on Google, on average

And there’s more.

My content marketing has helped my small business grow.