Hi, it’s Rebecca…

I’m here to share with you something completely new…

Something I’m incredibly excited about…

And something that’s “outside the box” of what we normally talk about here at AWAI.

In short, it’s an opportunity to earn excellent money doing something a little “different” with your writing skills.

You hear us talk a lot about the value of becoming a skilled copywriter…

And how you need to learn the formulas… practice your writing… grow your skills… and always be researching and coming up with new ideas.

But what I want to share with you today requires NONE of that.

Instead, it’s a way to become the “secret weapon” behind the best copywriters…

The person who’s brought in to put on the “finishing touches” that turn “good” copy into GREAT copy…

Or to take ads, content, emails, and sales letters that are not quite “there” yet… and make them SING…

All without having to write a single line of original copy.

You see this kind of thing in many industries, where a specialist comes in at the end and “closes” the deal…

Like in the film world…

The movie director is the visionary…

But to bring his vision to life, he relies on a great film editor to strategically “cut” the film’s scenes together so they have the best flow for maximum impact…

This happens in real estate too…

The architect draws up the blueprints for a new house. And the builders construct the house from bottom to top…

But then an expert comes in at the end to “stage” the house, so it feels inviting and allows potential buyers to see themselves living in the house.

Same in professional golf.

The athlete develops the raw skills through years of training — but it’s the caddy who gives the information needed to make that “perfect shot” at the right time.

And it’s also true in the world of copywriting.

The copywriter has an idea…

They are hired and given the go-ahead to write it.

Then they do all the work — planning, research, writing, and rewriting…

And after weeks and sometimes months, submit a final draft.

But before the marketing team starts using the copy, they need to bring in their “secret weapon” to finish the job.

That’s where you come in!

Just like the movie editor cuts the film together just right — you’ll make sure every section of copy “fits” together for maximum impact…

Just like the home stager arranges the décor after the house has been built — you’ll make sure the copy is clean and inviting, getting rid of any errors that “snuck past” the writer…

And just like the caddy gives the golfer the info he needs to hit the perfect shot — your expertise will turn the copy into the writer’s “perfect shot”!

Copywriters will LOVE you for it… because making their copy stronger and more cohesive puts more money in their pockets.

Clients will love you too…

Because putting that last “coat of paint” on the copy could make the difference between record sales and leaving thousands of dollars on the table.

It’s far easier than writing any type of copy from scratch…

Yet, you’ll still get to use your creativity… your attention to detail… and what you already know about writing to take a writer’s copy to the next level.

Then there’s the sheer demand…

As a marketer myself, I can tell you that not one piece of consequential copy gets published here at AWAI without the expertise of this person…

Not to mention the dozens of pieces of new content every day — from articles, to emails, to promotional letters and more…

And we’re a relatively small company!

I know companies that publish hundreds of pieces of online content day in, day out…

Which means — once you have this amazing skill — your problem won’t be finding projects…

It will be keeping up with the backlog your clients keep sending you!

And the money — I’ll talk about that in a minute…

But let me just say right now…

Even though you’ll work outside the spotlight…

Even though you’ll never have to come up with a breakthrough idea on your own…

Or write any original copy…

EVERYONE will know how valuable your contributions are.

In fact, if you ask any marketing manager — or any top copywriter — they’ll tell you…

A writer who can come in during the final phase and make “good” copy GREAT is worth their weight in GOLD.

Which is why if you love the world of writing…

Want your skills to be in high demand and appreciated…

Want to be paid very well while maintaining the freedom of the writer’s life…

But you don’t want the *pressure* that can sometimes come with writing new copy from scratch…

This could be the PERFECT opportunity for you.

So let me explain how it all works…

The Hidden “MVP”
of Every Marketing Campaign

Writing is a solitary activity…

This ability to be completely alone… anywhere in the world… and get paid to “create.”

Some writers are drawn to this romantic notion…

While others — especially introverts — simply enjoy the solitude, and the freedom to work at their own pace.

But just because copywriters write alone, that doesn’t mean they work alone.

Even the best copywriters rely on others…

Including a copy chief… marketers… and the hidden “MVP” of the entire copy process…

We call this person the copyeditor.

And even though copyeditors typically stay out of the spotlight…

There’s a reason they’re so valued by marketers and copywriters…

And why they’re trusted as the last person to “touch” the copy before it gets published.

Because without their “fresh eyes” and attention to detail…

It’s impossible to be certain the copy is on target, free of errors, and ready to make the biggest impact.

So without their fine-tuning the final result, the copy that gets published is weaker…

Sales, leads, and engagement fall…

And the business suffers.

Deeper Than Surface Level

When you hear the word “copyediting,” what bubbles up in your mind?

Let me guess…

Fixing spelling errors and typos…

That’s correct — but there’s a LOT more to it than that.

Anyone with good attention to detail can spot and fix typos…

And anyone with basic computer literacy skills can run spellcheck.

Someone who only fixes surface-level issues like those is considered a proofreader.

And don’t get me wrong…

Proofreading is important.

But it’s just the start for a copyeditor.

Your main job as a copyeditor is to bring as much clarity to the copy as you can.

This means focusing on organization and structure…

Word choice…

Making sure the tone matches the messaging…

That there’s consistency throughout the copy…

That it’s easy to read… with a consistent flow…

And so much more.

I think you’ll get a better idea if I show you how you might approach a copyediting assignment…