John Carlton – Action Seminar 2011

John Carlton – Action Seminar 2011

Action Seminar
John Carlton’s Action Seminar 2011April 26th, 2009-27, 2011
Event description:
Recently, we hosted an interactive live, hands-on event.-On event DEDICATED to helping entrepreneurs build small businesses Action Plan for the next year.
We actually called it “The Action Seminar”. It wasn’t a lecture-Type of event in which you sit still and take notes, while polished speakers give you pitches.

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It’s like being AT the event… except you’re home, and you have fast forward, rewind, and skip controls.
You can see everything as if in the audience. We critiqued, deconstructed, and plotted.-out solutions for selected attendees… using actual situations, current websites and ads, and real problems brought up by the folks in the room.
(You’re about to learn that many of the biggest revelations in this kind of interactive environment will come from observing… and learning how professionals tear apart and solve the most important problems and blunders business owners are making.)
I don’t care where you are right now in your career arc. Rookie, veteran biz owner, kitchen-table entrepreneur…
… doesn’t matter
If you’re finally ready to devour the knowledge, tactics and secret “unfair advantages” of the experts and marketing wizards who I rely on for growing my own business…
… then we’re ready to share the good stuff with you, and get busy.
Descriptions of Presentations:
#1 Welcome, Day 1 – Session 1 – The Good Idea Trap – John Carlton & Stan Dahl
We started with a reality check. We began with a reality check. “Good Idea Trap” This is a common rut that works well-This is where entrepreneurs can find their footing.
This video will show you how to get out of the trap.
#2 Melanie Benson Strick – Leverage
We pretty much stalked Melanie Benson Strick until she agreed to share her expertise at this event… because she’s simply the best person we know at this critical part of the entrepreneurial game.
Mel is also known as “The Entrepreneur’s Success Coach” Because she is the first to know-hand how to build a successful, thriving company with her secret weapon — LEVERAGE. That’s the simple way to double and triple your revenue, eliminate unnecessary costs, and stay sane as you grow your business. And get this: Melanie’s clients average a 172% revenue increase while creating more time for living their dream lifestyle.
#3 Brian Johnson – The Perpetual Launch
Brian Johnson is one our main customers “go to guys” when we need to brainstorm productivity… especially for our sales funnels (where the actual Big Bucks pour in).
We are thrilled that he’s agreed to share his unique secrets to helping production-challenged entrepreneurs streamline everything (so prospects come in automatically, get converted automatically, and become your best customers… all without you needing to apply any personal energy once it’s set up)…
… so you get all the benefits of a launch, without the freak-He saved me from headaches. He was the “Magic Man” behind Rich Schefren’s burgeoning Strategic Profits empire online (where he perfected this “evergreen” strategy), and now drives the 8-Precious Moments has a strong online presence and is one of the most successful brands in marketing history.
#4 Copy Court – Website Critiques
Here’s how this works: We selected a handful of submitted websites and manuscripts from attendees… and unleashed our Simple Writing System faculty writers on them.
The panel critiques the effectiveness of the copy, points out weak headlines and sales angles… and hits the essentials they normally cover in their super-High-priced-Consultations with clients
This segment should give some idea what it’s like to get personal attention from top writers…
#5 Christina Hills – Take Charge of Your Website – WordPress Fundamentals
We brought “heroine to entrepreneurs” Christina Hills in to demystify the steps to getting websites live, without having to rely on geeks (or having to outsource to strangers living on the other side of the world, who can’t be held accountable). She has been a part of hundreds and hundreds technology projects.-phobic writers, consultants And entrepreneurs…
…and empowered them to quickly (using simple steps that even techno-scaredy-cats can easily implement) put up sites, test new copy, launch new products… everything needed to grow your biz as if you had a full staff of geeks at your beck-and-call.

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You won’t ever be left at the mercy someone else when it comes to tech knowledge.-how.
#6 Jonathan Matthey – Split Testing & Other Website Tips
Jonathan Matthey – our resident technical lead and conversion guy describes the fundamentals of split testing and how you can use it to improve your bottom line.
#7 Speaker Q&A Panel – Day 1
We called the speakers back onto the stage at the conclusion of Day 1.
#8 John Carlton – Day 2 Kick-Discount
John Carlton Day 2 of The Olympics is here 2011 Action Seminar.
#9 Scott Rewick – Media Buying Equals More Website Traffic
Free traffic is great…
… but when you’re finally ready to move into the Big Leagues in your market, you need to get hip to the essentials of media buying.
It’s scary as hell to outsiders, but once you know the secrets, it’s a solid cash-Generate an unfair advantage that could help you dominate your market. (Biggest secret: It’s pretty easy, once you know the simple steps.)
Scott Rewick is probably the most prolific media buyer most entrepreneurs have not heard of.
In the past decade, he’s spend a mind-Displays worth $100,000,000-based media, frequently averaging $200,000 – $300,000 in media buys every day. (This means he absolutely knows what he’s doing, and we’re thrilled he’s agreed to come share the good stuff.)
Scott has spent less than 1% on Google purchases, so you will get all the details. “hidden to the competition” Places you should be mining to find the best, most qualified and available resources-To-Buy leads
Most entrepreneurs completely overlook this part of the online world… so it’s RIPE for exploitation, when you’re ready.
Scott is an industry insider who knows the products. These tips will show you how to achieve more high.-quality leads to your business… as well as how to become a big-time affiliate marketer.
It’s a huge “secret weapon” For any marketer who wants to rise to the top.
#10 Ben Morris & Colin Chung – Find the Hottest Prospects on Your Current List
What do small entrepreneurs love to do, you ask? Steal the secrets used by cocky international corporations… and put that magic to work for the little guy. Kristalytics’ Ben Morris, a member of Kristalytics, is our secret weapon. He delivers the almost scary! “cost-slashing, results maximizing” Fortune 100 companies have a lot of faith in mojo through fancy “customer targeting” sci-fi level software… at a tiny fraction of the cost the monsters shell out.
Pay attention: You’re about to learn how to identify and reach the BEST customers you’ll ever find, locally and globally… even though, right now, they are HIDDEN from you. This is a peek behind the MegaBuck Corporate world of unfair advantages… and a chance to scoop them at their own game. Even if you’re working from a kitchen table. (HUGE results await…)
#11 Speaker Q&A Panel – Day 2
Another Q&A Session where we take on, unscripted, the questions submitted by event attendees.
Joining John Carlton & Stan Dahl on stage are our special guests Mike Koenigs, Jason Moffatt, and Harlan Kilstein, along with speakers Lisa Wagner & Ben Morris.
#12 Geoff Zimpfer of Infusionsoft – Grow Your Sales, Fix Your Follow-Up, & Get Your Life Back
Geoff Zimpfer of InfusionSoft (the backend of Marketing Rebel’s business operations and this membership site) bought everybody lunch and talked about –
Growing Your Business: The Hard Truth
5 “Must Do” How to Grow Your Sales
Follow These Tips to Fix Yours-Up, &
Get your life back
#13 SPECIAL GUEST: Michael E Gerber
Michael Gerber, Author of the E-Myth series, our honored guest, dropped in to give a fiery rant about the State of Entrepreneurship.

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Michael Gerber and John Carlton Mark Brown (the man behind the show) joins them on stage. “What Happens in Vegas, Stays in Vegas” campaign).
This is 30 minutes you don’t want to miss.
#14 Kevin Rogers & Chris Haddad – Launch Strategies That Work Like Crazy
When you’re ready to “launch” your product or service, you can’t do better than to take some tips from these two smokin’ “insider” copywriters.
We’ve worked with both Kevin Rogers and Chris Haddad and can vouch them for without hesitation.
They are known for building every detail (from the ground up), of a well.-performed launch… so the whole process is smooth as silk, and successful as possible. This session will transform your life, whether you are new to launches or experienced one failure after another.
We are able to personally attest to how hugely-Wow, the results of a well-It can be a very smooth launch. It’s worth your time to be up speed on this strategy as well as Brian Johnson’s “evergreen” model.
#15 Lisa Wagner – Create & Sell More Products
This is great. Lisa Wagner is a long-standing member of our inner circle and was a top guest expert at the last conference. Action Seminar). She clawed her way to the CEO position at Joe Polish’s organization (“Piranha Marketing”One of the most frequently referred-to and respected entrepreneurial ventures we know of), and also honcho’s a very successful private business on the side.
Lisa is willing to share her highly-sought after knowledge-Here are some secrets to help you. “Using Education as a Stealth Marketing Strategy”… which can quickly help ANY niche-oriented entrepreneur or small biz owner annihilate the competition (and they won’t even know you’ve done it). If you’re in a cutthroat market (and who isn’t), you need to learn and use these tactics before they get used on you.
#16 Marketing Brain Cleanse Hot Seats
Keep an eye out John Carlton & Stan Dahl perform “Marketing Brain Cleanse Hot Seats” The biggest problems of attendees
Entrepreneurs and owners of small businesses spend $10,000 on a complete business plan.-For $15,000/year, consult with us.
We’re renown for instantly solving problems that have sometimes plagued clients for months or years.
This section of the Action Seminar Dedicated to completing as many Hot Seats on as possible willing participants.
Witnessing how these Brain Cleanse’s work will open up solutions and new paths for your biz.
You’re about to learn one of the little known secrets of Hot Seats & Mastermind groups…
… often, the folks watching a good “break the problem down and solve it” Brain Cleanse gets more out of the experience than the Hot Seat dude.
This isn’t a game. This is real and hard.-Hot Seat, core-style consulting, performed without a net on the stage…
… so you can see how it’s done by the best in the biz.
#17 Action Seminar 2011 Wrap-Up – Platinum MasterMind Group
John CarltonStan Dahl and other members of the Platinum MasterMind Group explain how the group works, as well as sharing some of their personal successes and experiences.
We also explain the process of Action Seminar Bonus Implementation Day works. Here are some ideas you might be able put into practice at home.

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 Here’s what you can expect in the new book John Carlton – Action Seminar 2011