Steve Slaunwhite (AWAI) – How to Price, Quote, and Win B2B Writing Projects

“This course is available and delivery within a few hours!”And, in my new program, How to Price, Quote, and Win B2B Writing Projects, I give you that process – along with all the scripts, model emails, and quotation templates you need.

Steve Slaunwhite (AWAI) – How to Price, Quote, and Win B2B Writing Projects

Say a potential new client phones you to discuss a copywriting project: a white paper. At some point during that conversation, he’s going to ask you about price. How are you going to respond?

• Are you going to say you’ll get back to him later with a quotation? Big mistake.
• Are you going to quote him a “ballpark” price? Good idea. But, what ballpark?
• Are you going to quote a low price, just to be safe? Doesn’t work. You’ll look like an amateur and not get the job.
• Are you going to quote a professional rate? You should. But, what is the rate?
• Are you going to ask him some questions first before you quote the project? Good idea. There are five questions you need to ask. Do you know what they are?
• Are you going to prepare a quotation? Okay. But, if you don’t include the four ingredients to a persuasive quotation, your chances of landing the job go way down.

I could go on and on, but you get the idea.

Pricing B2B projects is tough! No wonder it makes so many copywriters break into a cold sweat. You make one wrong mistake and you not only lose the project – but probably any other opportunities from that same client as well.

The good news is, there is a specific process to follow that virtually guarantees that you’ll handle pricing and quoting the right away – and land more high-paying B2B copywriting projects.

And, in my new program, How to Price, Quote, and Win B2B Writing Projects, I give you that process – along with all the scripts, model emails, and quotation templates you need.

Each module contains:

• An audio tutorial, 20-40 minutes in length.
• A word-for-word transcript.
• Handouts, scripts, templates, and other tools.

MODULE 1 shows you how to leave “hourly rates behind” (which clients hate and seriously limits your income.) This module alone will significantly improve your ability to land more projects at higher rates.

MODULE 2 takes you through the process of creating a fee schedule. You’ll learn how to set your fees so you NEVER accept a project for less than a professional rate again. (That’s because you’ll know what the professional rates are!)

MODULE 3 explains exactly how to discuss pricing during that all-important first meeting (in person or on the phone) with a client. You’ll learn the questions you need to ask. And, how to respond to typical questions and other responses by the client.

MODULE 4 is where I tell you EXACTLY what to say when the client says, “Your price is too high.” Let’s face it. If you’re going to be pricing your copywriting services at a professional level, you’re going get some price resistance from time-to-time. (If you don’t, your prices are too low!)

MODULE 5 teaches you how to create and submit a persuasive proposal. This is where you learn the 4 ingredients of a persuasive quotation. You MUST have all these ingredients in your proposal. If you don’t, you risk losing the job.

MODULE 6 explains how to follow up and land the project. You’ll learn what to say when you make a follow-up call. And, what to do if you can’t reach the client.

Because this program is comprised of a series of audio recordings, transcripts, and handouts, you can get through it all quickly – in less than a day. And, start using my “Power Pricing” techniques right away.

But, this program comes with more than just lessons …

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