ConversionXL (Ramli John) – Demand Generation

Teacher

ConversionXL (Ramli John) – Demand Generation

ConversionXL (Ramli John) - Demand Generation

Make a demand-generation engine and you will win Sales increase by 10x

This course will teach you how to create a repeatable, predictable and scalable lead generation system for your company.

Build a demand generation engine to increase sales for your company and win 10x more with half the effort

If you’ve ever wondered how HubSpot, KissMetrics, or even Salesforce are such powerhouses when it comes to sales in their industry, it’s because their marketing team has built a demand generation engine.

Ramli John is a marketing expert who will walk you through how to create a strong demand generation pipeline. This will help your business last many years.

Introduction video (5 min).

In today’s information-In a rich world, buyers have greater access to information and choices than ever. By the time you connect with them, they’re often well informed on you and your competition.

With a demand generation program, you can create interest in your company’s products or services and stand out from the competition. This 8-The class course will give you practical strategies and techniques to create and deliver the best.-In-class demand generation program. This course is designed specifically for B2B business. It will teach you how to convert leads into long-term clients.-Customer for life. Learn how to:

Establish goals and KPIs for your business that are in line with sales and marketing.
Make content that attracts your target audience
Use keywords, social media, landing pages and keywords to convert prospects in leads
To convert leads into customers, set the right stage for the purchase process.
Monitor your customer’s experience after the sale and measure your program’s performance.

By the end of the course, you’ll have the tools and action plan needed to keep optimizing your lead generation strategy and expanding your customer reach.

In just 8 sessions, you’ll be able to

You can create a demand generation strategy that will allow your company to generate qualified leads over many years.
Use keywords, landing pages, and social media to get your target audience to grant you access to their inboxes and eventually their wallets.
Avoid the most frustrating bottlenecks when it is time to implement a demand generation plan that aligns sales with marketing

This course is right for you if…

You offer a product/service that requires you generate new leads monthly.-commerce products, etc.
You want to attract more qualified leads for you company. “warm them up” so they’re ready to buy your product or service
You recognize the importance of aligning sales and marketing revenue goals with your vision

This course is probably not for you if…

There are enough leads in your pipeline for your sales team this quarter to reach your revenue goals
You’re satisfied with the number of leads you’re getting each month using the demand generation tactics you’re using right now
You aren’t curious or willing to take the risk to try new demand generation tactics

You should have the following skills before you take this course

While the course can be completed by anyone, it helps to have:

Base-Digital marketing: A basic understanding
Have you worked in or are currently employed in a lead-generating business in sales and marketing?
An introduction to inbound marketing

Ramli John is your instructor

Ramli is a digital market consultant with more than 10 years of experience in various marketing areas.-A variety of environments available starting in-Multi, house, agency, freelancer-B2B and side-by market. He has spent the past five years helping VCs.-Funded B2B companies in San Francisco and New York to increase leads and sell more online.

One thing he’s proud of is putting together a webinar series for a marketing automation software company that generated $4.8M in the sales pipeline of new qualified leads. Ramli also managed a demand generation campaign for another company that saw a 210% increase in their email list, from 1,293 up to 4,017 within a few months.

Ramli can be found riding a motorcycle along winding roads or rock climbing at his local gym, when he is not working to generate more leads for clients.

The complete course curriculum

Demand generation

Lesson 1

The foundation for demand generation

There’s a saying that wise builders build on a firm foundation. Those who build a house on shaky grounds risk losing everything they’ve worked for. In this class, you’ll learn the foundation behind a demand generation engine.

Lesson 2

Marketing, sales alignment and enablement

If you want truly build a demand generation engine and see a great ROI on your marketing and sales budget in today’s market, then sales and marketing have to be perfectly aligned or you’re going to lose potential customers. The trouble is, marketing and sales don’t often get along very well. In this class, you’ll learn how to align and enable your marketing and sales goals.

Lesson 3

How to enter the mind of the ideal buyer

Leads are not all created equal. Understanding who your company’s qualified leads really are is the first step in building a demand generation engine.

Lesson 4

The law of attraction: Crafting the right content to attract leads to your company

Every demand generation engine is built around content. In this class, you’ll learn how to create remarkable content that will attract your target audience to your business. Video content will be given special attention due to recent updates on social platforms and search engines that have placed priority to video content over all other types.

Lesson 5

Attraction to Demand – Turning eyeballs into leads

Are you looking for the secrets to creating a successful optometry practice?-in landing page? To generate more leads, landing page creation is essential. That’s where most marketers stop. In this class, you’ll learn the importance of building landing page funnels.

Lesson 6

Fuel for your demand gen engine: content promotion

Whether it’s Facebook, LinkedIn, Twitter, sponsored blog post, this class will give you the foundations to promoting and amplifying your content for lead acquisition

Lesson 7

Outbound marketing helps you target the perfect lead

Many marketers now believe that inbound marketing is dead, due to the growth of inbound. However, the truth is that effective and relevant outbound marketing can still be used if done right. In this class, we’re going to take a look at how to generate leads using outbound marketing techniques that provide a positive ROI without being spammy.

Lesson 8

Nurturing your leads with email and Facebook Messenger bot workflows

According to Forrester, B2B marketers who adopt marketing automation have an average 10% increase in sales pipeline contribution. Email workflows and conversational marketing can help you to not only convert leads into customers — they can also help you delight your existing customers and encourage activity like greater product adoption, upsells, evangelism, and additional purchases.

Lesson 9

Hours of Operation

Ramli answers questions, and discusses various aspects of course material in this optional class.

Not required to view this session to unlock the certificate exam.

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