This course is a digital download! You also watch it online without download. The theory behind it and a framework to help you ask the right questions and collect the right answers. data so you can find the real reasons why people buy your product or why they don’t.
ConversionXL, Ben Labay – Voice of customer data
Make your voice great of customer data
Online course
By Ben Labay,
Managing Director @ Speero
Course length: 2h 09min
Learn the truth about why this happens customer Actions
You think you’re listening to your customer. You’re not. You’re wasting your time. This course will help you see the reason behind your symptoms and allow you to cut through the noise. “Shipping costs” Or “not enough time” are not the problems….they are the symptoms. This theory and framework will help you to ask the right questions, and gather the right data. data so you can find the real reasons why people buy your product or why they don’t.
After taking this course you’ll…
- Clearly understand what research is and what it’s not, and how to leverage this understanding to ask better questions.
- Evaluate how voice of customer What fits into a marketing strategy?
- Create a plan to help you understand your situation. customer VoC research techniques can help you understand your users, their perceptions, motivations, behaviors, and fears.
- Create a process for translating the information into English. data Insights and a plan for implementation and testing
Finding the reason to change your behavior and perceptions
Voice of customer data This is the key to achieving your goals ‘why’ It is the foundation of what is happening with the brand, products and all the marketing efforts that were used to change perceptions and behavior. Without it, established brands can’t adapt to changing landscapes of customer Attitudes and market forces. This is what Kodak, Nokia and the US record industry learned the hard way. Then again, you can’t just listen to what people say and expect miracles.
This course provides a framework for efficiently collecting data. data To put your insights into practice, you will need to analyze the perceptions, motivations and anxiety of users. You’ll be able to come out with a clear understanding of Theory, process, implications of a proper voice of customer Research program.
You can learn from dozens of tried-and-true processes. of Businesses of any size, industry, or vertical are welcome. E.g., a Proctor & Gamble D2C brand, multiple mattresses brands, short term loans, gambling sites, online education platforms, nutrition supplement companies, and a ton of Beauty and cosmetic brands
This course is essential for you if …
- With whom do you work? customer data This is a great place to start your research. data.
- You want to be close to your loved ones customer Concerning their behavior, perceptions, motivations, and anxieties.
- You are part of a UX team. A system for collecting and leveraging data is essential. customer qualitative data for digital experiences.
This course is NOT for you if…
- You want quick insights. Processing qualitative data It is necessary to be bored data, you can’t let the machines do the work because they dOn’t have data on customer Real-time perceptions
- Only want to work in quantitative, large companies data problems.
- You don’t work with customers or customer data.
Before you can take this course, here are some skills that you need.
This course is for anyone who wishes to learn more about voice. of customer data Brands can be impacted by them. Experience and prior knowledge in marketing concepts and statistical concepts are an advantage.
Download immediately ConversionXL, Ben Labay – Voice of customer data
Ben Labay
Ben is Speero’s Managing Director. He brings together years of experience. of Training in statistics and academic subjects customer Experience and UX expertise to assist companies in defining and running conversion research programs.
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Course Features
- Lectures 1
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Students 163
- Assessments Yes
