Stewart Gandolf & Lonnie Hirsch – Healthcare Marketing Strategies

“27 Proven Marketing Strategies To Boost Your Practice Profits”. “Before I purchased the CDs, I thought marketing a medical practice was unprofessional. After listening to the CDs I realized that Lonnie Stewart’s methods and strategies offered professional solutions to marketing, which I was not hesitant to implement.

Stewart Gandolf & Lonnie Hirsch – Healthcare Marketing Strategies

“27 Proven Marketing Strategies To Boost Your Practice Profits”

“Before I purchased the CDs, I thought marketing a medical practice was unprofessional. After listening to the CDs, I realized that Lonnie and Stewart’s methods and strategies offered professional solutions to marketing, which I was not hesitant to implement. Implementation of these strategies was very well received by both patients and colleagues. My use of these strategies has resulted in a very positive impact on my practice.”
–  Brien Dugas, MD, Wakefield, RI

You’ll find all the marketing secrets you need to know packed onto these 8 fast-Information.-rich CDs
Now for the first time, two of America’s leading practice building experts have agreed to share many of their best secrets via an ultra-Affordable CD series format

As a result , there’s no reason fOder you to risk wasting thousands of dollars on hit-or-Marketing is not dead.

Better still, we share our 28 years experience and knowledge of what works (and what doesn’t) for a fraction of what you might expect to pay.

If you are time stressed (and who isn’t), you will also appreciate the time-These CDs offer convenience and savings.
When you buy these CDs you’ll be able to rapidly ramp up your healthcare marketing knowledge when it is convenient for you: in your car, while exercising, or whenever. You can take a look at the topics below and click the appropriate link for your order. Remember, 100% satisfaction is guaranteed.

Here are the topics you’ll receive:

CD 1: Introduction To Practice Marketing

CD 2: The Best Practices for Growing Your Practice Profits

Track 1: Play to Win
Track 2: Ethical Marketing
Track 3: Ethically Targeting Certain Cases
Track 4: Marketing As a “System”
Track 5: Monitoring and Evaluating Yourself Marketing Results
Track 6: Consistency in Your Repetition Marketing Efforts
Track 7 Marketing Planning as a Process
Track 8 – Setting SMART Goals
Track 9: Defining A Marketing Budget
Track 10 StrategiesAction Plans, Tactics and Tactics
Track 11: Methods Marketing
Track 12: Brand Marketing
Track 13: Direct Response Marketing
Track 14: Hybrid Marketing

CD 3: Build Your Reputation (Branding).

Track 1: The Importance Of Differentiation And Branding In Private Practice
Track 2: Strategic Advantages of Strong Brands
Track 3: What is Brand?
Track 4: What do your patients want from you?
Track 5: Positioning: Your Unique Value Proposition
Track 6: Famous Positioning Examples
Track 7: Positioning Analysis
Track 8: Defining Your Target Audience
Track 9: The Target Audience Perspective
Track 10: What is Your Edge
Track 11: Naming Your Practice
Track 12: Your Brand’s Office Appearance
Track 13: Branding From the Inside Out
Track 14: Evaluating Your Brand’s Service Mix
Track 15: The Center of Excellence is Part of a Brand
Track 16: Brand Communications Strategies
Track 17: Form vs. Essence
Track 18: The Role of the Logo In Branding
Track 19: Defining Your brand: Some examples

CD 4: Develop Systems That Allow Your Patients to Refer In Droves (Internal) Marketing)

Track 1 – Internal Marketing‚ Walking the Talk of Your Brand
Track 2: The Key Issues You Need to Take into Account
Track 3: A Patient-Centered Practice requires effort
Track 4: Leadership through Example
Track 5: Enhancing the Patient Experience
Track 6: Improving social skills for staff and providers
Track 7: Enhancing Staff Effectiveness through Phone Inquiries
Track 8: Increased Case Acceptance for Your Treatment Recommendations
Track 9: Improving Patient Retention & Reducing Attrition
Track 10: Cross-selling Additional Services to Your Patients
Track 11 – Leverage your patient base to generate more referrals
Track 12: Mailings to Patients ‚ email and E-Newsletters vs. “Snail Mail”

CD 5: Attract patients through a powerful, ethical external Marketing

Track 1: The Power of First Impressions
Track 2: Target Audience Issues
Track 3: Why are You?
Track 4: Why now?
Track 5: You Are Not Your Target Audience
Track 6: Managing Patients from External Marketing Different
Track 7: Seasonality and External Advertising
Track 8: Determining Your Prime Marketplace
Track 9: Targeting Patients Strategically
Track 10: How to get free publicity
Track 11: External Office Sign
Track 12: Yellow Pages Advertising
Track 13: Magazine and Newspaper Advertising
Track 14: Radio Advertising
Track 15: Television Advertising
Track 16: Direct Mail and Insert Advertising
Track 17 Marketing To Local Businesses
Track 18 “Born Losers” External Marketing
Track 19: Guerrilla Marketing Strategies
Track 20: Final Thoughts about External Marketing As a System

CD 6: Search Engine Optimization (How to Get Found).

Track 1: The Evolution of Internet Marketing
Track 2: The 80-20 Rule for Internet Marketing
Track 3: Future Trends In Internet Marketing
Track 4: Strategic Marketing Uses of Your Web Site
Track 5: What makes a good website?
Track 6: Common Misconceptions About Web Sites
Track 7: How to Get “Traffic” Visit Your Web Site
Track 8: Search Engine Optimization – How to Get Found
Track 9: Paid Internet Advertising Strategies
Track 10: Linking to Your Web Site
Track 11: Guerrilla Internet Marketing Strategies
Track 12: Implementing your Internet Marketing Strategy

CD 7: How you can triple your doctor referrals

Track 1: Building your professional referral Marketing System
Track 2 – What referring doctors are looking for
Track 3: Referrals from professionals Marketing Faux Pas
Track 4: The Role of the Practice Marketing Representative
Track 5: The Key Referrer Program
Track 6: Strategies for Building and Maintaining Strong Relationships
Track 7: Professional alerts
Track 8: Programm Sheets
Track 9: Practice Presentation kit
Track 10: Food and Bonding
Track 11: Courting Front Office Staff
Track 12: Reverse Engineering Referrals
Track 13: Gifts for Referrers
Track 14 – Proving Yourself to a new Referral Source
Track 15: Refer More Strategies
Track 16: Cross-Promotion
Track 17: Putting It All Together

CD 8: How To Hire Outstanding Creative Talent

Track 1: Most Important Next Steps
Track 2: Marketing Planning Process ‚ Review
Track 3 Marketing System Elements
Track 4: How to hire good creative talent
Track 5: The Common Traits of Successful Practitioners
Track 6: Success stories that inspire you.

Here’s what you’ll get in Stewart Gandolf & Lonnie Hirsch – Healthcare Marketing Strategies