Stop Letting Amateur Copy & Lifeless Value Propositions Wipe Out Your Conversions
Get the recordings of this intensive training camp on Product Messaging & Sales Page Copywriting
ConversionXL – Live Class: Customer Acquisition Master Course
Stop Letting Amateur Copy & Lifeless Value Propositions Wipe Out Your Conversions
Get the recordings of this intensive training camp on Product Messaging & Sales Page Copywriting
Register for this 8-class Product Messaging course learn how to …
- Choose messages that trigger your customers’ real-Motivations for your life
- Craft value propositions that capture visitors’ attention & pull them in
- Strengthen your page copy with persuasive narrative & flow
- Transform raw data & research into powerfully convincing copy
Are You Frustrated (or Even Embarrassed) By Your Website’s Clunky, Confusing Sales Copy? You’re Not Alone
As a marketer, you know that having a strong value proposition & relevant messaging is critical for maximizing conversions.
But knowing this doesn’t make writing them any easier.
Pinpointing what’s uniquely valuable about your product? That’s hard enough.
Figuring out how to convey this value in words that convert … That can seem damn-Nearly impossible
However, crafting high-quality work is possible-converting value propositions and perfecting your sales page copy doesn’t have to be a painful, frustrating ordeal.
You don’t need to start writing by staring haplessly at a blank page.
You only need a step-By-A step-by-step framework to transform dry product specs into memorable, sticky sales copy. A repeatable, reliable research methodology is essential.-driven framework you & your team can come back to again and again.
… Which is precisely why we created this course.
Learn How to Fix Your Value Propositions, Product Messaging & Sales Page Copy … in Just 4 Weeks
Are you looking to revamp your website or sales page?
Bring it to class with you and immediately put what you have learned into practice. Momoko Price, a conversion copywriter extraordinaire reveals the exact process she uses to optimize messaging & page copy for enterprises, agencies & startups like Intuit, MetaLab, and Respondly (recently acquired by Buffer).
Eight deep dives are required.-dive, video sessions, you’ll discover how to
- Systematically “tear down” & rebuild the copy of virtually any sales page
- Home in on your product’s most compelling value proposition
- Your message will be heard clearly with a clear voice-This is-Customer research
- Ditch the clichés and infuse your copy with authenticity & passion
- Combine your messages into a story to sell
Follow along as Momoko works over The copy & messaging of a real sales page, in class. Witness the research, analysis & behind-the-Curtain problem-solving.
See how elite copywriters go from asking questions … to analyzing research … to creating messaging flows … to crafting the final copy.
PLUS: A complete conversion kit is available-copywriting worksheets, templates & checklists along with the course, so you can immediately transfer & apply everything you’ve learned into your own business.
“… But is this course right for me?”
It depends. This course is perfect for you if …
- You’re in charge of marketing, drive traffic to key landing pages (including your homepage), and feel like you just can’t get the needle moving
- You’re tired of taking an ineffective “spaghetti” Approach to your messaging (a.k.a. throwing random ideas around & seeing what sticks)
- You suspect (or know) that your sales page copy … well, sucks (hallmarks of sucky sales page copy: persistently low conversion rate, +60% bounce rate, visitors fail to scroll, few CTA clicks)
- Your sales team needs a well-structured, documented, clear process.-page copywriting it can go back to again & again
What is this? Course Will Cover
Weeks 1 and 2, Finding your Key Messages
Class 1: How to “Tear Down” Copy for your page
Watch & learn as Momoko reveals the exact system she uses to evaluate her clients’ messaging & copy, pinpoint problem areas, and home in on tactics to fix them.
Class 2: How to Find and Gather Messages Online
Find out how to gather & recognize powerful messages about your product — even when you don’t have a single customer yet.
Class 3: How to Get Powerful Messages from Your Customers
Your most happy customer will talk more persuasively about your product than you. Learn how to coax compelling messages out of them with carefully structured surveys & One-on-One interview.
Class 4: How do you find your best value proposition?
You should now have a lot of data on messaging. In this class, you’ll learn how distill this data into clear value propositions that will set your product apart and boost your conversion rates.
Weeks 3 and 4: Writing, Editing, & Layout
Class 5: How to Add Structure & Flow to Your Messages
It is essential to optimize conversions by ensuring that your messages are delivered in the right order. Learn how to create tailored Messaging Hierarchies that seamlessly bridge the gap between your offer and your customer’s mindset.
Class 6: Writing your first draft
You’ve done the research — now it’s time roll up our sleeves and write. How to handle tricky elements like headlines and subheads, hooks, forms and CTAs (and how to avoid conversion).-You can learn from your mistakes.
Class 7: How to “Punch Up” Your copy
Did you get everything down on the page (including your kitchen sink) Great. In this class, you’ll learn how to cut fluff and filler with surgical precision and replace it with attention-Grab your visitors’ attention with attention-grabbing statements
Class 8: Formatting Your Copy & Laying Out Your Page
To add power and flow to page copy, learn how to use contrast, typography and image choice. Your copy will be laid out in a professionally annotated wireframe.-Design with fidelity
Bonus
BONUS-CLASS: How to Change Your Team to a Copy-First Design Workflow
Are you guilty of allowing your team to become obsessed with color schemes and fancy mockups while ignoring the actual copy? This bonus course will help you and your team to get rid of chronic content chaos and embrace copywriting.-Customer first, and more importantly-First) Approach to Web Design
But wait, there’s more:
In addition to live class recordings, you’ll get immediate access to snack-You can instantly access video lessons in small sizes on the basics of conversion copywriting when you sign up. The following topics are covered:
Pre-Recorded video lessons are as follow:
1. 1- How to Dispel Toxic Copywriting Myths
2. 2- What Conversion Goals Should Your Website Have?
3. 3. Applying the Conversion Formula for Copy
4. 4. What is it? Customer “Motivation,” Really?
5. Five Value Propositions that Make a Great Value Proposition
6. 6- The Customer Awareness Spectrum
7. 7- Be a good copy keeper-First Approach
8. 8- The importance of narrative/persuasive flow
9. 9- “Punch-Up” Tips to improve your copy
10. 10- Anatomy and Mechanism of an Irresistible Call-To-Take Action
All these videos will be instantly available after you sign up for the course.
Sale Page : https://conversionxl.com/institute/live-class-product-messaging/
Course Features
- Lectures 0
- Quizzes 0
- Duration Lifetime access
- Skill level All levels
- Students 0
- Assessments Yes
