Jeff Sauer – Project Apollo Accelerator Program Recordings For Agencies And Consultants

Defining Your Moonshot (Weeks 1-2)

Before you can put together the pieces of your business growth pipeline, you have to be clear about what you want your company to do. It is true that success is not a straight line. You will still need a map to guide you.
This module contains Project Apollo, you’ll develop your 5-Year-plan. You’ll identify how many clients you need to bring in, as well as the revenue and profit margins you need to hit your 1, 2, 3, 4 and 5-Income targets for the year. You’ll also map out how many employees, contractors, or support staff, and additional resources you’ll need to achieve your goals.
Then, Jeff, and Project Apollo Your growth plan will be reviewed by our team. We’ll evaluate it, scrutinize it, and make sure your projections make sense.
By the end of this module, you’ll have a model that you can use to guide every significant financial decision you need to make about your business over the next 5-years. This roadmap will show what’s going to bring you closer to your goals. And It will stop you from lusting for shiny objects that will lead you further from your Moonshot target.

Mission Objectives

What are your service offerings? (Weeks 3-4) 

How to define your identity “best” Your Moonshot goal can only be achieved if you offer services. The sooner you get started, the better.-The more you can offer profitable services and increase demand, the quicker you’ll grow.
But it’s not always obvious which service offering will give your business the best chance to thrive. Sometimes the services you already view as your best are what you use. “complementary” You offer them as a service to clients, but not goods. “keep asking for them.”
In this module, you’ll put your service offerings through our three-Pronged test. Next, you’ll learn how to use your customer data to hone in on your best offers. Finally, you’ll work through a keep, kill, combine exercise to determine which services have the best chance to take you where you want to go.

Mission Objectives

Your Unique Selling Proposition & Elevator Pitch (Weeks 5-6)

Businesses often create marketing materials, paid media or other promotional material. “dial for dollars” It is easy to forget what makes customers want them to buy from you. Maybe you’ve worked for one of these businesses.
Maybe that’s your business today.Trust me, I’ve been there!).
Selling high-ticket items (services), however, without a strong Unique Selling Proposition (USP), is difficult! Super hard. Selling is much easier when you have a clear USP.
It’s easy to see the answer if you think about it. “What do you do?” In a way that will make your potential customer smile “I want that!,” How much simpler would it be to sell? It would be a lot easier.
In this module, you’ll develop the perfect USP for your services.

Mission Objectives

Your Target Customer Archetype (Weeks 7-8)

It is crucial to understand the industry, size, culture, budget, and pain points of the ideal client companies before you market to them.
Targeting is easier when you know the details of the people in the companies you want to target. It’s the cherry on top: knowing the job titles, behaviors, needs, and networks of the people you want to target is key.
Once you’ve defined these characteristics, relationship building becomes a more achievable process. Outreach, inbound marketing and paid advertising can help you reach your ideal customers.
This module will teach you how to identify the right person to approach and how to communicate with them.-This is-Keeping their minds open as they make the final decision-Making the process. So you can close more sales.
In this module, you’ll identify your Target Customer Archetype , and put together a list of prospects that fit your customer avatar. You’ll also develop a plan of action for establishing relationships with these target customers.

Mission Objectives

Epic, Cornerstone Content (Weeks 9)-10)

How can you get more customers for your business? Show them you’ve got the goods!
This is achieved by creating compelling, key content that positions your company as a trusted authority within your area of expertise – based upon your USP and service offerings. This section is all about showing your customers why you’re the best solution to their problems.
You can see the good and the bad in your epic solutions by removing the curtain.-It-yourself’ers (DIYers) from those who can afford to work with you.
Your business’s content strategy is a way to increase your market position, show your expertise, and make your business more appealing to potential clients.
Share what you do best with the world and you’ll start to fill your inbox with new leads.
You can go even further. Your incredible content can be used to get mentions in industry magazines, invitations for speaking gigs, or leverage paid promotion strategies that will exponentially expand your audience.

Mission Objectives

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Rocket Engine: Referrals And Organic Demand (Weeks 11).-12)

Once you have your epic content developed, it’s time to put yourself out there. Instead of trying to boil it (i.e. Spend your energy and time going after each person and their second-Our cousin, we’ll show you how to play “small ball” Your efforts will be appreciated.
The truth is, you can drive all the traffic you want to service offerings but if you are missing the mark with the messaging, it won’t matter. That’s why we recommend playing a few “home games” Before you go after the masses, be sure to have your solution.
Share your content solution with your existing audience. Show them all about the solution you’ve mastered.
Tell everyone. It’s a great idea! It should be your status update and profile picture. You’re epic and you know it.
Let the DIY’ers try to replicate your expertise on their own. Make it easy to find white glove solution seekers.
Get feedback from the marketplace about your solution. Use it to improve your content and value proposition and to increase confidence in your ability and capability to deliver the goods.

Mission Objectives

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Rocket Engine: Marketing Your Niche Service (Weeks13)-14)

What if I told you that at this point you’d be on the path to comfortably saying:
“I know my best solution, I know my target customer, and I have battle-tested USP. I am developing an epic solution that will position me as the leader in my field and it has been vetted by my target customers. Get me in front of the biggest audience possible.”
This should make you feel optimistic about your future.
Well, it’s time to light the match.
You have all the pieces of a winning combination for your business development rocket ship, and you’re ready to ignite the engines.
In this module, you’ll put together a paid advertising plan for your business, set up a campaign to match your target budget, and add tracking pixels to track of your audiences.

Mission Objectives

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Rocket Engine: Partnerships, Outreach, And Automation (Weeks 15-16)

What is the most important piece of content you created in section 5? Now you have a captive audience waiting for your announcement. They just don’t know it yet.
Drawing from your Target Customer Archetype, it’s time to share your epic solution on the only network dedicated to professionals, LinkedIn.
This module will focus on the 80/20 of LinkedIn Outreach. It will help you get your message across to your target audience in just a few minutes each day.
Show the model for generating lead. Find out if you can train staff members or assistants to do your outreach. Be bold, be specific, and you can start to field sales calls.
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Capturing inquiries, Qualifying leads, appointment setting And Phone Screening (Weeks 17-18)

You’re ready to pique their interest with your epic solution, but are you prepared to handle the influx of inquiries once you’ve poured Gasoline Rocket fuel to light the match? 

Is your website ready for leads? What are your expectations regarding the speed of your business’ response? How do you handle phone calls from potential customers? How can you tell if a lead qualifies? How can you distinguish the serious prospects and the tire-kickers?

To ensure that your leads are not lost, you need a process as well as a policy. What are the questions you should ask? How can you spot red flags in the early stages of the process? When should you pitch services?

This module will help you create a vetting procedure for leads you generate.  You’ll use our proven Data Driven blueprint to filter out the prospects who aren’t worth time, so you that don’t waste your efforts on low value sales calls.

Mission Objectives

Project Discovery And Feasibility (Weeks 9)-20)

You would not ask someone you have just met online to marry your without getting to know them. It’s unlikely!

This is true for prospective clients as well. Before you sign a legally binding agreement for services, it is important to get acquainted with potential clients.

Do you want to spend some time figuring out if your business can move the needle and meet their expectations?

You want to understand what you’ll be getting into and make sure all the numbers check out, right?Exactly. That’s why you’ll need to have a discovery process to make sure your project will run smoothly after the contract is signed. We’ll show you which questions to ask, when to ask them, and how to gain trust before the contract is signed.

Mission Objectives

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Pitching And Closing deals (Weeks 21)-22)

If you’ve done your homework to this point and taken action, pitching your services is more of a formality than a crapshoot. You want to be able to work with the prospect. don’t screw this up.
Of course, you won’t screw things up if you stick to the script, which you will develop with direction from the Project Apollo team. We’ve seen it all in pitches and we’ve developed a process you can use to close more lucrative deals.
Using our PENCO method, you’ll define the exact steps to PGet in touch with us to discuss your services. ETransfer fees NSend, negotiate and agree CYour prospects will be attracted to you
Plus, we’ll show how to schedule and structure your follow-When prospective clients are on the radio silent, you can still send messages.

Mission Objectives

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Forecasting Revenue And Resources (Weeks 23-24)

We are done with the Project Apollo Accelerator Program in the same way as we did when we first started: projecting the effect of your moonshot goals upon your business.
But this time it’s different. Instead of making educated guesses about performance, we bring these numbers down to earth and focus on your actual results.
How will your business look when you take your business development rocket ship to the moon? We’ll walk you through the changes ahead for your business and how to navigate your upcoming success.

Mission Objectives