Depesh Mandalia – The FAATT Framework

This course is available to Pre-order and delivery in a matter of days)Turbo-Charge Your Browser Pixel: Facebook advertisers often don’t set up their pixel correctly which results in poor retargeting, higher CPMs and a smaller file size.2.25 GB

Depesh Mandalia – The FAATT Framework

You are looking for The Secret to bypassing iOS14.5+ in Facebook Ads
You can take your Facebook Ad campaigns to a new level by using The FAATT Framework
A Simple To Setup System Designed for Facebook Advertisers Craving Better Targeting, Retargeting, Stability & Performance Without Expensive Monthly Fees & Complex Setup

A System That Will:
Stabilise Ad Performance: Install The Tracking Trinity to Feed Facebook’s Hungry Machine
Better Media Buying Results The Trinity of Attribution
Get a Discount on Your Monthly Fees The Data setup and operation can be done completely at zero extra (saving $$$’s of software costs).

The Facebook Ads Attributionamp;
Follow Trinity Framework
It can be called “The Observer” The FAATT Framework(For short, )

Hi, I’m Depesh Mandalia Like you, I also run ads on Facebook. I have been doing this since 2012.

Some fun things happened in June 2021. Apple finally crushed the key to Facebook’s power: They limited the ability of the pixel to track users.

You weren’t the only one experiencing a drop in performance or a change in consistency.

95% of advertisers saw an effect, including me. Despite millions of dollars in Facebook ad revenue, I had to make changes in the way that I advertised on Facebook. Or risk losing my job.

However, hundreds of thousands of advertisers did not change. Agencies scrambled to add traffic channels to their list of options to attract new clients. They couldn’t make Facebook ads work.

To overcome their losses with Facebook ads, Ecommerce businesses have switched to platforms like TikTok Snap, YouTube and Snap.

I knew what was coming (because I was the first to post a complete report and action list on January 2021 regarding the changes to Facebook), so I had already created a plan.

I wanted to make Facebook ads more effective for us.

It did. It did so in a large way.

The Below is the sales data for a store that was most affected by the iOS14.5+ changes made in May 2021.

They went from *seeing* 3-They can get 4x ROAS in their ad account to less than 2x within minutes.

But this year, we broke the 8-They can help you reach your goal revenue. How?

Explore a New Way to Buy Media
Inside The FAATT Framework I’ll be sharing the media buying secrets our agency has that can help you avoid many iOS14.5+ issues.

I will show you how to increase your pixel data (browser, server), and how to share more sales data from Facebook.

Here’s a peek at what you’ll find inside. The FAATT Framework:
Section 1: The Follow Trinity
Facebook needs more data to reach more customers.
Turbo-Charge Your Browser Pixel: Many Facebook advertisers fail to set up the pixel correctly which results in poor retargeting, higher CPMs and poor retargeting.
​Website Data Booster – Use this below-This trick will allow you to bypass iOS14.5+ issues. It will also help you to find higher quality audiences that will increase your targeting.
Optimise your Server Pixel (CAPI). Get your Conversion API in order and maximize your Facebook results with enhanced tracking.
​We’ll help you fix the CAPI gap: Data gaps can lead to lost audience for your campaigns, and poor data in your reports.
​AEM (Aggregated Event Manager) insights: Think you are knowledgeable enough about event setup and domains? If you do this wrong, you will lose data and spend money.
Implementing Offline Conversions is our secret sauce to improve reporting accuracy and bypass iOS14.5+ restrictions. It will bring back the glory days of breakdown data!
​Case Study of Offline Conversion: How we scaled up to $200k/m with using The FAATT Framework
Section 2 The Trinity of Attribution
Make better decisions with better data to confidently profit & scale.
Facebook Ads Tune-Up: You can connect data from Facebook and Google to create new insights and opportunities.
Google Analytics (GA Boost)-Up: Create your analytics and link it to Facebook. Optimize your campaigns with more data than Facebook.
​GA Insights Free Report: This template is free and can be installed into GA to allow you to analyse Facebook ad campaigns from outside of Facebook.
Click Full Funnel-Spy: Find out which ads or campaigns people are engaging with before buying, starting from the first click.
​Attribution simplified: Get rid of all the guesswork and see how each channel is contributing to sales.
​Ecommerce Product Path – See which products people purchase after clicking on your advertisements – so that you can optimize each click.
​Shopify + GA+ FB Hack: If you use Shopify, this is a little-known way to monitor what people are buying in your store and to link back the exact ad which generated clicks.
Section 3: Additional Bonus Items
Get free automation swipes: Want to automatically send Facebook data that is more powerful? You can quickly set this up with Zapier by copying and pasting our swipes
Retargeting Fix-Up: Are you having trouble with retargeting after iOS14.5+ was launched? These tricks can help you reach more people and change your strategy.
Improved Audience Targeting: These audience workarounds can help you reach more people by bypassing the iOS14.5+ audience/retargeting issues.
​Attribution 101: I explain and simplify attribution using the global sport of Football (/Soccer).
​FAATT Q&A Call: Free access to a 90-min Q&A call with me covering off your additional questions for your future reference.

Download immediately Depesh Mandalia – The FAATT Framework