Nick Kolenda – Pricing Psychology

This course is available immediately. I will be adding material to existing courses, e.g. pricing, selling, and creating new courses (e.g. negotiation, product design).

Nick Kolenda – Pricing Psychology

Everybody has a mind.
Understanding the brain’s workings is key.
You can influence behavior.
My Courses
Persuasion
Design
eCommerce
Copywriting
Negotiation
Sales

…and many more
How It Works

Course #1
Website Behavior

Overview

Even small tweaks to your website can have a big impact on user behavior. This course will show you how to optimize your website’s performance by changing certain elements, such as colors, images and buttons.

Download immediately Nick Kolenda – Pricing Psychology

Introduction

Video 1

Principles of website behaviour

Video 2: Button Design
Video 3: Button text
Video 4: Images
Video 5: Banner sections
Video 6: Website Layouts

Case Study – Great Resumes Fast

Video 6: Banner Section Click to Watch
Video 7: Home Page
Video 8: Sales Funnel
Video 9 Pricing Plans
Video 10: Checkout

Instructor

Nick Kolenda

Length

2 hours 11 minutes

Course #2
Pricing Psychology

Overview

It is possible to make prices appear lower without changing the numerical value. These techniques and many others are covered in this course.

Introduction

Video 1: How do we evaluate prices?

Choose Your Price

Video 2 – Which Numbers Should you Choose?
Video 3: Should you round or be precise with your price?

Displaying your price

Video 4: What is the best visual size for your price?
Video 5: How should you position your price?
Video 6: Next to the price, what should you put?
Video 7: Designing Your Own Home Pricing Package

Motivating Customers

Video 8 – How to Reduce the Pain and Stress of Paying
Video 9: How to Structure a Payment
Video 10: What Products Should You Discount?
Video 11: What type of promotion should you offer?
Video 12: How Big Should Discounts be?
Video 13: How To Frame and Display Your Discount

Instructor

Nick Kolenda

Length

1 hour, 10 minutes

Course #3
Sales Psychology

Overview

I studied hundreds of academic papers on selling. These are the most relevant and useful takeaways I have compiled for this course.

Introduction

Video 1: The Course

Main Course

Video 2: What Benefits Should You Focus on?
Video 3: How do you structure your benefits?
Video 4 – How can you justify emotional purchases?
Video 5: What are the Best Emotional Appeals to Use?
Video 6: How To Disguise Your Persuasive Intended
Video 7: How should you frame numbers?
Video 8: How should you use scarcity?
Video 9: Summary – DARRP Framework

Bonuses

My DARRP Framework PDF
PDF: References (Complete list)

Instructor

Nick Kolenda

Length

1 hour 32 minutes

Course #4
Viral Marketing

Overview

To show why certain messages go viral and how to get more people sharing your message, I will break down research on social networks diffusion.

Introduction

Video 1
Video 2: What we’ll cover

Why People Share Messages

Video 3: Emotional factors
Video 4: Social Factors

How to create shareable messages

Video 5: Emotional Content
Video 6: The Social Implications
Video 7: Polarizing Topics
Video 8: Humor in Relativity
Video 9: Topical content

Seeding Strategies

Video 10: Overview Seeding
Video 11: Micronetworks
Video 12: Maven groups
Video 13: Macronetworks
Video 14 – Step-By-Step by Step

Bonuses

Video 15: Future Directions
PDF: Micronetworks and Macronetworks

Instructor

Nick Kolenda

Length

1 hour 40 minutes

Course #5
Content Marketing

Overview

In my early career, I was a digital marketer. I have poured all of my knowledge into the massive 8-One hour course. This is the same method I used to build my blog and website to 40k+ subscribers.

Introduction

Video 1: The Course – Click Here to Watch
Video 2: Introduction to the Course
Video 3 – How I got my blog to 5k subscribers
Video 4: Promoting via Content Aggregators
Video 5: Influencer Outreach and Promoting

Create Your Content

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Video 6: Your Content’s Goal
Video 7: How to Select Topics
Video 8: Keyword Research Process
Video 9: Heuristics of Epic Material
Video 10: How to Integrate Academic Research
Video 11: How To Generate Your Own Information
Video 12: How to Make Effective Imagery
Video 13: Variability and Long Form Content
Video 14: Types and Uses of Viral Articles
Video 15: Where to publish your content

Optimizing Your Content

Video 16: SEO’s Future
Video 17: Technical Seo
Video 18: Onpage Optimization
Video 19: How to Make Content Upgrades
Video 20: How to Deliver Content Updates
Video 21: How to integrate new subscribers
Video 22: Setting up Google Analytics
Video 23: A Tour of Google Analytics
Video 24: How can you measure content performance
Video 25: Publishing checklist

Promote Your Content

Video 26: How to compile Influencers
Video 27: Influencers are ready to share your content
Video 28: How To Contact Influencers
Video 29: An Overview of Link Building
Video 30: How To Boost Your Organic Ranking

Bonuses

PDF: Top 50 Content Marketers Resources
PDF: Formulas for Headlines
PDF: Helpful Articles
PDF: Examples Of Epic Content
PDF: Tutorial – Influencer Outreach
PDF: Tutorial for Academic Research
PDF: Tutorial – Keyword Research
PDF: Keyword Research Spreadsheet
PDF: Influencer Database

Instructor

Nick Kolenda

Length

8 hours and 3 minutes
High quality videos are what I aim for.

But don’t take my word for this…
To recap, you get…

14+ hours of my most insightful psych insights
5 courses, plus more.
All courses include certificates of completion
Access to new content immediately
Spend quality time with you and your family 🙂

Other FAQs

How often do new content get added?

I attempt to add 1.-2 videos every month.

What is the difference between this and your free content?

School of Mind focuses on practical applications. The majority of the information I provide is not available in my guides, books, or YouTube videos. The best information is kept in School of Mind. These techniques would be much more effective if everyone knew about them.

Download immediately Nick Kolenda – Pricing Psychology

What subjects will you be covering in the future?

I will be adding material (e.g. selling pricing) to existing courses and creating new courses.

Readmore: http://archive.is/XDKTJ

Here’s what you can expect in the new book Nick Kolenda – Pricing Psychology