PRO EDU – Marketing Your Photography Business

Creatives don’t naturally have the ability to handle the business and marketing side of this gig. Sometimes, it’s hard to find the time to do all of this, especially when you work 40+ hours per week.

PRO EDU – Marketing Your Photography Business

WEBSITE OPTIMIZATION & STRATEGY

Do you struggle with digital marketing? Do you ever feel stuck when writing about yourself and your brand?  Do you have a clear strategy in place for your website or social media? 

We are photographers and retouchers in a competitive industry that makes it difficult to find new clients.  Creatives aren’t naturally skilled in the marketing and business aspects of the gig.  It can be difficult to take the time to focus on it, especially when you are working 40+ hours per workweek. 

This PRO EDU This tutorial will show you how to create a custom marketing strategy that gets your brand more attention. You’ll gather ideas on ways to tell your story in your own unique, authentic voice – in a style that is designed for the web and social media. By learning techniques to drive inbound traffic to your website and building effective outbound marketing campaigns you’ll gain a firm understanding of where your next clients are coming from.

Jared Bauman, a marketing expert, will guide you through this tutorial, regardless of what platform you currently have or if you don’t have one at all. He’ll provide you with checklists and tools of proven approaches so that you can avoid guessing or procrastinating. These best practices will provide you with a set of tools that will allow you to make the most of your time as an artist and help you focus on high-profit marketing strategies.

This tutorial is intended for photographers who find marketing a chore, retouchers needing a clear content strategy or new creative entrepreneurs looking to take quick action to improve their online presence and gain more clients. 

This tutorial on business photography is available to download and stream. Learn more PRO EDU Streaming Plans.

LESSON OVERVIEW

01. PREPARE YOUR HUB

• Getting Started (2:47)
• Identify Your Marketing Plan (4:37)
• Utilize Search Engines (5:17)
• Understand Your Website (5:50).
• Optimize Your Website (4:51).
• Optimize For Mobile (3:57)

02. SITE AUDIT

• Indexing (5.17)
• Googling Your Name (4.26)
• Test Page Speed (6.43)
• Checking For Broken Links (3:15)
• Site Audit Q & A (14:32)

03. CONTENT CREATION

• Forming Your Content (6:07).
• Researching Searcher intent (6:54).
• Write In Your Voice (4:22)
• Publishing to a blog (8:44).
• Content Q & A (11:45)

04. BUILD YOUR HUB

• Setting up pin descriptions (3:45)
• Outbound Channels with Instagram (4.50)
• Outbound Channels with facebook (7:25
• Outbound Channels With Email (4:25).
• Segmenting Email lists (4:22).
• Building an Email Campaign (3.37)
• Closing Thoughts (03:04)

Get PRO EDU – Marketing Your Photography Business Get it now!

Learn more http://archive.fo/3uWfX