“This course is available and delivery within a few hours!”You’ll learn how to test a staging website to make sure all SEO requirements are in place before the website goes live.
Kristina Azarenko – SEO Website Migrations Made Easy (Advanced)
Become Confident in Supporting
Website Migrations as an SEO
So that when the next migration project comes, you say: “I’m READY!”
It’s time to become a PRO in website migrations and upgrade your SEO career
If you work full-time
You will become a valuable asset to any company
You will be promoted to senior SEO
You will get a pay raise
You will increase your marketability as an SEO
If you freelance/ consult
You will get more freelance opportunities
You can add website migrations support as a new service to your business and increase your income
You’ll be able to sell migrations to potential clients and easily WIN their business!
If you work full-time
You will become a valuable asset to any company
You will be promoted to senior SEO
You will get a pay raise
You will increase your marketability as an SEO
If you freelance/ consult
You will get more freelance opportunities
You can add website migrations support as a new service to your business and increase your income
You’ll be able to sell migrations to potential clients and easily WIN their business!
Boost your SEO skillset
- Be confident and prepared the next time a website migration request comes in (and it will)
- Understand what exactly you need to focus on during each stage of migration (even if you’re included later in the process)
- Get tips on collaboration with other teams during the migration so that it goes smoothly
- Identify potential risks before migrating and understand how to mitigate them
- Create better workflows for you and your team
Module 1: Setting you up for success
Instant access • 3 videos
Included in packages: Essentials • Advanced
Included in packages: Essentials • Advanced
Your results after this module:
This module will set you up for a great start. You’ll understand how this course works and how to get the most out of it. You’ll get clear on all 5 migration stages and your SEO goals on each of them. The best thing? You’ll also have access to an extended checklist outlining your every step during the migration.
Module 2: Website Migration: Uncovering the Must-Know Aspects
Instant access • 5 videos
Included in packages: Essentials • Advanced
Included in packages: Essentials • Advanced
Your results after this module:
You’ll learn what migration types exist and how to effectively identify them so that you know exactly what you need to do. You’ll also get a 3-step framework to break down multiple migrations to help you approach them correctly and minimize risks. You’ll understand common website migration issues and how to avoid them (this is a huge help for all your projects!). Plus, you’ll know exactly what to do if you’re included in the migration process in later stages.
Module 3: Stage 1: Building an SEO strategy for the migration
Instant access • 4 videos
Included in packages: Essentials • Advanced
Included in packages: Essentials • Advanced
Your results after this module:
You’ll understand how to properly prepare for the website migration and what key information you need to acquire before you start. You’ll know how to tackle the hardest part of any migration project – cross-team communication. You’ll also learn about the types of risks and how to mitigate them. All this will help you set up the project for success. In the end, you’ll create a website migration plan with clear actions and timelines.
Module 4: Stage 2: Preparing for the migration
Instant access • 8 videos
Included in packages: Essentials • Advanced
Included in packages: Essentials • Advanced
Your results after this module:
You’ll understand why and how to collect benchmarks before the migration starts. You’ll learn how to create and provide clear requirements to developers so that they listen to you. You’ll also be able to create a comprehensive redirection map using multiple sources and identify the issues you want to fix during the website migration. In the end, you’ll prepare SEO requirements for the migration that will help the migration go smoothly.
Module 5: Domain Migration Specifics
Instant access • 2 videos
Included in packages: Essentials • Advanced
Included in packages: Essentials • Advanced
Your results after this module:
You’ll understand the specifics of a domain/subdomain migration so that you know how to approach it confidently.
Module 6: URLs Migration Specifics
Instant access • 1 video
Included in packages: Essentials • Advanced
Included in packages: Essentials • Advanced
Your results after this module:
You’ll get a clear picture of how to help with URL migration so that the project goes smoothly and no traffic is lost in the end.
Module 7: CMS Migration Specifics
Coming in March • 3 videos
Included in packages: Essentials • Advanced
Included in packages: Essentials • Advanced
Your results after this module:
You’ll understand how to confidently approach scenarios when a website is switching the content management system, whether to an existing or custom one.
Module 8: Website Redesign Specifics
Coming in March • 3 videos
Included in packages: Essentials • Advanced
Included in packages: Essentials • Advanced
Your results after this module:
You’ll clearly see how to help preserve the SEO value of the website when it’s being redesigned.
Module 9: Stage 3: During website migration & pre-launch
Coming in March • 3 videos
Included in packages: Essentials • Advanced
Included in packages: Essentials • Advanced
Your results after this module:
You’ll learn how to test a staging website to make sure all SEO requirements are in place before the website goes live.
Module 10: Stage 4: Migration day
Coming in March • 5 videos
Included in packages: Essentials • Advanced
Included in packages: Essentials • Advanced
Your results after this module:
You’ll learn all steps you need to take immediately after the website migration so that you’re prepared and in control.
Module 11: Stage 5: Post-migration analysis
Coming in March • 2 videos
Included in packages: Essentials • Advanced
Included in packages: Essentials • Advanced
Your results after this module:
You’ll understand how to assess the migration success and how to evaluate if any additional SEO recommendations or fixes are required.
Module 12 – Advanced: Migrations during business acquisition/rebrand
Coming in April • 3 videos
Included in packages: Advanced
Included in packages: Advanced
Your results after this module:
You’ll have a clear approach to one of the most common migration use cases – website acquisitions and rebranding. You’ll know exactly how to merge 2 or more websites even if there’s no 1-to-1 match.
Module 13 – Advanced: How to help a client recover from migration that went wrong
Coming in April • 4 videos
Included in packages: Advanced
Included in packages: Advanced
Your results after this module:
You’ll learn how to save a website after a failed migration: where to look at and how to recommend immediate fixes and create a recovery plan.
Module 14 – Advanced: A business side of website migrations (how to sell website migrations)
Coming in April • 4 videos
Included in packages: Advanced
Included in packages: Advanced
Your results after this module:
You’ll learn how to sell website migrations as a service (which is always a great addition to your business as migration help is very valuable and expensive). You’ll understand how to scope a migration project and price it so that you’re profitable. You’ll also learn about “pricing traps” and how to avoid them for good.
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Course Features
- Lectures 0
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 78
- Assessments Yes
