Social media Influencers (essentially, individuals who produce content) are a new breed of celebrities. They provide entertainment, information, and recommendations to a wide audience.
Mike Cooch – Content At Scale
learn my step-By-step system to Quickly & Affordably Create Content At Scale
You don’t need to be a professional videographer, writer or editor to create great content. I’ll show how.
Content marketing is now the De Facto standard strategy
Online business and brand building
From the desk Mike Cooch
San Diego, California
Thank you for visiting!
Content has been the key to building your brand and online business, as you know.
No matter if you’re a service provider, consultant or expert, building a business is possible.
Where the need to demonstrate your expertise practically demands the use content
…or you market an innovative SaaS platform and need education to your audience on strategies to get maximum value from your software.
Content marketing is the new way for smart companies to attract customers and prospects.
This means…
You need to be able produce content in a variety formats and messages to win the attention of your market.
Content A successful sales and marketing program requires that this be a top priority.
It’s easier than ever to reach your audience. All you have to do is run ads on any major ad network.
With platforms like Demio, Drip and Clickfunnels, almost every step in a transaction can be automated.
Content is essential for every step of your marketing and sales process.
Adverts need content
…and that you must have content on the pages to which you send those ads…
Once you have their attention, you will need to provide content to follow up with them.
…and content for your blog, newsletter, podcast, and youtube channel that you use to nurture prospects over the long-term.
Also, you need lots of content!
But why is that? Content Why is Marketing so Hot?
Why is this? Content Why has marketing become so popular in recent years?
This strategy is experiencing explosive growth and shows no signs of slowing down. There are many reasons for this.
One thing stands out from the rest is:
Customers demand it!
Consumers are becoming more and more savvy (including you! Consumers are getting tired of traditional advertising and prefer to learn more about companies and their products via content.
Content Marketing Institute found that 70% of people prefer to read articles about companies rather than see advertisements.
Dollar Shaves Club’s video launching was the first public case study that proved that one piece of content can launch a business to great success.
Although it was still an advert, it was distributed on YouTube and presented in a completely different manner than an ordinary ad.
It was entertaining and worked.
Consumers base their purchase decisions on
They see brands produce the content they want
The content marketing industry has changed dramatically in the years that have passed since Dollar Shave Club released the video.
Immer more people report that online content is influencing their purchasing decisions.
Download immediately Mike Cooch – Content At Scale
Social media Influencers (essentially, individuals who produce content) are a new breed of celebrities. They provide entertainment, information, and recommendations to a wide audience.
Gary Vaynerchuck is a remarkable case study in how content can help build brands and businesses.
He’s managed to build a huge fan base by sharing a variety of content on a number of social media channels.
He’s even more remarkable for his ability to use it to create a $100M+ agency that serves the largest companies around the globe, and to launch his own brand of shoes.
All the content!
And in other words: Content Marketing is big business!
Combine These Factors & It’s Easy to see why content marketing has become a top priority of so many businesses
According to businesses, Content Marketing is at their top priority list.
Why?
It works because it works! Businesses doing Content Marketing reports that customer quality and ROI are higher than any other marketing.
What Does this Mean for You?
Producing content should be a top priority.
Your business must make it a priority to produce and distribute content on a large scale immediately. Or you will lose big!
Attention is hard to come by and it’s becoming harder and harder to get each day.
Businesses and brands that capitalize on the ‘land grab” of social media channels for cheap content distribution – and establish brand loyalties with their audience – will create a’moat’ around their business which will make it very difficult and costly for their competitors.
Your business will be at risk for many years if you don’t build your moat today!
“But MikeWhy don’t I need a team of 25 people?
To create that much Content?!”
This is what I believed at first too.
That was what I also thought at first. But, the truth is, it is absolutely not!
I am committed to keeping my company as lean and mean possible. That means I don’t want to add too many employees to do anything… even to create content.
I’ve learned to rely upon technology, process and outsourced talent in order to create the content I need to grow my business.
So I began to study the top content marketers to find out if there was a way I could replicate their success.
After studying the top content marketers,
I came across something extremely important…
I quickly realized the simple pattern that underlies all of the success stories of content marketers.
They were taking the same content and repurposing them in different formats for different channels.
At First, I thought that this was a lazy method of doing things. Then I realized that repetition, in a variety modalities and places, is key to getting your message across. And this was an obvious way.
I realized that just because you create a lot of content, doesn’t necessarily mean every piece must be unique.
Download it immediately Mike Cooch – Content At Scale
Actually…
This was the breakthrough which changed everything
My breakthrough was when I realized that content marketers who are the best have two best practices.
1. Repetition is repeating the same core messages over-and-over.
2. Repurposing is the act of slicing and diceing the same content for multiple uses on a variety channels.
It occurred to me that I could create a process for repurposing content in a variety formats using tools and outsourcing, so I could produce content on a large scale without spending a lot of money.
So I went to work and…
I created a step-By-Step Content Production Process
It’s possible for anyone to create Content At Scale…
This approach has allowed me to produce a lot of content for multiple businesses with very little investment.
The good news is that I have cracked the code!
Now, I produce content for three brands, including videos, blog posts and podcasts, as well as an email newsletter and social posts… without having to do any full-time work.-My time employee is helping me!
Effectively utilizing technology, process, and outsourcing allows me to make the most of my time and energy to produce great content with minimal effort.
It’s called…Content at Scale.
Here are the main points you will take away from the Content at Scale System
How to make high volumes of high-quality content for your business, easily and inexpensively
Our step-By-Easy step-by-step guide to easily translating one piece of content into several formats.
Our favourite tools for creating and editing content…
Our system for creating powerful, clear messaging for your content…
These universal content ideas can be applied to your business to generate new content quickly…
How to make content that is useful in today’s mobile and social media environment…
How to create content from anywhere, even without professional studios or expensive equipment.
How to build an apartment? Content Marketing Team uses talented contract freelancers who are affordable and can be hired as an employee.
More.
The Content at Scale The System shows you exactly
How to build a content factory in your business
Yes, it can seem like a lot of work to create content.
It is possible to accomplish it even if you don’t have a system like this.
By leveraging the Content At Scale Through training, you will learn how to quickly create content. You will be a content factory in no time.
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Here’s what you’ll get in Mike Cooch – Content At Scale
Course Features
- Lectures 0
- Quizzes 0
- Duration Lifetime access
- Skill level All levels
- Students 1
- Assessments Yes