Johnathan Dane – Master Google AdWords Course

Johnathan Dane – Master Google AdWords Course

Everything you need to know to master search & display in a simple, quick, and effective manner.

Instead of using “all you can eat buffet”, wouldn’t it be great to know exactly what you need to do inside of AdWords Are you looking for results?

We’ll go through the basics and increase the difficulty over time.

Everything will be taught with simplicity, and you’ll have both Notes and videos If you are stuck, you can always return to them.

You can also enjoy some amazing perks.

• Full-year access to a Slack channel where you can chat with fellow students or KB team members.
• Upgrades such as quizzes, worksheets and expert interviews about new strategies/tactics.
• Get first dibs on the latest courses and insider information about different marketing initiatives.

If you break it down, the ROI you’ll gain far surpasses the cost of this course.

Download it immediately Johnathan Dane – Master Google AdWords Course

Course Curriculum

Google Ads Basics

• What Is It? Google Ads? + VIDEO (2.29)
• The History of Google Advertisements
• The Google Advertising Auction
• Targeting & Budget Control
• Data Insights + VIDEO (1.57)
• Structure Google Ads + VIDEO (3.32)
• Search vs Display + VIDEO (5:20)
• PPC Temperatures + VIDEO (17.29).
• Google Ads Research + VIDEO (2.58)
• Terminology & Language + VIDEO (7:35)
• The BIG Picture

Google Ads Search

• Keywords – What Are They?
• Keyword Match Types + Video (3:39).
• Search Terms + VIDEO (1.55)
• Negative Keywords + VIDEO (3.20)
• N-gram
• Quality Scores + Video (4:09)
• VIDEO + Bidding (5.32)
• Ad Copy + Video (3:54).
• Ad Extensions + Video (5:39).
• Multi Intent Keywords & Temperatures + VIDEO (3:07)

Google Advertisement Display:

• What is The Display Network?
• Setting the Stage + VIDEO (4.12)
• Display Keywords (Contextual Targeting). + VIDEO (3.12)
• Placements + VIDEO (2.47)
• Topics + VIDEO (3.19)
• Interests + VIDEO (4.54)
• Demographics/Geographies/Languages
• Layer Targeting + Video (2:55)
• Gmail Ads + VIDEO (4.24)
• Ads In Mobile Apps + VIDEO (4:53)
• Additional Settings + VIDEO (3.35)
• Ad Types & Where To Build Them
• Temperatures & Mini Baits
• Build Your Display Funnel + VIDEO (3.34)

Remarketing:

• What is Remarketing?
• Setup Remarketing up + VIDEO (8.06)
• Negative Audiences + VIDEO (2:46)
• Customer Match + VIDEO (1:53)
• Similar Audiences + VIDEO (1:47)
• Remarketing Lists for search Ads (RLSA+VIDEO, 3:15)
• Different types of Remarketing + Video (3:14).

YouTube:

• YouTube Statistics
• Types of YouTube Campaigns & Networks
• Types and Video Ads + VIDEO (2.51)
• YouTube Targeting + VIDEO (3.28)
• Making The Actual Video Ad + VIDEOS (2.36)
• Strength of Audiences
• Understanding New Metrics + VIDEO (3:26)

Google Shopping:

• What is it? Google Shopping?
• Set up Google Merchant Center
• Set up your data feed
• Connecting your Data Feed + Video (2:52).
• Writing product titles
• Descriptions of the products
• Images & Prices
• Campaign Structure + VIDEO (5.22)
• VIDEO: Remarketing Optimizations + VIDEO (3.28)
• Bidding Rules & Automation + VIDEO (3:16)
• Drive leads with Google Shopping? + VIDEO (2.07)

You can set things up for success:

• Navigating the Google Ads Interface + VIDEO (8.51)
• Connecting Accounts
• Conversion Tracking + VIDEO (5.13)
• Research For Search – The Keyword Planner + VIDEO (4:10)
• Research For Display – The Display Planner + VIDEO (3:18)
• Building Your First Campaign + VIDEO (8.31)
• Single Keyword Ad groups (SKAGs), For Search + VIDEO (6.28)
• The Display & Video Ad Group Structure + VIDEO (3:19)
• VIDEO (5.58): The Iceberg Effect
• Budgets & Bids + VIDEO (4:20)
• Additional Tracking Options + VIDEO (3.26)

Google Ads Editor

• What It Is & Where To Get It
• Shortcuts for Quickness + VIDEO (4.25)

Optimization:

• Daily Alerts + VIDEO (3.03).
• Weekly Routines + VIDEO (19.28)
• Monthly Routines + VIDEO (1:07)
• Filters + VIDEO (2.50).
• Attribution Models + VIDEO (3:55)

Script/Rule Automation:

• Scripts & Rules To Help + VIDEO (9:39)

Scaling & Growth:

• Scaling Search + VIDEO (3.57)
• Scaling Display + VIDEO (2.50)

Here are the Most Important Things to Remember

• Sacrificing Metrics + VIDEO (1:55)
• Granularity = More Control + VIDEO (1.35)
• Landing Page Is ImportantStart
• Get Slack!

Here’s what you’ll get in Johnathan Dane – Master Google AdWords Course