ConversionXL (Anna Dahlstrom) – UX For Marketers

Teacher

ConversionXL (Anna Dahlstrom) – UX For Marketers

ConversionXL (Anna Dahlstrom) - UX For Marketers

Understanding your users improves marketing effectiveness

It’s increasingly blurry to separate out what we do online from what we do in the physical world

Users Experience now encompasses more aspects of a company than ever before. Yet, somehow UX Marketing and advertising efforts often happen in silos.

While UX There are many benefits to being part of a particular team. This is an area that all business areas can learn more about, and which can assist marketers and CROs with their day-to-day roles.

In this course you’ll get a foundation of what UX These are the key tools UX How designers use them and how marketers can benefit from them. At the end of the course you’ll have worked through a high-Niveau UX This course covers the entire process from start-to-finish, including research, testing and all key components in between. You’ll also learn how to articulate the value of UX How to Buy-For more information, please visit UX An organizational level.

This course is right for you if…

You have a deeper understanding UX Your day would be more productive-To-day to day.
You would like to improve your abilities. UX Get practical experience and skills with key UX Deliverables and best practices
You will need to know how to link user and business requirements together.
You desire to increase your strategic thinking skills.
Learn how to buy.-For more information, please visit UX Help to break down silos within your company.

This course is probably not for you if…

You already have an excellent understanding of UX What types of deliverables UXers work with.
You are a regular creator and worker with UX Deliverables such as wireframes, user experiences and customer experience maps can be included in your day-To-Day role
You are looking for deep-Take a look at some of the software UX designers use, like Sketch.
You want to know more about UI and visual design.

You should have the following skills before you take this course

This course does not require any special skills.
It is however important to have a basic understanding about digital and how websites work.

About your instructor, Anna Dahlström

Anna is a Swedish citizen UX designer, speaker and coach who’s been based in London since 2006. She’s also the founder of UX school UX Fika and the author of the upcoming book Storytelling in Design by O’Reilly.

Over the last 17 years, she’s worked as an Experience Lead and freelance UX A wide range of companies, brands, and projects have required her to be a designer. She currently assists startups, individuals, companies, and corporations. UX Coaching, mentoring, in-house training and other related matters are all possible. UX Fika events.

In just 8 sessions, you’ll be able to…

Build a solid foundation UXUnderstand the role of this information in an organization and a process.
Demonstrate the importance of UX Find out how to buy the best products-For more information, please visit UX.
Find out what UX You can use this tool to determine when to apply it and how to adapt it for your specific project.

With your hands-on exercises alongside expert instruction and guidance, you’ll be well-Now you are ready to put your learnings into practice.

Learn the entire course curriculum

UX For Marketers

Lesson 1

UX basics, best practices, & trends

This lesson will give an overview of User Experience Design and how it fits in an organization. It also explains the relationship between marketing and CRO. This lesson will give a brief overview of User Experience Design. UX These best practices and trends will be covered as well as the basics of designing for multiple devices.

Lesson 2

How to: User research

The second lecture will be a deeper look at user research.

Lesson 3

How to: Customer experience maps

One of the most valuable tools for customer experience mapping is the Customer Experience Map. UX Tools for understanding and delineating all aspects of an experience, as well as for combining user and business requirements. This lecture will discuss customer experience maps. It will show how to use and create them.

Lesson 4

How to: User journeys

In the fourth lecture, we will be looking at how marketers can use user journeys to help optimize customer experience for new and existing products. After looking at some examples, this lecture will show you how to create them step-by-step and provide you with a template you can use as a guide.

Lesson 5

How to: information architecture & content strategy

This lecture will introduce you to Information Architecture and Content Strategy. It will also show you how to use other tools. UX Tools such as personas, user trips and experience maps can be used to define what content should go where and when.

Lesson 6

How to: Wireframe

The sixth lecture will concentrate on wireframing. This lecture will discuss low to high fidelity wireframes, prototyping connections and tips and best practices.

Lesson 7

How to: User testing

The second and final lecture is about user testing. This includes the different methods and when they should be used, as well as how to test for low numbers. It’ll also cover the importance of combining qualitative and quantitative data as well as how to utilize the results of user testing including how to prioritize what to do when it comes to improving the UX.

Lesson 8

Buying-For more information, please visit UX

Some closing remarks will be included in the last lecture. UX Before covering the various aspects of getting buy, marketers and CROs should be familiar with these topics.-For more information, please visit UX. How to convince clients and internal stakeholders, and how to prove the value of your work. UX Send it to your company.

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