ConversionXL, Technical Marketing Minidegree

This course is available to pre-order and will be delivered in a matter of days. Marketing technology plays an increasingly important role. Ok, so you’re a marketer who is not technical yet. No zaps, no CDPs, no APIs. That’s fine for now. But won’t be for long.

 

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ConversionXL, Technical Marketing Minidegree

 

Become a technical marketing professional

Technology is becoming a more important tool for marketing.You should be the driving force behind marketing technology and not just a passenger. But if you don’t have technical depth, how can you navigate?

Take the Technical Marketer Minidegree and you’ll:

• You will gain a full picture of and technical foundation for the most relevant areas of digital marketing.
• Talk confidently with your team about technical topics and workflows.
• You will be able to track, implement, and show the results correctly.
• We’ll help you get a job once you graduate.

“I’m just not technical” It can be used as a defence mechanism

What is a? Minidegree program?

A Minidegree This is a collection of self-paced, video courses that you can take at your own pace. You can also complete optional assignments that will help you apply what you have learned.

You should preface all of your decisions by “I’m a non-technical marketer”It just gives you an escape. In case you did something wrong, here are some suggestions.

Many of these ideas are fed by the one job title: You’re a marketer. Which means you’re not a developer and don’t set foot in that world.

It’s also fed by technical management software — which is designed to remove the technical aspect so you won’t ever have to talk to a developer. Everything can be done with a single button click.

That’s the problem. When you’ve learned enough to do more, your hands are tied.

Software might not offer the following: ‘power user’ interface to give you the control you need when you’re ready.

Marketing is being done more effectively through technology

Being coddled by make-it-easy software — and never wading into areas that seem too technical — means you don’t develop your skills. This must stop.

Marketers are increasingly reliant on technology. Ok, so you’re a marketer who is not technical yet. No zaps, no CDPs, no APIs. That’s fine for now. But won’t be for long.

Find a career path that allows you to increase your technological abilities. When you don’t “get” something at first, it’s time to get curious instead of becoming afraid. Do not seek comfort, but mastery.

Moving forward does not mean being behind.

Marketing This is getting more difficult. It’s getting more difficult, but it’s still fun.

One of the reasons it’s getting harder is because of the growing number of technology decisions marketers must struggle with.

Marketers now have more decisions to make about platform and applications than ever. These decisions have important consequences.

To make the best decisions, you must have technical expertise.

Download immediately ConversionXL Technical Marketing Minidegree

If you’re in digital, you’re already technical.

A non-technical marketer can be a misleading term. Analytics and data are the core of everything we do in digital. That means you’re technical.

It might be a surprise if you haven’t thought this way before.

What you heard from everyone is there’s a ‘unicorn’ marketer with technical mastery — something unattainable by mere mortals, so don’t even try.

Tools, bloggers, conferences, and other means can reinforce this understanding. They say it’s okay if you don’t understand the technical part that drives your whole industry.

This reinforces the fact that you don’t need to know this stuff.

Reality is as follows: if you’re the kind of person who wants to learn just a little bit more, you already have the skills to learn the technical side.

The Technical Marketer Minidegree It is designed to give you a basic understanding of the technical aspects required to be a successful digital marketer.

51h 02min (and counting) of videos & study material – designed to bridge the gap between marketing and development

Simo Ahava was the perfect person to design this course.

Simo Ahava, one of the most prominent voices in the area of bridging the data and marketing divides, is Simo Ahava.

He’s a recognized Google Developer Expert, Partner and Senior Data Advocate at 8-bit-sheep, and regularly sought for his development advice for Google Analytics and Google Tag Manager.

Simo has been an advocate for the multidisciplinary team, breaking down silos and being a strong advocate for the multidisciplinary team.

Simo was the one who designed the entire minidegree. He recommended the world’s top experts for each individual course topic. We’ve spent the year sourcing Simo’s recommendations and producing these courses to bring it to you.

Your hard-earned skills will be displayed and your profile will be strengthened

LinkedIn found that people who add credentials to their profile receive 6x more profile views than those who don’t.

Your certificates can be added to your profile. Share your achievements with others and join our alumni community.

Register to CXL to get access

• More than 90 courses on data-driven marketing (full list here). New courses are added each month.
• 9 minidegrees that will give you advanced skills

Have a team with multiple users? Instead, get our Teams All Access plan.

The CXL Guarantee

• 7-day no questions asked money back period
• Learn immediately and you can improve your results.

Need help convincing your boss?

Click here to download a pitch deck and swipe files.