ConversionXL, Technical Content Marketing Minidegree

This course is digital download! You also watch it online without download. This course is available for Pre-order and delivery within a few days. Minidegree A collection of self-paced videos courses, organized by topic (tracks), that allow you to learn at your own pace. Optional assignments allow you to put what you’ve learned into practice.

 

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ConversionXL, Technical Content Marketing Minidegree

 

Become a marketer for technicalcontent

Get the technical skills to use data to identify your target audience, discover the content they need, and learn how to produce it at journalistic standards—while proving the ROI for all of it.

This program is designed for those who are serious about gaining technical skills and will be willing to put in the work required to complete it. Minidegree.

• Deep research is necessary to identify your target audience and their challenges.
• Identify the topics that you’re best positioned to cover based on advanced data analysis.
• You must create and implement a strategy that meets journalists’ standards, not those of marketers.
• Track traffic, leads, or any other metric—and demonstrate the value of those figures to the most skeptical C-suiters.
• You can maximize the value of your existing content by using a methodical approach and scale up your program.
• We’ll help you get a job once you graduate.

High-tech content marketers are the best.

Content marketing promised to turn businesses into their niche’s premier media organization—then delegated that task to amateurs.

Technical content research and production skills will separate you—and your work—from the rest.

• You will never be a central part of your company’s growth team if you take a list of keywords from SEO analysts and convert them into blog posts.
• If you are interested in a “interviews” Entry-level questions can coalesce into nothing but dry, disjointed rounds-ups. These are not content that builds brands.
• If you have an original “studies” These surveys are biased and will not stand up to scrutiny.

You also need the technical marketing skills to maximize the business value of your end product—how to rank content in search, run valid experiments on email campaigns, etc.

• If all you can measure is top-level traffic, or social shares and links (based on dubious third-party estimates), your reporting won’t matter.
• If your company doesn’t track the things you influence—and you don’t know how to set up, test, and manage new events—you’ll never be able to change that, either.
• To prove that marketing wins are business wins, you’ll need to translate the outcome of your work into data stories that executives care about—ones that make your CMO look brilliant and pass muster with your CFO.

You will be trained in the techniques and skills necessary to get a job at CXL. “blog writers” whose careers have a low—and ever-lower—ceiling.

What is a? Minidegree program?

A Minidegree A collection of self-paced videos courses, organized by topic (tracks), that allow you to learn at your own pace. Optional assignments allow you to put what you’ve learned into practice.

Master content marketing at every stage — not just production

A solid foundation in research is the key to great content marketing. You’ll no longer wonder if a topic is relevant or waste time creating content based on what you could You can rank for. You’ll focus on what you Should rank for—high-value, brand-building content.

You’ll be able to create content that brings in a steady stream of organic visitors by developing an SEO-focused editorial calendar. You’ll also learn how to manage the behind-the-scenes technical SEO that’s essential to help content succeed in search, even years after initial publication.

When you want to branch out to other channels, you’ll know how to win over influencers for more social shares, craft effective pitches to earn more links for your greatest stuff, repurpose existing content for other channels, and scale your program as your company grows.

Download immediately ConversionXL, Technical Content Marketing Minidegree

What you’ll learn and how

• Implement best-in-class user research and develop action plans.
• This step-by-step guide will help you identify which content topics are most important to your business.
• Develop an editorial calendar that brings in tons of qualified traffic—users who actually turn into leads (and sales).
• Produce magazine- and journal-quality content—the kind of stuff your boss always shares and asks, “How come we aren’t doing this?”
• Optimize your website for technical SEO aspects behind-the scenes to increase your content’s visibility on Page 1 in search results.
• Plan content distribution in advance—across multiple channels—so that you know a piece will succeed before you invest in content production.
• Audit your site tracking and make edits to obtain the data needed to translate top-of-funnel traffic. “thought leadership” content into real dollars.

This is the ideal content for marketers looking to increase their bottom line with their content

This is not the place for content marketers who are looking for quick hacks or vanity metrics.

Technical content marketing is the real deal—empowering you to turn your company into a media organization whose informational and educational content brings in hot leads and closes sales.

• Know in advance that the content strategy you develop will work—no more guessing about whether a project has potential.
• Learn a start-to-finish approach to content marketing that emphasizes deep research and thorough distribution planning—not spaghetti-on-the-wall publishing.
• Learn the skills necessary to launch a content program or transform an existing one into a top-notch content operation.

27h 50min of videos & study material

This content marketing program is intended to teach advanced content marketing skills. There are 27 hours and 50 minutes of video lessons.

Each instructor is carefully vetted and hand-picked. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.

Highlight your skills and increase your profile

LinkedIn found that people who add credentials to their profile receive 6x more profile views than those who don’t.

Your certificates can be added to your profile. Share your achievements with others and join our alumni community.

Register to CXL to get access

• More than 90 courses on data-driven marketing (full list here). New courses are added each month.
• 9 minidegrees to help you master advanced skills

Have a team with multiple users? Instead, get our Teams All Access plan.

The CXL Guarantee

• 7-day no questions asked money back period
• Learn immediately and you can improve your results.

Need help convincing your boss?

Click here for a pitchdeck, swipe files and tips.