Katie Yeakle – Secrets of Writing HIGH-PERFORMANCE Business-To-Business Copy

There was the metal fabrication company that supplied the machine to the toaster maker that enabled it to stamp out and shape the material used to make the product…

Katie Yeakle – Secrets of Writing HIGH-PERFORMANCE Business-To-Business Copy

Dear Reader

If you’re just starting out as a copywriter, there’s a fun little 2-You should take a minute quiz right now.

It’s coming up in just a minute.

It’ll immediately eliminate any confusion when it comes to what “niche” of The copywriting industry you should be interested in.

And that’s important…

Because you might be in a niche that does not suit your needs. “fit” your strengths, your interests or your personality…

You’re not as likely to be as successful as you could be — as quickly as you could be.
Everyone’s Unique

Because it’s no secret…

Everyone has different strengths…

Everyone’s personalities are unique.

Some people love to be in the limelight — the star of the show… while others prefer the peaceful comfort of Learn more “anonymous” life.

Some people are more attracted to attention and recognition than others.

Some are born to be. “shoot-for-the-moon” risk-takers… while others much prefer the safe route and the security it brings.

It’s the same for copywriters…

Some of We live to create the next. “all-or-nothing breakthrough idea”… put it out there… pace the floor waiting for the results to come in… and then revel in the excitement and attention (and cash) a successful promotion can bring.

What if it fails?

These people are by nature quick to forget about it and start over.

Other copywriters aren’t this way at all…

They love the writer’s life, the freedom that comes with it, and (of That six-piece is a nice one, of course.-figure income…

But they’re not crazy about the pressure to “sell, sell, sell”…

They’re not chomping at the bit to write that next “control-busting breakthrough” time after time…

No…

These copywriters prefer a quieter, gentler kind of success…
Who needs the pressure?

The type of Copywriting job where there is pressure to write next “million-dollar sales letter” doesn’t exist…

Where your reputation as a copywriter isn’t solely based on how much money your last promotion brought in the door…

Where you can easily make $100K per year, year after year… even in a tough economy.

These people are sometimes called the “journeymen” of the copywriting world: competent, professional, reliable… and very well paid for their services.

Where is the vast majority of them? of These ‘types’ of What does it take to be a copywriter?

This is perhaps the most neglected, misunderstood, but consistently lucrative sector of Copywriting is a lucrative market.

I’m talking about the “Business-to-Business” market.

Now, I’m pretty sure you’ve heard of Business-To-Business is sometimes called “B2B.” It is one after all of The best opportunities for copywriters are available.

But, do you really know what writing for that market entails… or how enormous the opportunity is?

Do you know why it pays so well — even though there’s no pressure to “sell, sell, sell”?

And, most importantly — do you know whether it’s for you or not?
Try This Little “Quiz”

Let’s take a minute to find out right now, with our quick little quiz I told you about.

These are five questions that have three possible answers.

Depending on which answers you choose, together we’ll get a pretty good idea right from the get-Find out if B2B copywriting might be for you.

Here we go…
If given the choice, I would prefer:

The challenge of long copy — sinking my teeth into 12, 16, and 20-Page sales letters and video scripts
Taking on smaller projects that pay me well… quick little ads, letters, and other writing projects I can finish up in a day or two at the most.
Really putting my selling skills to the test… challenging myself to come up with new and innovative “big ideas” Each time I make a package.

Which describes you best?

I’m a bit of a renegade. I like to take risks, try new things, and go out on a limb. I’m not afraid to have a package fail.
I love to “keep it between the lines.” Show me what’s been proven to work and I’ll deliver, on time every time.
I’m easily bored, which is why I prefer to jump from one client to another rather than have a few steady reliable ones.

How would you describe the style of your writing? of writing style you’d like to have)?

Warm, friendly, conversational, authoritative, supported by solid research.
There’s a middle ground.

You’ve been given a choice between three projects. Each pays $3,000. Which one would you choose?

Direct-mail package to sell an investment conference — roughly 12 pages of copy where you need to detail who the speakers are, why they’re qualified, what they’ll be talking about, and why any serious investor should go.
A series of four, single-Encourage your prospect to send page letters asking for information on a product that he or she uses every single day.
A range of 8-12-page research-Promoting the health benefits of exercise is a major part of heavy health promotion of Natural supplement to help reduce stress.

As far as income goes, here’s where I stand:

I’m in this to make a lot of money… between $300K and $500K a year — and I’ll write as many letters in a month as I need to.
I’d be happy with $150K to $200K, so long as it means I can make my own hours and not have to work full 8-Every day, hour.
50K is a good amount for me. I’m just looking for some extra money on top of my current job.

Are you curious about the meaning of your answers?

Here’s what I can tell you…
Where you should be

If you answered mostly “A” — you certainly can become a B2B writer if you choose to, but it sounds to me like you’re better suited to long copy projects… more aggressive selling… and the potential for big, big, cash. There’s a longer learning curve, and the stakes are greater, but maybe you want to consider writing for the financial or health industry.

If you answered mostly “C” — you’re still B2B material — but it sounds like you might want to explore the consumer products route… supplements, credit card offers, household items, and so on.

If you answered mostly, however “B” — congratulations! Looks like you’ve found your niche! I’m astonished by what my answers reveal about me:

A solid six is what you are looking for-figure income…
You love working from home, at your own pace, no bosses, no time card, no commute…
You’re professional, reliable, and deadline-oriented…
You don’t need or crave a lot of glory or attention…
You like quick, short projects that pay well…
You prefer a few good reliable clients, rather than constantly marketing yourself for new ones…
Like a lot of copywriters — you don’t love long copy. You’re not crazy about spending weeks on a single project, crafting 12 to (sometimes) 60-Pages of copy.
Half-You can find more information at-million a year would be nice — but “high 100K” You can do it. So long as it means you can take an afternoon with the kids a day or two a week… get in a round of golf now and again… and vacation anytime the mood hits you or a good “last-minute” deal comes along.

Let me give you an overview if you feel this is you. of the B2B market — and what it takes to be a successful writer in this fast-Growing and lucrative niche

The type of projects you could be writing…
Why there’s so much demand for writers here…
How to become an expert in B2B very quickly…
Which “specialties” you should master first (and why)…
Where and who your customers are…
And, how to land your first client just as soon as you’re ready.

Let’s get started by answering the obvious question:
What is B2B Marketing?

Simply put, business is about people.-To-Businesses are companies that sell products to other businesses.

A toaster could be purchased at your local Walmart. Maybe you saw an ad for the toaster… you liked what you read… the price was good… so you hopped in the car and went to the store or bought it online.

That’s a “Business-to-Consumer” sale…

However, it was only about a dozen “Business-to-Business” Transactions that took place before the toaster were ever possible to make it onto the shelves.

There was the metal fabrication company that supplied the machine to the toaster maker that enabled it to stamp out and shape the material used to make the product…

The printing machine company that sold the pad print product that enabled the company to print its name on the finished toaster…

The paper company that made the box the toaster came in…

The artist who designed the art for the packaging…

Chances are that the consulting firm convinced the toaster company they could get their toasters into Walmart stores nationwide.

All of this is “Business-to-Business” companies.

There are over 8 million. of They are available in numerous sizes of industries just in North America alone — all of Copywriters are needed to help companies reach potential customers.

Get your instant download Katie Yeakle – Secrets of Writing HIGH-PERFORMANCE Business-To-Business Copy

But B2B advertising is a little different than traditional advertising…

This prospect doesn’t need to be sold “emotionally” like when you’re selling to consumers…

And you don’t need the kind of “big ideas” You drive a lot. of copywriting success… or clever headlines to capture their attention.

Why? Because businesses know they need what you’re selling. It’s just a matter of getting them educated about your product or service… showing why yours is better than the competition from a cost and performance standpoint.

Often, you don’t even have to do that much…

One of The most common tasks in a Business-To-A business copywriter’s job is to create a “lead.” In other words — get the company to agree to simply learn more about your product!

Don’t get me wrong, though…

It’s not that there’s no selling going on here.

It is.

It’s just much more subtle. In fact, in just a moment’s time, I’ll show you some of the ways businesses market to other businesses — and share with you one of The most powerful secrets to achieving results in every form of life of B2B marketing. (You’ll have this secret within minutes — and once you have it, you’ll be well on your way… more knowledgeable than half the B2B copywriters working today!)

But, before I get to all that, here’s a fascinating fact… one that no copywriter thinking about the B2B market should ignore.
B2B is huge!

Because you don’t hear or see enough of It’s easy for people to visualize the B2B market as being smaller than the B2C.

But it’s not…

Statista says that B2C e-In 2018, commerce worldwide sales reached $2.36 Trillion

That’s an impressive number, for sure…

It is not even close to the $9.6 Trillion in revenue generated each year by more than 200 B2B companies. according to Forrester Research…

And that’s just in the United States alone!

It is a great idea.

Purchasing a B2C product is one transaction — the one you made when you went to the store or online to buy that toaster, for example…

But remember all the B2B transactions that went into making that toaster — and all the materials, equipment, and expertise that allow the manufacturer to make and wholesale thousands of Toasters at an affordable price

We’re talking anywhere from a dozen to perhaps hundreds of B2B “transactions” — just on one product!

And here’s the even better news.

More and more B2B companies are using copywriters to facilitate those sales…

With small, but powerful leads-Generation emails, ads and content marketing through social media and Google Ads.

A few B2B companies only produce three.-minute video scripts that a purchasing manager can watch quickly on his computer or smartphone…

Sometimes a product will call for a white paper — which is a six-To-12-A page research report about the B2B product/component you’re selling (and most likely one) of The “biggest” projects you’ll ever see as a B2B writer)…

Case studies — which are essentially little problem-Solution “customer testimonial stories” — are another popular B2B marketing technique…

B2B companies often send their clients and prospective clients informational emails and newsletters that they pay copywriters like you to write…

Actually, there are many marketing tools B2B businesses can use.

They all share one thing:

No pressure selling.

Only one professional should communicate the benefits of their products and/or service to another professional.

And because there are so many ways B2B companies can reach their customers — as a copywriter, you can generate a very comfortable six-Figure income with only three of Four clients are currently active

What does this all mean?

It means a huge opportunity for B2B marketers like you…

Writers who know the B2B market…

Who understand the nuanced persuasive writing techniques that work for that market…

And who can create the ads, emails and content for every B2B business?
Your “Step-by-Step” Program

That’s why I’m excited to introduce to you AWAI’s Secrets of Writing HIGH-PERFORMANCE Business-To-Business Copy…

A program created by our friend and Master B2B Copywriter Steve Slaunwhite that’s become the industry standard for new B2B copywriters starting out.

This is more than just a promise. Secrets of Writing HIGH-PERFORMANCE Business-To-Business Copy teach you everything you need to know about the B2B market…

It will teach your “step-by-step” How to create all B2B marketing elements that clients will ever need.

Steve could be a better teacher to help you learn these skills.

If you don’t know him already… Steve is a bona fide and respected superstar in the world of B2B marketing.

He’s been writing big-league B2B copy for more than 20 years…

Some of his customers are of UPS, Hewlett are the two largest companies in B2B:-Packard, Sprint, Symantec, Mitsubishi, and Forbes, to name a few…

He’s written books, been featured in Writer’s Digest, The Wall Street Journal, Canada’s Globe and Mail, The Daily News, Direct Marketing, Forbes, Small Business Trends, and more… .

He’s won industry awards, including the prestigious ACE Award for Direct Mail Copywriting and AWAI’s Copywriter of the Year…

His clients he consults with and writes for:

Michael Hughes, The Networking Coach, said Steve’s advice helped him “triple his sales.”

Rich Gaasenbeek of IXACT called him “One of the best B2B Copywriters in North America.”

Mark Organ, CEO of Steve was an Influential “instrumental” Create their direct marketing copy.

Terry Jarvis of UPS praised their marketing success “could not have been possible” without Steve’s consulting and writing.

That’s why when we wanted to create the quintessential program for AWAI members interested in breaking into the B2B niche — we went straight to Steve.

What an amazing job!
EVERYTHING You’ll Ever Need to Become a B2B Expert

Secrets of Writing HIGH-PERFORMANCE Business-To-Business Copy This is a complete immersion into the B2B industry.
Download immediately Katie Yeakle – Secrets of Writing HIGH-PERFORMANCE Business-To-Business Copy
It will show you how your Business operates.-To-Business market works… how the buying decision is made… what motivates and drives the decision-Moving forward.

It allows you to see the various emotions that can influence the buyer’s decision, and how your copy can appeal to them.

As a quick example…

You may think greed and vanity don’t play a role in the B2B buying decision like they do when selling to consumers. Truth is, they do — but in a different way.

Your B2B prospect might be a purchasing manager looking to impress his superiors. His reputation may be affected — either positively or negatively — by any given purchase. So, if the product you’re selling can save the company time and money, a good Business-To-Business writer will find a subtle way to let his prospect know that this purchase will reflect well on Them — and show them why.

And that’s just one of the “subtleties” of Steve’s comprehensive program teaches you how to write powerful B2B copy.
Some of The Secrets You’ll Discover

You’ll learn:

The 4 “key influencing factors” of Every B2B buying decision, and how to make them super-charge your copy…
The “Twin Pillars” of How to persuade B2B and infuse them into every piece of copy you write…
The 9 most common projects you’ll take on (and how to be a master in each of them)…
The unique needs of the B2B buyer — and why it’s crucial you understand “the CNI factor”…
Why it’s crucial you understand every B2B buyer’s “split personality”…
Steve’s “5-point strategy” for quickly understanding any B2B product you’ll be asked to market…
8 tips for explaining a product’s technically complex features clearly, concisely, and accurately…
The B2B headline that virtually never fails…
Where and how to source build the ultimate B2B Swipe File…
60 of the most powerful B2B headline words…
The “3-C’s” of B2B ad copy (all you need to create short, crisp, killer copy)…
8 short “lead types” that work very well in B2B copy…
Two “copy killers” you want to avoid…
Two secrets to superhuman performance-persuasive B2B copy…
11 powerful techniques for making your client’s product or service stand out in a crowd…
When you should (and shouldn’t) use pictures, graphs, charts, diagrams, and testimonials in a B2B ad…
14 ways to build instant and unshakeable credibility for your client…
The secret of The “motivating sequence”: 5 things every B2B ad, email, or brochure MUST do…
Five strategies to master the art of mastering the. “B2B style” (Rule #1 — lose the hype!)…
7 things you, as a professional B2B writer, need to do to prepare for every B2B project…
Steve’s exclusive “Copywriting Information Worksheet” for every project you take on…
9 knock-Find out how to write perfect lead generators. of The B2B Trade!)…
This is a very popular article about how to become a millionaire. “white paper reports”…
6 letter and email templates you can copy…
8 research tips, techniques, and shortcuts…

This program outlines everything you need in order to succeed at each step of the B2B process — from working with your client for the first time… to understanding the B2B selling process… to knowing what course of Actions you would recommend to your B2B client to do the job.

Each of The 16 learning modules can be arranged into three components:

The “How-To” Guts — crisp, concise, detailed information on how to craft any B2B sales approach proven to work
A quick and powerful summary “Exercise” You can do to get the information deep in your brain
The B2B Writer’s Toolkit — tips, tricks, techniques, and shortcuts you can use… things you absolutely need to know to be a great B2B writer, including: 28 ideas for writing a powerful B2B headline… 7 strategies for writing an effective B2B offer… What to say if the client says “I hate your copy”… and the best way to know and research your target audience

Additionally, there are “Bonus” articles along the way that help drive home points made in the chapter — or illustrate an alternative way of Doing the right thing.

Each chapter can be listened to online of the program via an audio feed, which you can listen to on your computer, or download to your iPod, iPhone, or MP3 player, and listen while you’re driving.

The bottom line: Secrets of Writing HIGH-PERFORMANCE Business-To-Business Copy Everything you need for a successful career in B2B copywriting

Now…

You took our little quiz.

And I’m guessing you wouldn’t still be reading if you weren’t at least a little bit interest in the B2B niche.

So let’s take a moment to drill down a little deeper — into what your day as a B2B copywriter might look like:

The type of copy you’ll write…

How you’ll prepare for an assignment…

And the fun part — how much you’ll get paid!
What is B2B? Copy Is Different — and Why that Makes It Easier for You

As we’ve said…

Copywriters who are interested in the B2B market will be attracted by the short copy and the variety. of You can also take part in projects

You may be wondering — if long copy’s proven to work with consumers, why wouldn’t it work in the B2B market?

The answer’s pretty simple.

Consumer direct-Response, you must do “everything”: take your prospect from little or no interest in your product — to a level of interest where he’s willing to write a check or pull out his credit card — on the spot.

You need to win his attention, get his trust and make a strong promise. Then, show him that you can deliver. of You can prove it with benefits. “close” The sale.

This “emotional transformation” It can be very time-consuming of carefully crafted copy…

B2B sales is slightly different.

It’s typically not a purely emotional buying decision. It’s one based on logic, need, and budget. And in many cases, your client (your reader) already knows he or she needs what you’re offering.

The biggest challenge for you is convincing the customer that your product or solution is best.

And that’s what Steve’s Secrets of Writing HIGH-PERFORMANCE Business-To-Business Copy This is how it works!

You’ll learn the tone and tempo your copy needs to have…

Words and phrases you should and shouldn’t use…

The “language” professional B2B buyers speak…

ALL possible steps to the selling process…

B2B sales are so popular because they often have a recurring revenue stream. “multi-project” proposition — just a single client can be a very lucrative proposition for you as a professional B2B copywriter.

Here’s an example of what I’m talking about.
How a B2B campaign works

Let’s say your client just developed a new device that allows you to print logos, names, instructions, etc., on any surface shape or type.

It’s a device thousands of manufacturers use every day — and your client’s version of The machine uses less space, is more affordable to operate, and can handle twice as much work.

And, he’s come to you to help market it.

What can you do?

What is it? of What projects can you anticipate writing?

Your first action is to do the same thing a copywriter would do when selling anything:

Examine the product from all angles.

You learn what makes this printer so much better than the competition’s. You make a list. of As many features as possible with the corresponding benefits

Now, if this were a consumer product, you’d take your list, organize the benefits in order of importance, and write a personal letter explaining why the prospect needs this product — and how his life will be transformed once he uses it.

But, because you’re selling to a business — an “entity,” if you will, that’s essentially void of emotion… and where there’s a “chain of command” when it comes to buying decisions — you’re going to need marketing pieces that address each stage of The sales process.
The Many Short, Billable Projects You’ll Master

For instance — to generate buzz, excitement, and awareness of The product that you may want to create a series of space ads suitable for trade papers and industry websites…

You’ll need press releases for distribution to industry media…

You’ll need to update the company’s web pages with information about the new product.

Like most B2B assignments, these are all projects you can complete in a day or two…

Next, you’ll need to generate leads for the company’s sales force.

Get your instant download Katie Yeakle – Secrets of Writing HIGH-PERFORMANCE Business-To-Business Copy
For that, you’ll be asked to create ads, email, and direct-mail campaigns inviting prospects to get free information on the product — white papers and case studies which provide even more detailed information… and can be offered as a special report lead generator, mailed, or “left behind” by the salesperson…

You can help the sales force land appointments by crafting telephone scripts, sample letters, and emails — even a two-Or three-A minute-long video that explains the product’s advantages and benefits.

Once again — very simple single-Day projects are a great way to make a handsome living.

And, remember, once you’ve done a few of These projects can be done for one client. You can use the same format to create other clients. Watch your speed, productivity and income skyrocket!

There’s more you can do…

Interested prospects are going to need to be educated on the new printing device — so there are all kinds of Opportunities to write in-depth product brochures, sell sheets, web copy, and online videos (in addition to the white paper reports and case studies I mentioned)…

You’ll want to talk to your client about the importance of Keep the prospect “warm” Throughout the purchasing decision. Here’s a great chance for you to offer to write newsletters, special emails, and postcards.

Literally, dozens of You can also take part in projects

Your job as a professional B2B copywriter is easy:

Let the client know what he needs to do to effectively promote a product by knowing what goes into a successful B2B campaign…
Copy it.

Here’s what your invoice might look like for just some of This is the work that was described:
John Smith Inc. Copywriter

25 Streets for You
Your Town, State, USA
284-555-1556
For creative services rendered:
11/3
3 Ad copy and layout ideas
Similar ad message and concept. Three sizes available.
(¼,½, full page)
$1,500
11/6
1 Press Release
$500
–
Lead generators
$1,500
11/9
Email (series) of 5)
$2,500
–
Direct mail (envelopes and lifts, mailer)
$2,500
11/17
For sales pages, web copy
$1,500
11/22
Email NewsletterCopy Editing. One personal message. One 500-Word article. (One sentence about a new product/offer.)
$1,250
Total Fee
$8,750
John Smith Inc.
We are grateful!

And remember — the projects you billed for on this invoice involved maybe a week or so of Writing and research can be combined.

You can find many more. of elements you’ve yet to do.

The white paper report can be written for a fee of up to $5,000, or as a part of a series. of case studies (potential $1,500 fee for each one), a video script (potential $1,200 fee)…

That’s another potential $7,000 to $10,000 in billable copy.

And remember — that’s just one company… one product!

Most companies are marketing several products simultaneously to different clients…

Many companies also require someone to maintain their monthly newsletters.-letters aimed at clients…

They need help maintaining their websites…

Companies are always looking for new leads… new ways to market themselves… and a better way to position their products.

So if you’re their go-to B2B copywriter — you could be looking at $60,000 to $80,000 in fees for three campaigns a year and some “miscellaneous” work…

This is why a seasoned B2B copywriter only needs three to four clients.

That could be you…

But, first you need to learn the ropes…
Business-To-Business — From Soup to Nuts…

And that’s where AWAI’s Secrets of Writing HIGH-PERFORMANCE Business-To-Business Copy This is it.

It’s your “soup to nuts” program — more like a Master’s Business-To-Business program, really — where you learn:

How to convert the “long copy” Persuasion skills that work in a short time and are more effective-Copy world of Business-To-Business…
Everything you need know about the B2B client: who he is, where he is, why he needs you, and how effectively to sell your services to him…
How businesses market each other. It’s not like Business-To-Consumer at all — and once you understand that, it may just be the easiest sale you’ll ever have to make…
How to make yourself a successful entrepreneur. “One-Stop Business-to-Business Powerhouse,” by mastering all the B2B copy your client is going to need — everything from a trade journal ad… to a lead-generating email… to a professional white paper report.

You’ll Want to Learn Everything

This program is written so clearly, so concisely, with so much energy, you won’t want to stop learning.

That’s because on virtually every page you read, there’s a new skill you’re learning… a new revelation about the enormous potential of this market… a new way to position yourself as an expert in this huge and little-Untapped market

It read beautifully — and for good reason:

That’s because one thing a very good Business-To-The best business copywriters do is communicate complex ideas clearly and in an energetic manner. And that’s precisely what Steve does here:

He takes a complicated idea, such as the typical B2B sale cycle, and makes that instantly understandable.

And don’t forget…

You’re learning from one of The best of the best.
A Masterful B2B
Marketer — A Superb Teacher

Steve’s not only written case studies, white papers, direct-Mail letters, email campaigns and ads, as well as web pages, newsletters and other communications for more than 100 publishers in mid-sized businesses, and Fortune 500 companies…

He’s also been asked by many of The same companies invited them to visit their offices to give their in-service training.-House writers

Add to that his regular contributions to professional publications like DM News, The Wall Street Journal, Target Marketing, and Inside Direct Mail…

The books are also available for the business. of copywriting, including Start & Run a Copywriting Business and The EVERYTHING Guide to Copywriting…

You won’t find a man more qualified to teach you everything you need to know about B2B copywriting than Steve Slaunwhite.

And fortunately for you…

Secrets of Writing HIGH-PERFORMANCE Business-To-Business Copy — is his most comprehensive piece of work… over two decades of High-Energy B2B Success Secrets – All in one Step-By-Instructional audio series and step guide.

It contains dozens of Here are some examples of Each type of project you’ll take on as a B2B copywriter (in itself worth thousands… because as y

Here’s What You Will Get In Katie Yeakle – Secrets of Writing HIGH-PERFORMANCE Business-To-Business Copy