Publisher: Wiley; 5 edition (October 5, 2015) / Language: English / Author: David Meerman Scott / Size: 1.5 MB

The New Rules of Marketing and PR

The New Rules of Marketing and PRHow to Use Online Video, Mobile Apps, Blogs, Social Media and News Releases. and Viral Marketing Reach Buyers Directly

The Most recent edition of The benchmark guide to marketing and PRWith the most recent social media marketing techniques, and sales trends, tools, and Real-world examples of It was a great success

This is the fifth edition of The future’s pioneering guide of marketing. The New Rules of Marketing & PR It is an international bestseller that has been translated into more than 25 languages and sold over 350,000 copies. It provides a step-by–step plan to harness the power. of Modern marketing and PR Increase visibility and direct communication with buyers and Increase sales. This guide is for marketing professionals. PR professionals, and Entrepreneurs who wish to expand their business and Create success. Learn how to make your nonprofit or company succeed. and Organizations of All sizes can use web-based content to obtain timely, relevant information for responsive buyers. of The cost of big-budget campaigns.

This fifth edition—the most extensively revised edition yet—includes:

• Dozens of With revisions, compelling case studies
• Examples from the real world of Content marketing and inbound marketing strategies and The tactics
• An introduction fresh
• A new chapter in sales and Service
• Insurance of Latest social media platforms: Meerkat, Periscope and Meerkat and Snapchat

The New Rules of Marketing & PR Entrepreneurs, business owners and non-profit managers have an unrivalled resource. and All of Marketing and publicity professionals. This practical guide will help you create successful marketing strategies and PR Strategies for growing any business

David Meerman Scot Marketing strategist and bestselling author of ten books—including three international bestsellers—advisor to emerging companies such as HubSpot, and Professional speaker on leadership, marketing and other topics and social media. Before starting his own company, he worked as a marketing VP at two US publicly traded companies. and Asia Marketing Director for Knight-Ridder at the time of The world’s most important information companies

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