Lynda J. Oswald – The Law of Marketing, 2nd Ed

Lynda J. Oswald – The Law of Marketing, 2nd Ed

Experienced marketing managers understand that the law can have a significant impact on marketing activities. of ways.

Lynda Oswald’s THE LAW OF MARKETING traces a product’s life cycle – from development to distribution to promotion to sale – and addresses the particular marketing principles and legal issues associated with each stage.

Recent business examples emphasize the importance of relevance of These concepts can be applied to everyday business life, while legal cases are provided to stimulate discussion and encourage critical thinking. The LAW OF MARKETING helps you to be a successful manager who can avoid legal problems and make informed choices.

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Here’s what you’ll get in Lynda J. Oswald – The Law of Marketing, 2nd Ed