Kotler & Keller – A Framework for Marketing Managment

Framework for Marketing Management is a succinct, simplified version of Kotler Keller’s fifteenth edition of Marketing Management, a complete look at marketing File Size 7.33 MB

Kotler & Keller – A Framework for Marketing Managment

Marketing Management courses for undergraduate and graduate students.

 A A succinct Guide to the 21st Century Marketing Management

Framework for Marketing Management is a succinct, simplified version of Kotler Keller’s fifteenth edition of Marketing Management, a comprehensive view of marketing strategy. The book’s efficient coverage of current marketing management practices makes for This is a brief but comprehensive text that will provide the perfect complement for Cases, simulations, and projects can be incorporated.

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Sixth Edition presents the topic of marketing in a contemporary perspective. It focuses its information and strategy on 21st century marketing. This concise yet comprehensive text can help individuals, groups, or companies modernize their marketing strategies in order to meet 21st-century standards.