Million Dollar Marketer
Create a 7 Figure SaaS Growth Blueprint in 8 Weeks
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Ryan Kulp – Million Dollar Marketer
Why this course?
Most lectures on marketing, sales, and “business” are taught by academics… theorists.
Theorists have never run a company, never raised money, and never had to explain to their boss why they didn’t hit their numbers.
Once I saw a “social media viral strategy” course that looked promising. Before enrolling I researched the instructor… 59 followers on Twitter. What gives?
What will I learn
- How to acquire customers
- Technical marketing skills
- 7+ channels proficiency
Who this is for
- Marketers with 1-3 years experience
- Developers with serious side projects
- Pre-launch founders
What’s included
- 8+ weeks of curriculum
- Quizzes and exercises
- 1:1 mentorship
What’s next
- Get ready to learn a lot
- Get ready for hard work
- Get ready to level up
Course Curriculum
Most courses are “tool” tutorials. We teach how to think like a marketer.
Identify your Target Audience
- Introduction
- Stakeholders
- Buyer Psychology
- The Path to PUrchase
- Customer Profiling
- Pain Scoping
- (Bonus) Rapaid Customer Development Case Study
- Projects & Exercises
- Resources
- Summary
Paid Acquisition
- Introduction
- Display
- Retargeting
- Retargeting Audiences
- Search
- Google AdWords
- Simple ROI Dashboard
- Live Account Exploration
- Intro to Landing Pages
- Lauding Page Tutorial
- Projects & Exercises
- Resources
- Summary
Organic Acquisition
- Introduction
- Calculate Traffic Goals
- Organic Channels
- Intro to SEO
- (Bonus) Blog Post SEO Teardown
- (Bonus) Ecommerce Store SEO
- (Bonus) Local Services SEO
- Platforms
- Social Media
- Communities
- Growth Systems
- Intro to CRO
- Projects & Exercises
- Resources
- Summary
Analytics
- Intrduction
- Content Analytics
- Product Analytics
- Groeth Analytics
- retention Analytics
- (Bonus) Retention Case Study
- Into to SQL
- Projects & Exercises
- Resourses
- Summary
Partnerships and Referrals
- Introduction
- Types of Referrals
- Customer Referrals
- Scaling Word of Mouth
- Bonus – Partnership Launch Checklist
- Bonus – Partnerships that Cut Costs
- Projects & Exercises
- Resources
- Summary
Technical Marketing
- Introduction
- JaveScript Event Handlers
- Intro to APls
- ROI with SQL
- Intro to Web Scraping
- Web Scraping – Manual Research
- Web Scraping – Buying Leads
- Web Scraping – Nonconventional
- Web Scraping – Offline Marketing
- Web Scraping – Advanced Case Study
- (Bonus) Sales Hacking
Competitives Stategy
- Intro – Tactics vs Strategy
- Brand Safety
- Positioning & Differentiation
- Projects & Exercises
Conversion Rate Optimization
- Premature CRO is a Waste of time
- A table of 6 Optimizations – Prospect CRO
- Lead CRO
- Trial CRO
- Customer CRO – Part I
- Customer CRO – Part II
- Referral CRO
- Upsell CRO
- Project – CRO Planning
- Do’s and Don’ts
- Server vs Client-side A/B Testing
Creativity
- Introduction
- The 3 C’s of the Creative Process
- Conceive – How to find original ideas
- Conceive – Workshop
- Curate – How To make ideas better
- Curate – Workshop
- Choose – How to pick the best ideas to execute
- Choose – Workchop
- Case Study – Applying Creativity in a Saturated Market
- Case Studies – Course Alumni
Course Features
- Lectures 0
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 137
- Assessments Yes
