“This course is available and delivery within one day!” Frameworks, templates and wireframes are useful tools to help you plan what to put on each page and how to do it.
Learn To Write Website Copy That Converts
Content Camp Website Copy
Although the Live Workshop may be over, That It means that you can order everything online. Write Your Copy You decide!
Learn To Write Website Copy That Converts
You’re here whether you need to create copy for your first website or update existing website copy to reflect your vision. Or rewrite your website copy in preparation for a redesign or rebrand.
A website is essential for any business or brand. And if you need a website, you need website copy — the words and text that fill each page and persuade a visitor to hire you, buy from you, learn from you, or subscribe to your email list.
Yes, you could hire a copywriter to write your website copy but maybe…
- You tried hiring a copywriter and it didn’t work out so well. The copy you received was not what you expected.
- You reached out to a few copywriters but their intake forms were intense and you didn’t have answers to all of their questions.
- You don’t have unlimited funds and copywriters are EXPENSIVE! You’d rather spend your hard-earned money on design and marketing.
You decided to do it all yourself. Your business is your expertise. And, you’re one smart cookie. So planning, outlining, and writing your own website copy couldn’t be that hard, right?
Wrong. OMG. This is so ridiculous.
I-started-this-six-months-ago-and-I’m-still-not-done wrong…
I get it. Writing website copy seems simple, and dare I say easy… until you actually sit down and start doing it!
It’s freaking hard to write about yourself and your own business!
Since you’re here, I’m guessing you can relate and one of these examples describes you perfectly:
- I’m overwhelmed and struggling to get my website copy done. It’s holding me back and negatively affecting my business.
- I’ve started writing my website copy and even have a draft done but it doesn’t feel quite right and I don’t know why.
- I avoid working on my website copy because it feels really complicated and I’m not sure what to say or where to start.
- I want to write my own website copy and I’m confident I could do a great job — but I need some help and guidance.
- My web designer stated that they needed my final website copy to be completed before they would start building my website. How do I do that?!
I know your pain. And so do a lot of other business owners. Writing copy for a living is a challenge. I find it a million times harder to write copy for my website than for my clients.
But, I discovered a secret that changed everything.
Professional copywriters don’t start with a blank canvas and no direction. They create amazing, conversion-focused copy from scratch.
Experienced copywriters know that the secret to writing head-turning copy that converts is working with proven frameworks, templates, and prompts — and over the years, I’ve collected, tweaked, created, and refined my own collection of copywriting tools, frameworks, and resources that make writing website copy easier and faster.
That’s exactly what I’m sharing at Content Camp: Website Copy!
—————
Get Your Website Copy Do it at Content Camp
We will cover each page step by step, starting with your Home and About pages and ending with your Services and Contact pages. Then we’ll move on to your testimonials or calls to action.
You can get a ticket for Content Camp Website Copy (or the bundle of all three Content Camp events) and join me for three days of workshops, you’ll get the what, the why, the who, the where, the when, and the how.
You’ll also get:
- Frameworks, templates, wireframes and instructions So you can know what to write on each page, how to say it best, and what order it should be said.
- Feedback that is direct, specific, and actionable Get expert advice on website copy drafts, so you can be confident in your message and direction.
- A comprehensive workbook It covers every aspect Content Camp. Website Copy This is something you can refer back to again and again.
What’s even better is that because the event is workshop-style, you’ll be working on your website copy and making meaningful progress in every session — and you’ll have guidance, help, and support every step of the way!
- TRUTH: Many attendees leave with their copy ready to be proofread. Others have solid drafts of the pages at the top. It’s possible!
It’s pretty incredible to see someone who has been agonizing over their website copy for months, show up, focus, and not only get it done in three days but also feel excited and proud of the quality of copy they produced!
I want to help you feel the joy and relief.
—————
Take the initiative Website Making Copywriting easier by preparing for success
Five short preparation exercises will help you prepare to fully participate in Content Camp. Website Copy You will be set up for success without overwhelming.
To get your website copy done in three days, we’ll hit the ground running on the first day of Content Camp: Website Copy Write copy for your offer pages and services pages.
It’s serious work because the success of your business is serious stuff.
- I won’t lie, tell you it’s going to be easy, and sugarcoat things to trick you into signing up. If writing your website copy was easy, you’d already have it done.
- I will help you prepare for Content Camp so you’re ready to go on day one, with five mini pre-event prep exercises — each with a step-by-step workbook.
Five Mini Prep Exercises To Get set for success:
- Understand Your Audience:
You can’t write copy that captures attention and helps people identify as a perfect fit if you don’t know who you’re speaking to or what they care about. This exercise will show you how to get audience insights and help you create copy that converts. - Take a look at your testimonials:
This exercise shows you how to get testimonials that sell your offers, what to do if you don’t have clients or customers yet, and how to use customer feedback to create sales statements ideal clients and customers can relate to. - Reassess Your Brand Assets:
Your brand likely has marketing materials, profiles, or copy already created. This exercise walks you through the process of assessing the copy you already have so you don’t have to start from scratch if you don’t need to. - Define your identity Website Strategy:
Every website contains three core sections. Each has a different purpose. This exercise will guide you through the process to not only define your website goals, desired outcomes, but also plan your website strategy. - Get in the Right Frame of Mind:
Writing effective website copy is all about mindset. This brainstorming exercise will help you rev up your creativity and start thinking about the pages you’ll write at Content Camp and the details you want to communicate.
—————
What’s in Content Camp: Website Copy
You can plan, write, publish, and revise your website copy with complete confidence that it will convert visitors into customers, clients, or subscribers.
9 Interactive Workshops
Live Workshops And Q&A To Get you Unstuck and On Your Way
Each day of Content Camp Website Copy features interactive workshops with page-specific copywriting training, frameworks, wireframes, and instructions, as well as hot seats, and Q&A opportunities to get help with your website copy.
A Comprehensive Workbook
Everything You Need To Get Active Write Compelling Copy One Place
The comprehensive workbook contains instructions, guidelines, templates, prompts and worksheets that will help you plan, outline and write your website copy, whether you are working on the computer, or using paper and pencils.
Daily “Get It Done” Time
Solo work time between Afternoon Sessions To Concentrate on Write Without distractions
Each day includes a Get It Done Block so you can continue working on and writing the website copy started during the workshops, without distractions and the FOMO that comes with muting all the great Q&As in the live workshop.
Copy Review and Feedback
Submit Your Draft Website Copy Review by Content Camp Experts
Submit your in-progress/drafted content to each Get It Done Block for feedback. You will get immediate actionable feedback that can help clarify your messaging and improve your flow.
Replays and Recordings
Access for Life To All Materials and Lifetime Participation Rights
All workshops and live copy reviews are recorded. Registration includes lifetime access and all workshop materials. You can also attend future Content Camps. Website Copy Live workshops available for free
Five Mini Prep Exercises
Get Some Assistance To Make sure you’re prepared To Write Your Copy
You can simplify the website copywriting process, gain clarity about your business model, audience messaging, and desired outcomes BEFORE you begin writing your website copy. This will allow you to avoid overwhelm and position yourself for success.
Pathfinder SEO also offers a bonus training!
Learn How to do keyword research for the most important pages on your website.
SEO plays an important role in your website’s success. SEO strategies should include keyword research. You can use the keywords in your website copy, sales pages, landing pages, blog posts, podcast episodes, and other areas. Your brand messaging and content marketing are also affected by keyword research.
That’s why my friends at Pathfinder SEO have partnered with Content Camp to provide three unique, SEO-focused keyword research trainings — one for each Content Camp event.
- The Brand Messaging Content Camp SEO training guides you through the process for conducting keyword research for your core brand.
- The Content Camp Website Copy SEO training covers keyword research and how to use it for specific web pages.
- The Content Camp Content Marketing SEO training covers the process of keyword research and how it relates to specific content pieces and campaigns.
—————
✨Meet Your Workshop Leaders✨
Learn more about the experts you will be working with and learning from during Content Camp.
Jennifer Bourn, Designer and Content Strategist. Business Mentor
Jennifer Bourn has 23 years of experience in graphic design, web designing, and copywriting. She helps small businesses create brands, content, and grow online platforms. Jennifer Bourn is a well-known expert in simplifying complex issues. Her knowledge has been translated into webinars, workshops and business training programs that will help freelancers to build profitable, sustainable businesses that allow them to live the life they dream.
Chris Lema, Vice President at Nexcess
Chris Lema is a master at telling stories on stage, in blogs, and online. He knows the right words to get people to do what he says. It’s a skill he’s refined over the last thirty years, and one he’s been sharing for the last ten years. Unlike gifted copywriters who can’t explain what they’re doing, Chris has helped countless entrepreneurs with their website copy, speeches, and landing pages. As a VP at Nexcess, he’s often found at conferences, on stage, continually refining the communications strategies he’ll share with you.
Kelly Azevedo, founder of She’s Got Systems
Kelly Azevedo is the founder of She’s Got Systems. She is an expert in online business strategy, systems expertise, and implementation. Kelly has worked for successful online businesses over the past ten years to develop powerful backend systems that provide long-lasting results. To help entrepreneurs build more freedom and stronger businesses, she teaches systems for marketing, hiring and team management as well as the customer journey.
—————
“NOTE: The content above has been rewritten by our library.”
“To read more original content please visit here. Powered by Jennifer Bourn.”
Course Features
- Lectures 0
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 154
- Assessments Yes