Conversational Copywriting

how to write conversational sales copy that creates a powerful desire for the products or services you’re selling, and converts more browsers into buyers.
Create sales pages that convert readers into buyers through deep engagement and honest persuasion… not with the blunt-force trauma of hard-core sales copy.

Conversational Copywriting

Write powerful web copy that drives sales… without being pushy, loud or manipulative.

There are two types of copywriters and marketers in the world… those who feel comfortable using high-pressure, hyped-up sales copy… and those who don’t.

If you fall into that second group, keep reading…

If you don’t like hype, you’re going to love conversational copywriting.

Conversational copywriting is, for the most part, what your audience needs.

How is that possible? Because today’s online consumers don’t like pushy, loud sales pitches.

They don’t like being sold AT in the old-school, in-your-face, broadcast style.

This is why so many people use ad-blockers and why online conversion rates so low. This traditional approach to copywriting is just too boring for prospects.

Sooo….

If you can’t sell with traditional sales copy, how CAN you sell online?

Get the best deal with.

With conversational copywriting you’re not selling or talking AT your audience.

You’re writing in a way that engages WITH your audience. It’s more respectful. It’s the anti-hype.

It’s about engaging your audience more fully, connecting with them emotionally, and drawing them into a place where they feel ready to buy your product or service.

• Conversational Copywriting is about removing friction and mistrust between companies and customers.
• Conversational Copy is the future, because people are not able to copy. “buying” The old-fashioned approach.

What you can expect from this course…

Over the course of 21 instructional videos – plus BONUS materials – I’ll take you through numerous before and after examples, and 6 homework exercises.

I’ll teach you how to write conversational sales copy that creates a powerful desire for the products or services you’re selling, and converts more browsers into buyers.

You’ll learn how to…

• Create sales pages that convert readers into buyers through deep engagement and honest persuasion… not with the blunt-force trauma of hard-core sales copy.
• Write emails These words feel authentic and real.
• Write blog posts and share social media updates You must connect with your readers to build trust and long-term relationships.
• Create home pages and other pages for your website Instead of hiding behind walls, communicate openly and warmly. “corporate-speak”.

Once enrolled, you’ll be part of a powerful and growing community.

As soon as your eyes have been opened to the benefits of conversational copywriting, I bet you’ll find it hard to go back to the old-school, adversarial approach.

As a conversational copywriter you’ll feel like you’re part of something new, and better.

And I think you’re going to love being part of our community.

We gather together in a private Facebook group where we ask and answer questions, share insights, ask for and offer help… and a whole lot more.

You can join this group as soon as you sign up.

And you’re invited to stay after you complete the course. That way you’ll be there for new students as they start their own journeys.

This community is passionate about copywriting and believes that there’s a better way to market online.

Here’s a reminder of what you get…

• The course itself… originally 21 lectures… Now 27 lectures and PDFs, including Bonus items.
• My Personal feedback Here are 6 homework assignments.
• A private Facebook group gives me access to other students. Indefinitely.
• Live Video Q&A sessions once a month. Indefinitely.

And here’s the thing… the BIG thing… you pay just once to enroll, and that’s it. There are no monthly charges

Class Curriculum

Section 1: Who are you? And why conversational copywriting is the future.

Introduction (3.51)

Copywriting has changed with changing times and attitudes. (4:35)

Section 2 Conversational copywriting defined.

What is it? “conversational copywriting”? (3:22)

This isn’t an entirely new idea… (6:53)

Section 3: Conversational copywriting is the future for copywriting online

The web is a two-way medium… (7:33)

Section 4: Core attributes of conversational copy…

Conversational Copy should be written in your original voice. [Homework #1] (8:32)

Share the customer’s side of the conversation. (3:44)

Asking questions is a great way to start a conversation. (7:23)

Section 5: The craft of writing conversational copy…

More dialogue, less hype [Homework #2] (8:45)

Learn more about the art of writing conversational copy. [Homework #3] (6:37)

Section 6: It’s about both WHAT you write and HOW you say it.

First, let’s look at some examples of WHAT you can say. [Homework #4] (12:13)

Second, some examples of WHAT you might say. [Homework #5] (10:01)

Section 7: How conversational copywriting drives the sale…

Introduce the Conversational Copywriting Framework. (2:50)

Start the conversation… (5:09)

Make it a desire and close the deal (5:44).

Section 8: Conversational copywriting is all about engaging people.

Through conversation, you can make emotional connections. [Homework #6] (5:52)

Section 9: Wrapping it all up…

This is the future of selling online… (7:01)

Ongoing Bonus Materials (1.02)

Section 10: More bonus material

45-Minute Webinar (45.16)

Here’s what I wrote about the homework assignments

Conversational copywriting lets you communicate like a human being. (5:49)

How to introduce your clients Conversational Copywriting. (5:04)

It is Conversational Copywriting This is a great fit for a company selling baby clothing. (3:52)

Develop an ear to understand conversational copy. (15:33)

Big Brian Case Study (7:19)

Web Content Optimization–97-Page PDF Version of the entire course.

7 examples of Conversational Copywriting (16:23)

Five Quick and Easy Tips to Make Your Writing Better Conversational

Archive: http://archive.is/NnpHG

 Here’s What You Will Get In Conversational Copywriting