ConversionXL (Andy Crestodina) – Content Strategy and SEO for Lead Generation

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Brainlearns

ConversionXL (Andy Crestodina) – Content Strategy and SEO for Lead Generation

ConversionXL (Andy Crestodina) - Content Strategy and SEO for Lead Generation

Build a global class organization Content marketing program

Learn how to plan and execute and Measure the success of a B2B content strategy

A solid content strategy is the foundation of successful content marketing programs

In just 6 sessions, you’ll be able to

Align topics and Formats that are relevant to your audience
Research keyphrases and Search optimize your content
Find and Collaborate with influential people
Increase your email list growth with open rates and Click through to see the rates
You can produce more quality content in a short time with repurposing
Measure and Optimize for Better trafficand There will be more conversions in the next round

We’ll analyze the birth of a lead, deconstructing each page in the process and Each stage of the funnel. You’ll learn how to strengthen each stage, from the high-Ranking blog post to the Thank You Page after the Thank You Page.

Why this course is important

Content. It’s why they visit and why they convert (or don’t). Content It is an integral part of every step in your funnel. This masterclass connects each dot, from the first keyphrase to final conversion. Your content serves as a bridge between Google search results pages. and your website’s thank you page.

This course will teach you how to:

Whom are we talking about? Why are they interested?
What are the keyphrases of each type? What pages target which type of keyphrases?
How can you create authority and links? and Ranking potential
What publications should we make? What do we publish?
What formats, topics? and Collaborators support lead generation

To win traffic, you need a fresh approach and Conversions

Brands buy traffic. They are determined to win the battle over budgets.

Content marketers have a different approach. We get traffic. We get conversions and Growing audiences to the point that advertisers call us trying to purchase space on our digital properties.

It’s both an art and Science is the new science. Content Marketing is flawless for Marketers who love to use both their brains.

Who is this course for? for

Crossing channels is a great option and Combining tactics is a great way to combine your passions if you enjoy both making. and This course measures things. for you.

Content strategy doesn’t require big budgets, but it does take time. Be patient and slow to dominate your competitors. Your audience will be loyal to you if you use link as a keyphrase. and Subscribers at a Time

Once complete, you’ll own a platform that consistently generates high quality leads. You will be able to use your skills. and A content strategist who has a clear understanding of how they can generate awareness and demand. and Revenue through content

This course is right for you if…

You have a platform for Publishing (CMS and Analytics account
The core principles of brand and The ability to convert demand into revenue is a sign that business are in place
Basic writing skills are necessary and you’re willing to use them

This is probably not the right course. for you if…

If you’ve ever spoken these words, reconsider taking this course:

“My audience doesn’t use the internet. I get plenty of leads by cold calling.”
…you don’t believe in the power of digital
“I need leads yesterday! I can’t afford to wait for momentum to build.”
…you lack the patience required to build a content program
“I would never give away advice! If you want my insights, you have to pay. Besides, my competitors would know my secrets if I shared them.”
…you are afraid to share information online

Before you can take this course, here are some skills that you need.

Ideally, this isn’t your first rodeo. You’ve been exposed to the fundamental concepts and Have at least one year of experience in digital marketing.

Basic Google Analytics skills and You can access your account
Basic writing and Publishing skills
A little bit of experience in digital marketing (social media) SEO, PPC, blogging, etc.)

Do you feel like a pro? These courses cover advanced topics. Experienced content marketers with at least 5 years can expect to see real value.

Andy Crestodina, your instructor

Andy Crestodina works as a coauthor-Founding founder and Chief Marketing Officer of Orbit Media, an award-38 wins-Person web design company in Chicago

Andy has been providing digital marketing advice for 1000+ businesses over the last 18 years. He speaks at national marketing conferences and writes for big marketing blogs and Hosts a marketing podcast.

He’s written hundreds of articles on content marketing, search engine optimization, social media and Analytics. He is also the Author of Content Chemistry: The Illustrated Handbook for Content Marketing.

The complete course curriculum

Content strategy and SEO for Lead generation

Lesson 1

Content strategy for Lead generation

It’s about brains, not budget. It’s about durability, not speed. Content Marketing is not advertising. We don’t buy attention, we earn it.

A content marketing master understands both cheese and Traffic, mousetraps and conversion. We work across channels. We combine formats. We also build relevance and There is a niche market that is in high demand. The ultimate goal is dominance.

Lesson 2

Search optimization: authority and Relevance

From research to rankings, we’re going straight at the heart of search search engine optimization. This class is focused on the specific actions that are responsible for the rankings. and Targeted traffic

Lesson 3

Digital content best practices

Andy will demonstrate how to create simple content. for Visitors to consume and It’s easy for You can promote. Once complete, you’ll have the tools and Traffic-generating tactics and results.

Lesson 4

Collaboration, networking and Influencers

Influencer marketing, blogger relations and Digital PR is built upon the same foundation as collaboration. In this class, you’ll learn to use social media to grow your reach and rankings.

Lesson 5

Process, production, efficiency

You create extraordinary content and promote it like a champ, but that’s not enough. If your content program isn’t efficient, it isn’t sustainable. Content Marketing is a endurance sport. We need to learn how to be efficient. We must be resourceful and opportunistic.

Lesson 6

Analyze and measure and Improve

Promote, create and Take measures. Measurement is the third part of any content marketing plan and It is vital. If you don’t measure, you can’t optimize.

In this class, you’ll learn to measure the return on investment for Your content marketing efforts.

Lesson 7

Hours of operation: Ask me any questions

Learn more http://archive.is/ck1dy