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This course is readily available and delivered within one day. Although you understand the importance of marketing differently, you still struggle to communicate your ideas.
Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
For predictable growth, this training is actionable B2B sales
Your marketing, sales, executives and marketing team should align on your focus market, positioning channels, campaigns and content in order to land the ideal customers. This will help you grow your business, increase your deal size, accelerate your pipeline.
THIS IS THE BRUTAL TRUTH. B2B MARKETING:
Marketing is seen as an effort that produces little results in the majority of companies. It is a waste. Sales teams don’t believe in marketing because they simply don’t see the marketing impact on sales and revenue.
They think that marketing is all about visiting trade shows and conferences, designing slides, working on branding, and spreading the content on social media — without helping them generate high-quality leads and closing more deals.
This is why every team meeting ends in marketers being red-faced when executives and sales ask:
“WHERE are the leads?”
Are you familiar with these shoes?
If yes, you know what’s going to happen next.
You will become an order taker and receive tasks from sales and executives. Marketing campaigns are limited to:
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Use gated e-books for contacts and then have them transferred to sales. “leads”
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Landing pages that encourage demo calls, but don’t give any information about the product, its price, or use cases.
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SDR scripts can be written and automated cadences set up
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Publishing company news and selling content about product features that isn’t of any value to your market
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Webinars, which are advertised as educational events in reality are product pitches.
You already know How awful it feels, and how this “marketing” is doomed, but you’re blamed for poor performance.
You can realize that you are burning out your market, but you can’t stop because this is the only way to not get red-faced during team meetings.
You understand Marketing should be done differently.
The worst part is when you begin to doubt your ability and credibility to deliver.
While you can learn a lot from thought leaders on demand generation, account-based and content distribution, performance marketing, there is something that must be done before these programs work.
NOW, STOP FOR A MOMENT and ASK YOURSELF
DO I KNOW:
What market segments? Which should we concentrate on in order to grow our revenue?
Who are our ideal customers Why do they purchase from us and how do they make their purchases?
What value propositions could resonate with our ideal clients and help us to stand out from the crowd?
What marketing programs are available? should be launched to create awareness, attract attention, educate & nurture our target market and create a demand for our product?
How do we measure effectiveness of marketing? to ensure we are running the right programs, and not stopping them too quickly.
If you didn’t answer confidently, you’re in big trouble.
Imagine if these questions could be answered easily, and you could create a marketing plan that will help you grow your business. B2B sales predictably?
How can it affect your career and company?
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INTRODUCING:THE B2B PLAYBOOK MARKETING STATEGY
We (Andrei) have been in business since 2013. Zinkevich & Vladimir Blagojevic) have worked with 100+ B2B Service-based tech companies in the United States and Europe with high ACV (average contracted value) and long sales cycles.
We created a go to market strategy framework that was implemented successfully in fintech, production automation, software development, cybersecurity, healthcare consulting, among many other verticals.
We created a plan of action and documented the structure. B2B For entrepreneurs and startup founders, this guide contains everything you need in order to plan an effective marketing strategy that will help you grow your business.
You’ll get a distilled knowledge and a playbook that we’d use if you had hired us.
Here is how your marketing will look like after implementing just a fraction of what you’ll get from the playbook.
YOU WILL:
Don’t trust your instincts or copy other people when making strategic decisions.
You can quickly identify the most profitable channels, segments, and campaigns and then focus your efforts on them.
Get the buy-in of sales executives. Then, you can gain the marketing, sales and development resources necessary to launch your product at a particular time.
Select & double down on the right channels for sustainable growth instead of trying to be everywhere and wasting time and money
Align sales and execs on what success looks.
Develop a marketing dashboard with leading indicators to set up the right expectations for marketing and avoid rash decisions about what works and what doesn’t
To stand out from your competitors and to resonate with customers, you need to develop a unique value proposition.
Develop a client-centric marketing plan to create awareness, generate & capture the demand, educate and nurture buyers to fill in the pipeline with sales-qualified opportunities
Estimate the budget, team and tools required to meet revenue goals.
Without the need to do any experimentation or guesswork, you can guarantee a solid return on marketing programs even if your budget is tight.
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HERE IS WHAT’S INCLUDEDIN THE B2B PLAYBOOK MARKETING STATEGY
►Short, actionable training videos without theory and fluff◄
The videos show a step by step process, from market segmentation to ideal customer profiling and marketing plan development.
The ROI taxes that your company is currently paying
Full-Funnel Marketing Strategy Framework
Define a clear goal
How to segment your market and identify lucrative segments
How to make a perfect customer profile
How to conduct customer interview
Create the buying team
Account segmentation
Differentiation and positioning strategies
How to create and validate a unique value offering
Create a sales and marketing process that is based on the buyer’s journey
B2B marketing dashboard
How to identify marketing channels and prospecting channels
How to determine the growth areas and marketing emphasis
How to launch new programs using growth sprints
How to create a marketing plan for the entire funnel
►The B2B marketing strategy toolkit◄
All the documents, templates, as well as swipe materials, you need for an effective development of your business. B2B marketing strategy.
Market segmentation template
Ideal Customer Profile template
Account segmentation template
Customer interview questionnaire
Template for buying a journey
Client-centric marketing & sales process template
Marketing plan template
Unique value proposition formulas and validation questionnaire
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THE B2B MARKETING PLAYBOOK IS FOR YOUR USE IF
✔️ Predictable growth is what you want B2B companies
✔️ You have difficulty aligning sales and executives
✔️ Marketing programs that generate revenue and source pipeline are what you want to do.
✔️ You desire to acquire skills that will enable you to lead. B2B Marketing teams can become CMO/VP marketing
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✨MEET THE INSTRUCTORS✨
We’re Andrei Zinkevich Vladimir BlagojevicWith 30 years combined experience in the industry, B2B Marketing and sales with more than 100 people B2B Companies all over the world. We have delivered over 50 marketing audits since 2017. B2B Companies with complex sales cycles or high ACV.
Course Features
- Lectures 0
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 52
- Assessments Yes
