ConversionXL (Michael Aagaard) – Landing Page Optimization

In this course, you’ll learn solid processes for analyzing your landing pages, conducting appropriate research and applying the right optimization tactics. We’ll get into user psychology, some neuroscience, copy, design, information hierarchy and not least, qualitative…

ConversionXL (Michael Aagaard) – Landing Page Optimization

You can increase conversion rates on every landing page that you create

Learn how to analyze landing pages and apply optimization techniques. You can dramatically reduce your acquisition costs and increase your leads.

What do you do when the landing page simply doesn’t perform?

The quick answer is “Start optimizing!” That raises some difficult questions. What is the problem? Do I need to start testing immediately? Do you need to do some research before you start testing? Do you know what type of research is required?

In this course, you’ll learn solid processes for analyzing your landing pages, conducting appropriate research and applying the right optimization tactics. We’ll get into user psychology, some neuroscience, copy, design, information hierarchy and not least, qualitative and qualitative conversion research.

You can learn all this in just 8 sessions

• How to analyze landing pages and create an optimization strategy
• You will receive a toolbox of useful research methods and optimization techniques including GA reports, auditing processes, and more
• Deepen your understanding of the core principles of neuroscience and psychology
• Learn how to conduct critical conversion research (both quantitative and qualitative).
• Enhance your design and copywriting skills

What do you do when the landing page simply doesn’t perform?

The quick answer is “Start optimizing!” That raises some difficult questions. What is the problem? Do I need to start testing immediately? Do you need to do some research before you start testing? Do you know what type of research is required?

In this course, you’ll learn solid processes for analyzing your landing pages, conducting appropriate research and applying the right optimization tactics. We’ll get into user psychology, some neuroscience, copy, design, information hierarchy and not least, qualitative and qualitative conversion research.

In 8 sessions, you can achieve this.

• How to analyze landing pages and create an optimization strategy
• You will receive a toolbox of useful research methods and optimization techniques including GA reports, auditing processes, and more
• Deepen your understanding of the core principles of neuroscience and psychology
• Learn how to conduct critical conversion research (both quantitative and qualitative).
• Enhance your design and copywriting skills

Learn the entire course curriculum

Landing Page optimization

Lesson 1

Understanding the landing page experience

Your landing pages are just one part of a larger puzzle. The creation of a great and efficient landing page experience goes beyond what happens on the page. In this kickoff session, we’ll dive into the complexities and multiple aspects that influence the final user experience.

Lesson 2

Neuroscience and psychology fundamentals

Two key aspects to creating a great landing page experience are understanding how the brain works and how people make decisions. In this lesson, we’ll look at fundamentals principles and how you can leverage these in your optimization efforts.

Lesson 3

Information hierarchy and wireframing

A rational and well-organized mind.-A structured information hierarchy is at the heart of any high-quality website.-Converting landing page. You can visualize, structure, and critique your ideas early in life by creating wireframes. This facilitates collaboration.

Lesson 4

Quantitative research

LPO requires the collection of quantitative data. This information gives you a clear picture of where users are failing and what they are doing. This insight also provides valuable information about your target audience and how they interact on your landing pages.

Lesson 5

Qualitative research

How quantitative research can help answer your questions “where”, “what” And “who”Qualitative research can help you find the right answer “why” questions. This is the crucial insight you cannot get through analytics, and it is essential to the entire optimization process.

Lesson 6

Landing Page Copywriting and design

A crash-A course in copywriting, design. We’ll cover the most important aspects of copy and design and look at how the two support each other in the conversion experience.

Lesson 7

It all comes together: How to audit landing page optimization strategies and create them

This session is all about putting everything you’ve learned in the course together into a solid practical process: from audit to optimization strategy.

Lesson 8

Interactive Q&A session

The course will cover a lot of ground, and we will have done many exercises. You will have the chance to ask questions, see some of our work, and fill in any gaps.

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