Copy Hackers – Copy School 2020 Bundle

Teacher

Copy Hackers – Copy School 2020 Bundle

If you guessed…

… how life-changing your digital course, software or coaching program is.

You’d be wrong.

… how many upsells, downsells, tripwires, surveys, pixels and ninja stars you’ve managed to sprinkle across the world’s most “epic” funnel.

You’d be wrong.

… how many 5-figure checks you’ve anxiously signed off on for high-level consultants, coaches and masterminds to tell you WHAT to do but not how to do it.

You’d be wrong.

… how many late nights curled up in fetal, praying to all that’s good and pixely that your copy somehow converts.

You’d still be wrong.

Amy Porterfield photo

“Ry Schwartz has been my not-so-secret weapon for six years. He’s the copywriting genius behind five separate multi-million dollar sales pages for my digital course launches. In my early years, way before I could afford to hire Ry, I invested in learning how to craft my own copy. I knew that copy was the lifeblood of any business and when you know what to say and how to say it, you instantly connect with your audience. Copy creates connection and connection creates conversions. I learned that from Ry.”

— Amy porterfield

Copyhackers training is used and trusted by…

sproutsocial logo shopify logo freshbooks logo balsamiq logo deadline funnel logo typeform logo marie forleo logo convertkit logo mailchimp logo canva logo

Because as every top-in-class marketer, copywriter or business owner will tell you… cash doesn’t change hands, lives don’t get impacted, and YOUR biz doesn’t get rewarded with record-breaking profits until… YOUR COPY CONVERTS.

Which is also…

The reason marketers and copywriters drink is simple.

Don’t let Don Draper’s fictional swag fool you.

Drinking isn’t a celebration of a job well done.

It’s to calm the PTSD from that last time you hit “share” You can create a Google document with your client, or other higher-ups, and pray that it converts.

It’s to grapple with the existential crisis that comes from stress-eating Cliff bars on a Sunday night and toggling through Spotify playlists waiting for inspiration to strike.

It’s to feign the confidence that you actually know what you’re doing when you get assigned an email sequence or sales page – while on the inside you’re helplessly trying to pacify a pitchfork-wielding mob of inner voices. (Was that last win a fluke?… Can I do it again?… Am I a one hit wonder like those Macarena dudes?… Should I just quit while my reputation and ego are intact?)

Or if you’re a business owner…

It’s to soothe the shot nerves from the last time you had to patch together a 5-minute copy education from the blogosphere in order to whip up the landing page, sales page and sales emails that would actually get your product into the hands of customers.

So, yea.. pressure is real

Insta-Pot remained high and real.

Overtaxed adrenals without any amount adaptogens that will fix it.

And it’s justified.

It is the reality of it all.

Owner of a business

Allow me to be blunt…

The copy is what will make the lofty acquisition targets you set for the SaaS product you’ve spent 19 months programming look ridiculous. Goals.

You cannot use the copy without it. online course (aka the reason your friends and family barely recognize you anymore) doesn’t enroll a single student.

Without the copy, the cash you’re sending to Zucks to put you in front of a hyper-targeted audience does nothing but help him target another 50-acre estate off the Amalfi coast.

Without the copy, your “next level” funnel that you spent all of last quarter’s marketing budget on is nothing but a set of lines and empty boxes spread out across an overpriced flow chart.

Get your instant download Copy Hackers – Copy School 2020 Bundle

The core of a real-world advertising campaign.

A digital carcass that has gone to its death.

Without the beating heart, flesh, and connective tissue that makes things MOVE, there is no way to make them move.

The “STUFF” That makes the cash register actually ring.

It is important to remember that your copy will not convert unless it does.

Nothing will change until your copy predictably and consistently gets the job done. “yes.” And it is scaled.

And that’s why…

Writing high-converting content

Writing high-converting content Copy The Single Most Profitable Skill you Will Ever Master in Your Career or Business

We’ve proven it over and over again.

In our businesses. In our clients’ businesses. In our students’ businesses.

When you master the ability to quickly and confidently write high-converting copy, you’re arming yourself and your company with an invaluable $1,000 per hour skill.

“Andrew Capland achieved a 350% uplift on Wistia’s trial-to-paid email sequence.”

Andrew Capland achieved a 350% uplift on Wistia’s trial-to-paid email sequence.

Andrew was hired by Wistia to revise their trial-to paid email sequence. In just 10 hours of work, using the exact techniques you’ll learn inside 10x Emails, Andrew was able to create a 350% uplift, representing well over six figures in additional revenue for Wistia.

Prerna Malik sold nearly $18,000 of her agency’s services with just TWO… yes… TWO email sends.

Prerna Maklik is an A-list copywriter and runs the agency “Content Bistro”. Prerna sold her latest productized service in just two emails (using templates from 10x Launches).

Tarzan Kay 3x’d her rates and made 15K on her very first affiliate launch

Tarzan Kay 3x’d her rates and made 15K on her very first affiliate launch.

Tarzan Kay, a copywriter, has a strong foundation and talent. Here’s how this training helped her 3x her rates…

“I’m such a believer in this program. When I first got 10x Emails, I was nervously quoting $75 or $100 per email without really knowing what I was doing. After 10x Emails, I’m so clear on my strategy. I know exactly what to charge and how to get amazing results for my clients. This has given me the confidence to bump my rate to $275 per email and offer full sequences and packages instead of less profitable one-offs.”

Tarzan increased her knowledge and eliminated guesswork. “The email templates are so gold. Anytime I’m about to write a new sequence for a client, the first thing I do is pull out Ry’s templates and get to work. They take so much guesswork out of the equation, and have saved me hours and hours of time.”

My first campaign was completed for a highly competitive affiliate launch. I was able generate over $15K using the strategies and templates of both 10x Emails as well as 10x Landing Page. These programs are making money for me over and over again.”

Brad Wages was able to help his client make $228,717 by using 10x sales pages.

“I’ve written just one sales letter using 10X Sales Pages, but it was a huge success. Over the course of a 5-day launch, my sales page did 1161 sales for a grand total of $228,717.”

“I used the 15-Point Sales Page in a Day framework on a full-day intensive (that I sold for $3k). I updated my client’s sales page. And since re-launching it, she’s brought in $56,000 in one week.”

Following the steps step by step gives me confidence. I know Ry and Joanna’s stuff works. It’s been used in successful, profitable campaigns in the past. These are the examples we will share. It matters.

With a proven process and an understanding of the psychology behind doing certain things, everything, from the introduction to guarantee and lead, is much easier to understand. They are now more strategically positioned.

I followed their process so closely, to the point that if it didn’t convert, I’d question the offer, not the copy. 10x Sales pages are my favourite. I’m so happy to have it as a resource.

I’m not only using it with clients but also for my own programs and products. Right now, I’m writing a sales page for my quiz program, and I’m definitely using everything that Ry teaches.”

Tara Gentile sold out 24 spots for her high-ticket live workshop within 15 minutes… 3x’ing her revenue

Tara Gentile sold out 24 spots for her high-ticket live workshop within 15 minutes… 3x’ing her revenue.

Tara Gentile, a business owner, is not a writer. But here’s what happened when she took this training…

Tara Gentile, a Creative Live instructor and podcaster, has created a remarkable brand and a loyal, growing tribe. But she had a problem: she had a top-tier course that was perfectly suited for her audience – except her audience wasn’t signing up for it.

Tara gave it another chance after struggling to sell 12 seats for this live training. She’d launch the program again and, if it didn’t sell out, she’d close it down for good.

She bought 10x Emails, 10x Landing Pages to increase her chances of success. After taking just a FRACTION of the training you’ll find inside Copy School 2020Tara updated her launch materials: landing pages and emails. She focused on finding the messages that were most likely to convert, using everything she’d learned in our message-finding modules.

She launched the program again and offered 12 seats to applicants.

Within 15 minutes of opening applications, she had more than double the number of applications she’d had during the last launch. The result? She sold out all 12 seats… opened another 12 seats… and sold those out, too, tripling revenue.

Marian Schembari was able to help her client Teachable raise over half a million dollars by using the themeplates in 10x Emails, 10x Launches

Marian Schembari was able to help her client Teachable make over half a billion dollars by using the themeplates in 10x Emails, 10x Launches.

“Before 10X I knew how to write a good email. But I didn’t know to write a 10x email. Holy crap, this course lived up to its promise. I did indeed 10x…. I 10xed my client’s investment (I helped Teachable make $500k using this sequence). I increased my hourly rate by 10x. I 10xed my available daylight hours. (Seriously, I now charge $500 per email and using Ry’s themplates it now only takes me ~1 hour to write.)

It’s true. Don’t take this course. I don’t want my clients to know I’m not actually special at all.”

Launch profits of 150K+ from 3 emails that took over an hour to create.

Ry wrote all the funnel copy for Amy Porterfield’s signature program, Courses That Convert.

By writing a unique 3-part show up sequence (which is now found in the bonus section of 10x Emails)… Amy was able to increase her average webinar attendance rate from roughly 25% to 33%, representing an additional profit of approximately 150K USD.

These wins didn’t come from months or years of learning and laboring.

They were easily earned in literally MINUTES, if not HOURS of knowing precisely what to do in order generate dramatic results. “we be moving our biz into a 2,500 square foot loft with exposed brick” results.

This skill is priceless.

Because…

It’s a huge step forward when you can confidently turn your words into sales.

Everything changes when you finally have the power to convert your Macbook Pro into an instrument of mass conversion.

When you FINALLY have the Kanye-level confidence that comes from knowing what you’re doing rather than guessing and praying (aka the GAP method), you can hit “share” on that g- doc while sporting the world’s ugliest khakis and still feel like a million bucks. Hell, you can! “socks and sandals” You can still be a guy and walk out of work at 5:01pm, with your middle fingers in the air. #dontbethatguy

If you’re a marketer or business owner, this means:

You will be able to log in to Hubspot and ActiveCampaign. Celebrate new sales notifications via Stripe or Paypal at 2:04pm and at 2:15pm

Being able to bootstrap more effectively instead of trying to find a copywriter who either doesn’t know their value or is looking to take 2% equity on something that doesn’t exist yet.

Being able to capitalize on flash sales, new campaigns and, yes, the world’s most epic funnel – without worrying about how those “hungry empty boxes” They will be fed.

If you’re an in-house or freelance copywriter, this means:

Do not be afraid to take on larger projects.

Because you KNOW your copy, you are able and willing to offer higher prices or negotiate a significant raise.

Being able to pinpoint where a client is leaving money on the table, and swooping in to save the day with your skills – while cashing bigger checks in the process.

Sarah Jones

“Huge thank you! The Minimum Viable Funnel resonated with me last month. Our program enrolled 12 men, which was a record. Our largest month prior to March was 7 enrollments. We exceeded that by 71%. Amazing. THANK YOU. Coaching the Conversion is 100% aligned with me, and it was the easiest thing I’ve ever implemented.

61 pages of copy just flew out with the themeplates, the passion, and the empathy you coached me to coach with.”

– Sarah Jones, Business Owner

Molly Mac

“Copy School gave me tools, templates, and processes that walked me step-by-step through how to develop my copy skills. Now I never have to start from a blank page again and I am completely confident in my copy because I know it’s based on data and experience, not guesses. And the results speak for themselves. My most recent email campaign had a 15% clickthrough rate and 3 times the expected signups.”

– Molly Mac, Copywriter

If these skills are so rewarding, why then do marketers (and some copywriters), treat copywriting like a close-talking fool?

Simple. It’s kinda scary. Not kinda… A lot scary.

Double root canal without the laughing gas – SCARY.

Cause even though it’s the most profitable skill, it’s also the most subjective and confronting.

As you sit at your laptop with a Google Doc open, you wonder things like…

… Am I doing this right?

… Does this sound too salesy?

… Are these words gonna convert? Or am I wasting my time with something that’s already dead before I even hit send or publish?

You can find apps that will tell you which grade your writing is at. You can also find plugins that tell you if a word has been spelled incorrectly. Automated sentence completion bots are available.

But there’s NO plugin, app or bot that will tell you if your copy is any good.

Only the market or your merchant account will tell you this. They will, and you can rest assured.

Each and every time.

In cold hard numbers that don’t CARE how many Saturday nights you spent stress-eating cliff bars in front of a laptop. Or how much time and money you spent creating that thing you’re trying to sell.

That’s why it’s far safer to share a social post and pat yourself on the back for those 300 likes than it is to fire off a 300 word sales email and feel like a helpless hack as the Mailchimp monkey laughs at your whopping 1% CTR.

Confronting? Yep.

High stakes? Absolutely.

Anyone who is brave enough to learn it has an unfair advantage. The answer is already known.

Simply put…

If you’re responsible for generating revenue inside your business or a client’s business – you’re responsible for gaining outcome-based mastery over this skill.

And damn right there’s a path for that.

Get your instant download Copy Hackers – Copy School 2020 Bundle

The 3-Step Proven Path to Results-Based Mastery (and declaring you the Most Profitable Person In the Room).

Step 1: Learn the places where cash changes hands

The reason most founders, copywriters and marketers give up in their pursuit towards mastery is because they’re literally trying to master everything.

That is pure insane.

Unlike Facebook Ads or SEO – which are barely old enough to order a cheap whiskey from a Canadian dive – copywriting has been around for over 120 freakin’ years.

There are many techniques, philosophies, schools of thought, and places where they can be applied.

That’s why even seasoned copywriters never quite feel like they’ve “made it” or that they’re “good enough.” For those living in Bird Box, the goalposts for mastery are more blurred than a Jackson Pollock.

That is what we say “screw it.” Don’t shoot for this elusive thing called “mastery.” Instead, focus on results-based mastery of the key marketing channels assets that are cash-transferable.

Meaning…

Your Website
Your Instagram and Facebook Ads (to convert strangers into traffic).
Your Landing Page (to convert traffic to leads)
Your emails (to convert leads into primed prospects).
Your Sales Page (to convert prime prospects into customers).

Gain results-based mastery over these 5 cash-changing junctures, and you’ll NEVER have to worry about your ability to generate revenue in your business again. Or in your clients’ businesses again.

Step 2 – Need for Speed: Never begin from scratch. Never second-guess.

Fast copy is key to high-converting content. It is important to be efficient.

It’s not a study game. It’s a speed game.

As a a founder, a marketer, business owner… or as a busy-ass copywriter who wants to serve all those clients fighting for your keyboard, you don’t have endless hours to labor over your Macbook while throwing back 18 Starbucks refills.

You don’t have time to play a poor man’s game of copywriting chicken with the blinking cursor.

Your CMO – your client – your employees – they can’t “wait” until you feel inspired enough to write the copy that keeps everyone, including the company’s Bernese mountain dog, fed.

And that’s actually an advantage for you. Because killer sales copy happens fast. You can do it methodically quickly. And that’s why the top-performing copywriters on the planet NEVER start from scratch – they start with the proven templates, frameworks and processes that churn out record-breaking copy in half the time it takes you to labor over that stuff that makes your stomach churn the second you hit “share.”

Step 3 – Recognize Copy Your Marketing Campaign’s Universal Blood Type

You’re probably just as sick as we are of every marketing person on the planet professing their thing as “the most important thing” – SEO, CRO, funnels, high ticket services, ascension paths, inbound marketing, conversational marketing, etc.

Endless, right?

However, they all have one thing in common: the need for high-converting copy.

Copy It is the unifier. It’s the O-Negative blood type that generously pumps its profit-generating power into EVERYTHING you’ll ever do in your marketing.

It was the “thing” 1920. And it’ll still be the thing in 2020 All the way beyond.

When it comes to marketing, copy is an immortal Taoist sage who’s sipped from the fountain of youth and bottled that sh*t up for safekeeping.

It can be blamed for being too humble. It is possible to resist it. You can pretend it doesn’t exist or that it doesn’t matter. But with that attitude, it’ll likely outlast you and your business.

It’s time to let bygones be bygones and finally make peace with this most profitable skill.

This means that you must commit to mastering these key assets.

Not just being “blog smart” Name-dropping Ogilvy whenever you get the chance. It’s not just about learning the “101” Udemy.

It’s actually the acquisition and application of the evergreen, repeatable skills and strategies that have led to repeatable 6- and $7-figure wins in the businesses, brands, and software programs you use every day.

If you’re ready to do that… we’re initiating a brand new breed of copywriter and marketer:

The Most Profitable Person in the Room™ (noun)