Learn how to create and use personalization. This course is practical. for Website optimization experts who want to make website optimization more efficient and use intelligent targeting to improve ROI. Guy Yalif, a product management and personalization expert, will lead this interactive course.

ConversionXL (Guy Yalif) – Personalizing for Conversions

Learn how to create and use personalization

This course is practical. for Those who are experts in website optimization and wish to use intelligent targeting to increase ROI.

Register for this 8-Learn how to personalize classes

• From scratch, create a personalization plan
• Assess and choose the best tools and technologies for Your business
• To evangelize wins, analyze and frame the results
• You can use personalization with other technologies, such as account.-A/B testing and SEO are key to achieving outstanding results in business.

…and so much more.

Why personalization fails so often

If you’ve been in the marketing space for a while, you’ve heard the buzz of personalization everywhere.

“Drive one-to-one customer experiences.”

“The right message and timing are key to reaching the right customer.“

“Mass marketing is over. It’s all about targeting individuals with specific and tailored message.”

Great. These things sound great in theory. But in reality, they are not the ones responsible for executing personalization at scale. for Reporting the results

Personalization – whether you’re just starting with some basic rule-based logic or you’re running mass-scale predictive targeting – isn’t an easy thing to do. When done correctly, however, it can be very rewarding. it’s the highest ROI optimization activity you can perform.

Segment and target customers for Increased revenue and conversions

There Is a right way to do personalization.

Guy Yalif, a product manager and personalization expert will lead you through interactive lessons to help you analyze, segment and target your most profitable customers. for Increased revenue and conversions

Simply put: this online course will teach you practical ways to deliver more results with personalization. You’ll explore different types of personalization and choose the right one for Your business. You’ll learn how to integrate personalization with other optimization tactics like A/B testing. Finally, you’ll learn how to measure the results and present them to champion the cause in your company.

This is the right path for you if…

• You know the basics of website A/B Testing. You don’t have to be an expert in A/B testing.
• This course will be of great benefit to advanced A/B testers.
• You’ve tried A/B testing and thought “it didn’t work for me”
• You’re accountable for Your site visitors should be motivated to do a particular action. This can often indicate that you have growth, demand generation, or acquisition in your title.

This is probably not the right course. for you if…

• Your website isn’t important to your business
• You don’t like taking a quantitative approach towards growth
• Web optimization is something you haven’t considered before

You should have the following skills before you take this course

• A basic sense of setting up an A/B test, calling winners, and sequencing tests. These skills do not require you to be an expert, nor need to know all the details. These skills are a useful background for Learning personalization
• Understanding the basics of web optimization.
• This is a course for beginners to intermediate personalization.

Your instructor Guy Yalif

Guy Yalif (@gyalif), is the Cofounder and CEO at Intellimize, which pioneers predictive personalization to improve website conversion.

Guy was the Vice President of Global Marketing at BrightRoll. In this role, he oversaw corporate marketing, product and corporate communications as well as field enablement. Guy was also responsible for the development of BrightRoll’s global marketing strategy. for Building the BrightRoll brand, and fostering continued growth for The company.

Guy previously served as the Head of Global Product Marketing and Vertical Marketing for Twitter. He created the product marketing team and industry marketing teams. Guy worked seven years in product management at Yahoo before joining Twitter. He also managed marketing teams that served large and small advertisers in search, display and mobile.

Guy previously led product marketing and product management at Tradeweave, an online retailer marketplace. He also spent time at Microsoft, the Boston Consulting Group, and at Microsoft. Guy received his summa cumlaude degree from Princeton University in Mechanical and Aerospace Engineering and was a Stanford Graduate School of Business Arjay Miller Scholar.

In just 8 sessions , you’ll be able to…

• Understanding personalization from a deeper level is key. It includes how it fits into and enhances many parts of the customer’s lifecycle.
• Learn how to use personalization for Both B2B as well as B2C environments
• Account: Combine personalization with analytics to make it work-Based marketing and team/creative agency work
• Create a strategy, and then put in place the tools. This will enable personalization for Your business
• Avoid the common pitfalls marketers make when they start to use personalization
• Optimize more of your investments. That’s what it’s all about, right?

Learn the entire course curriculum

Personalizing for Conversion

Lesson 1

What is Personalization?

We’ll get started with an overview of mobile and desktop website personalization as an approach to driving better conversions. We’ll help you discern which one is right for As you face different situations, you can be flexible.

These topics are:

• What are the differences between different types of web optimization? A/B testing. Multivariate testing. Rules-Personalization based on prior experience. Predictive personalization.
• Which approach is the best for which situation?
• Here are some tools that you can use today for Each
• Personalization applied to different verticals:-commerce, financial services and lead generation.
• What kind and how much data do you need? for effective personalization?
• What are the best places for marketers to add value?

Lesson 2

Customer Segmentation & Deciding What to Optimize for

In this session, we’ll talk about different approaches to segmenting your customers and what that means for Personalization strategies

These topics are:

• Segmentation approaches
• What’s ideal and what’s practical?
• How does your personalization approach fit with the customer lifecycle?
• How can you decide what optimizations to make? for? What effect does your optimization goal have upon your work?

Lesson 3

How to Decide What to Personalize: Creative Approaches

How do we begin? Which experiences should we be focusing on? What experiences should we be focusing on once we have the data?

Creativity is vital for personalization. Foundational are the words, images, layouts, and layouts that transform both desktop and mobile web experiences. for personalization. How can we actually do this? What is the most important workflow?

These topics are:

• How to come up with variation ideas
• Personalization: Examples of common creative types
• Workflow for Creating personalized creative
• Both working in-house and with agencies
• Setting expectations and managing approvals

Lesson 4

A/B & MVT Testing to Enable Personalization

In this session, we’ll start By setting up an A/B test and a multivariate test, step-by-To drive higher conversions, we need to take the following steps. We’ll explore what kind of personalization is possible using these tools. We’ll then talk about where we, as marketers, can add the most value.

These topics are:

• An A/B test and hands-on view of driving conversions
• A/B Testing: The advantages and disadvantages
• Multivariate Testing (MVT): Advantages and Disadvantages
• What marketers and agencies can do to add value with A/B/MVT

Lesson 5

B2C Personalization

In this session, we’ll dive deeper into personalization approaches with a focus on driving consumer behavior. We’ll walk through example setups with rules-Predictive and based personalization.

These topics are:

• Personalization goals for B2C
• This is a hands-on view of driving conversions with rules-based personalization.
• The hands-on view of driving conversions through predictive personalization (PP).
• How RBP and PP can be used to add value by agencies and marketers

Lesson 6

B2B Personalization

In this session, we’ll dive deeper into personalization approaches with a focus on driving the behavior of business customers. We’ll address the unique challenges of B2B personalization, which often include low traffic volume and low conversion rates. We’ll walk through example setups with rules-Predictive and based personalization.

These topics are:

• B2B personalization goals, and key differences with B2C personalization
• This is a hands-on view of driving conversions with rules-based personalization.
• The hands-on view of driving conversions through predictive personalization (PP).
• Anonymous marketing and account-based marketing
• How agencies and marketers add value to RBP, PP and ABM

Lesson 7

Analyzing Results & Iterating

In this session, we’ll talk about the typical ways marketers demonstrate lift, progress, and insight. We want to make you, the marketer, a hero.

These topics are:

• Integration with Mixpanel and Google Analytics
• Incorporating with-House systems
• What is the appropriate granularity?
• What is the best time frame for analysis?
• How is personalization analysis different from A/B Testing analysis?
• What do takeaways mean when you’re continually personalizing?
• What should I be focusing on?
• Connect to paid media

Lesson 8

How to bring life into your business

In this last session, we will tie all of it together. This session will cover practical tips and tricks to help you implement personalization in the business. We’ll cover things to watch out for These are the most common pitfalls.

These topics are:

• How to get started for Early success
• Here are some common pitfalls to avoid
• It’s all possible

Continue reading: http://archive.is/AhQ2q

 Here’s what you’ll get in ConversionXL (Guy Yalif) – Personalizing for Conversions