You can go from nothing to effective when using Google Analytics. Get started Google Analytics In no time, data can be used to improve product, strategy, and marketing decisions. This course will teach you how to measure what matters and answer specific business questions. Google Analytics.

ConversionXL (Yehoshua Coren & Chris Mercer) – Google Analytics for Beginners

Use your computer to increase effectiveness. Google Analytics

Use it immediately Google Analytics Data to help improve product, marketing and strategy decisions in no time.

Be a savvy shopper Google Analytics User in less than 24 hours

Without the right data – and the ability to understand it – you’re blind when you don’t have to be. Google Analytics is the world’s most popular digital analytics tool for It is important to have a reason. This allows you to concentrate on the right stuff, and use marketing resources more efficiently.

This course will teach you how to measure what matters and how to answer specific business questions. Google Analytics.

Learn more by enrolling in this training course

• The basics of Google Analytics. You can navigate the interface confidently.
• Who your visitors are and where they’re coming from, so you can focus on getting more of them
• This information will help you determine what actions your visitors take on your site, and the results. This information can help you optimize the site for Conversion rates that are higher
• How to analyse data and use it to make business decisions.

Data can be started immediately-driven marketing – even if you’re just getting started

CXL Institute presents this online training course that is led by an internationally acclaimed analytics and tag management expert. Chris Mercer.

Throughout the course, you’ll

• Learn how to navigate the most critical reports Google Analytics Gives you.
• Think like an analyst. How can you approach problems and get answers to business questions? This is the core of analytics.
• Use Google Analytics To find conversion opportunities, analyze marketing campaigns and learn more about user behaviour.
• You will feel more confident providing quantitative solutions and answers to your business questions.

This is the right path for you if…

• Analytics reports make you feel overwhelmed.
• You know you should learn more about data analytics, but haven’t explored the topic much
• You’re a marketer whose job could benefit from an increased ability to analyze data
• The inner workings are unknown to you. Google Analytics and you’re tired of missing out

This course is not recommended. for you if…

• You’re an experienced analyst
• You’ve taken any other CXL Institute Google Analytics Courses
• GA data is easy for you to answer business questions

What skills are required?

How long should I be working in analytics for?

• If you’re currently a professional analyst, you might be overqualified.
• If you have a website but don’t think you’re getting accurate insights from GA, take this course.
• If you’re in any role of marketing (content, customer success, UX, social, branding), you can benefit from learning Google Analytics.
• This is for beginners.-The instructor will be able to teach you the basics at any level. You don’t necessarily need any skills coming into the class, just a willingness to learn.

What makes a student more qualified than others? for What is this course?

• Is it possible to answer a boss’s question about the site’s performance? Google Analytics And tell her?
• If analytics is a core part of your job role, you’re probably overqualified.
• Even if you use Google Analytics If you have only used the tool once in a while but have not been trained in it, this class might help you to learn the basics.

What you’ll walk away with afterwards

• You can answer specific business questions by using Google Analytics
• Trust that your data is correct and not altered by bots, spam, or other data tracking problems due to technical implementations
• Knowing the inner workings is key to understanding your body. Google Analytics Basically, what do dimensions, metrics, segments and filters mean?
• Confidence in communicating analytics insights to clients and stakeholders
• How to use Google Analytics Data to help improve product, marketing and strategy decisions

Why? Chris Mercer?

Mercer (as he’s known) is the co-Since 2005, he has been helping marketers, agencies, and teams to implement and unlock their potential through Seriously Simple Marketing. Google Analytics Since 2013.

He has spoken at conferences around the globe, including Traffic & Conversion, Digital Elite Camp, Performance Marketing Summit and Conversion Conference.

Learn the entire course curriculum

Google Analytics for Beginners

Lesson 1

How to get started Google Analytics

This class will familiarize you with the most used analytics tool. You’ll learn what it’s forWhat it can do and how to set it up properly Google Analytics accounts. Finally, you’ll learn the vernacular of Google Analytics – What the data in the reports really mean.

The following topics are covered:

• Setting up accounts and properties.
• Dimensions vs. METRICS
• Hit-Level, Session-User, level-level data
• Integration with Adwords, Data Studio and other Google Products

Lesson 2

Who are my visitors

Let’s take a deep dive on a critical question: “who are my visitors?”

What are their living arrangements? Which demographics are they? What devices are they using? This information will help you to segment your traffic, optimize your site, and improve your marketing campaigns. for Your visitors.

The following topics are covered:

• Audience reports
• Demographics
• Device and browser reports

Lesson 3

From where are my visitors?

This session will answer the following question: “where are my visitors coming from?” It’s important to analyze this data to find out which marketing campaigns are successful, and which ones aren’t. You’ll learn how to track campaigns past what GA tracks out-Of-The-Use box to find out more about specific acquisition campaigns.

The following topics are covered:

• UTM campaign tagging
• Acquisition reports
• Answering business questions regarding marketing.

Lesson 4

What are the results of my visitors’ actions?

These are the questions that this session will answer: “what actions are my visitors taking?” “what are the results of my visitors’ actions?”

We will go through the Behavior and Conversions reports, and then show you basic goal tracking and event tracking. We’ll also go through ecommerce specific reports

The following topics are covered:

• Reports on Behavior and Conversion
• Tracking of events and goals
• Basic ecommerce reports, and analysis of behavioral data.

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