Chris Spiek, Bob Moesta & Ervin Fowlkes – Mastering Jobs-To-Be-Done Interviews

Find out everything you need for starting a job-To-Be-Interviews for your products.| taught by Chris Spiek, Bob Moesta & Ervin Fowlkes

Chris Spiek, Bob Moesta & Ervin Fowlkes – Mastering Jobs-To-Be-Done Interviews

Add jobs-To-Be-You can add these tricks to your bag

We’ve done interviews with actual consumers who purchased laptop bags, mattresses and wine bottles. The best way to learn is to look at real consumer decisions.

This article will take you deep into the tools we use for unpacking a purchase to get the information we need to make sound product and marketing choices.

The course will take approximately 6 hours to complete.

What are the requirements?

• It is helpful to have a product you are working on that you can refer back to throughout the course. You can think about how to apply the lessons to your projects as you go. Feel free to ask questions about the relevance of the content to your industry, market, business or question.

What will I get out of this course?

• More than 30 lectures and five hours of content.
• After the course you will be able perform jobs-To-Be-Doing interviews with customers
• This will help you understand the real cause and effect of why a person shops or buys.
• You will gain an understanding of when to accept what a person is saying as fact and when to challenge it, push back, or dig for the truth.
• You will understand why customer satisfaction is so important. But, you’ll also see why it fails when we develop new products.
• You will have an in-Deep understanding of the two most important Jobs-To-Be-The Timeline, the Done Tools and the Progress Making Forces are all available. 

Download Chris Spiek, Bob Moesta & Ervin Fowlkes – Mastering Jobs-To-Be-Done Interviews Now!