Siegfried Vogele – Handbook of Direct Mail

This book introduces direct marketing and reflects the author’s personal dialogue. of Direct communications Below is background information about sales correspondence. File Size: 21.01 Mb

Siegfried Vogele – Handbook of Direct Mail

This book introduces direct marketing and reflects the author’s personal dialogue. of Direct communications. After a brief introduction on sales correspondence, the book focuses on the practical application of the book, such as planning campaigns and creating letters and reply cards.

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