Here are the 12 course modules you get

 8 core course modules….

Core Course Module1: Overview
Build a 6-figure freelance copywriting business.
Become an A-level copywriter.

Get more clients than you can handle.
Double the results your copy produces.
Establish yourself as a recognized expert.

Core Course Module 2: Gaining Deep Prospect Knowledge
The S.A.P. formula for copywriting success.
15 ways to take a deep dive into the customer’s mind.
Using the B.D.F formula for uncovering the core buying complex.
Clayton Makepeace’s secret for making copy resonate.
Tap into these 17 fundamental human desires.

Core Course Module 3: The Motivating Sequence

The 5-step Motivating Sequence for maximum response.
11 additional formulas for making copy even stronger.
The secret of the Sea-Monkeys.
Making outrageous free gift offers profitable.
The secrets of the Franklin Mint chess set.

Core Course Module 4: Differentiating Your Product
The 3-part Unique Selling Proposition.
12 ways to make your product superior and unique.
False logic and invent-a-term.
Robert Allen, Fran Capo, Mountaineer Mouse.
The FAB Pyramid.

Core Course Module 5: Creating Irresistible Offers
4 elements of winning offers.
Position part of the product as the premium.
The magic of a dollar.
The 4 U’s formula.
Pricing and guarantee offers that work,

Core Course Module 6: Writing Copy That Sells
A copywriting lesson from Monty.
The 4-S formula for making your copy easier to read.
Why word choice matters so much.
The power of specifics.
A copywriting lesson from Texas Holdem.