Edx – Omnichannel Strategy and Management

This course is part of the Retail Management Learn from successful retailers who have successfully navigated this change to earn a Professional Certificate. This course will teach you how to attract omnichannel customers and what fulfillment options they expect.

Edx – Omnichannel Strategy and Management

Omnichannel shopping is the norm for retail customers. They expect seamless interaction with retailers at all stages of their purchasing journey. They prefer to order online and They can pick it up on the way to work an hour later, or they can return an online order at the store. For many years, we have studied how traditional retailers can be transformed into omnichannel retailers. This is not an easy transition. and requires a fundamental change in the retailer’s processes, systems and strategy. This transformation is not about small adjustments but a complete redesign of the retailer’s business model.

This course is part of the Retail Management You will be able to learn from successful retailers who have successfully navigated this change through the Professional Certificate program. Learn how to attract customers via omnichannel channels, the fulfillment options available, and how retailers can use their online customers. and Brick and mortar presence, and What retailers need to support an integrated omnichannel strategy. By the end of the course, you won’t be thinking about separated retail channels but one integrated retailer that is aligned to best serve today customer’s needs.

Based on our experience in Omnichannel Retail, we have created this course. The course will be useful for all levels of retailers, from owners to managers. and Business majors can become retail specialists.

What you’ll find