Lee B. Salz – Sales Differentiation

Every stage of the selling process-There are many opportunities to differentiate in the way you sell by buyer interaction. This includes creative ways to get in touch with buyers who say that they are happy. File Size: 150.51 MB

Lee B. Salz – Sales Differentiation

Differentiation is the key strategy to win the deals you want at the right prices. While most executives believe marketing is the only source for differentiation, sales differentiation provides an opportunity to create real value and distinguish yourself from the rest.

Sales Differentiation Presents nineteen easy-To-You can use these concepts to help your salespeople win deals and preserve margins. These concepts can be applied to all salespeople in any industry. They are based on the principle that what you sell is more important than what you sell.

The book’s “what you sell” Section helps executives and salespeople identify their true differences, decide the right circumstances, and create a strategy to position them to sell to buyers.

Every stage of the selling process-There are many opportunities to differentiate in your selling process through buyer interaction. This includes how to get in touch with happy buyers, craft buyer decision criteria that aligns with your differentiators and turn a buyer’s request for references into an opportunity to stand out among the rest.

The best salespeople will tell you what you sell. Top salespeople are different. They position their clients differently and help them say the best things without ever saying a word.

ENDORSEMENTS

“Lee Salz says it’s not just what you sell, but how you sell it. His nineteen sales differentiation strategies are a surefire way to drive profitable sales.”

–Harvey Mackay is the author of Swim with the Sharks without Being Eaten Alive, a #1 New York Times Bestseller

“I find many salespeople forget that they have an opportunity to stand out from the competition in the way they sell, so instead they fight to win sales on price. Lee’s book will help ensure that doesn’t happen to you.”

–Brandon Steiner is the CEO and founder at Steiner Sports

“Lee Salz’s sales differentiation strategies are just what you need to stand out in a crowded market, create more meaningful conversations, and close more deals at the prices you want.”

Download immediately Lee B. Salz – Sales Differentiation

–Jill Konrath is the author of More SalesSNAP Selling – Less Time, and with a Better Price

“A treasure chest of practical, tactical, and doable ways to differentiate yourself from the competition! Read it… use it!”

–Anthony Parinello is the author of Selling to VITO: The Very Important Top Officer

“Salespeople know that differentiation is a best practice, but have been left to their own devices to figure out how to do it–until now. Sales Differentiation presents strategies that salespeople can quickly put into practice.”

–Verne Harnish founder Entrepreneurs’ Organisation (EO), author Scaling Up (Rockefeller Habits 2.)

“Sales Differentiation arms you with nineteen strategies to help you provide value to your buyer. But the glue to turn them into long-term clients is the author–Lee Salz. He is your income differentiator.”

–Jeffrey Gitomer is the author of Little Red Book of Selling
Readmore: http://archive.li/kwKYz