ConversionXL, Chris Mercer – GTM For Beginners

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ConversionXL, Chris Mercer – GTM For Beginners

ConversionXL, Chris Mercer - GTM For Beginners

This training program will provide you with the necessary skills to succeed.

A knowledge of how to use Google Tag Manager to deploy third-Tracking party members.
You have the power to set up your own tracking without having to depend on a developer.
This system can be used immediately to make sure that all tags are properly tagged (HotJar. Optimizely. Mixpanel. Stay organized.

Introduction video
Google Tag Manager is essential for any technical analyst or digital marketer.

Google Tag Manager probably isn’t something that keeps you up at night, wondering where you’re falling short skillwise. But if you’re in digital marketing, maybe it should be.
Google Tag Manager can be used to control your online data

What does a tag manager do?

It’s like a control center for your data. If you’re operating without a control center, you’re not getting all the value out of your data measurement and analysis.

Maybe you’ve even installed Google Tag Manager and started to play around with it, but you realized it wasn’t as intuitive as you first thought. This is not uncommon. It is common. However, although some basic tasks are simple (setting up tags), Google Tag Manager’s power goes beyond those things. Even if you have some basic skills, there are many amazing things that you can do with Google Tag Manager. GTM.

I have now created more than ten containers for my clients. I am seeing real results in event tracking and adding conversion pixels.

Sean Kerrigan is a Digital Marketing Specialist at The Update Company
Sneak preview: Lesson 1
Google Tag Manager Basics: Your Introduction

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Google Tag Manager offers new opportunities for optimization and analysis

Wouldn’t it be nice to simplify cross-Domain tracking to make sure your data is useful To setup custom events or variables to track page activity with more granularity. To enable your marketing team to deploy tags, without the need to hire a developer.

Google Tag Manager addresses many of the most common problems that marketers face when it comes to analytics.

Playing around by yourself can be valuable, but it’s so much more efficient to watch over an expert’s shoulder as they show you the ins and outs, the most important and powerful use cases, of Google Tag Manager.

“I’d go so far as to say that a [Tag Management System] is practically a prerequisite to managing analytics efficiently, and ultimately to deriving serious value from analytics at all.”
Nick Iyengar in MarTechToday, 2016

The concept of tag management is relatively new to the digital marketing industry. It’s only going to become more and more important to know and master in the years to come, especially if you’re in digital marketing.

You may be the one who determines your marketing future.
Justin Rondeau – Director of Optimization @ Digital Marketer

Just when I think I’ve gotten good at Tag Manager, I talk with Mercer It is amazing to realize that there is so much more power than I ever imagined. He pushes the limits of the tool and has a greater grasp on the application than anyone else I know.
This course is right for you if…

You’re a digital marketer who wants to increase the value you provide to the company (and get paid more).
You’re an analyst who wants to derive more value from their data and open up your analytics insights to your organization, even those without technical skills.
Crossing is something you want to do.-Domain tracking, custom tracking and enhanced ecommerce tracking are all possible with ease. Tag deployment is also possible.

Get your instant download ConversionXL, Chris Mercer – GTM For Beginners
You’re tired of having to rely on developers to set up tracking for you.
You want to supercharge the analytics skills you already have, and get more out of the data you’re currently working with.

This course is probably not for you if…

You are a Google Tag Manager expert.
You’re bored by this analytics and “tracking” Things, and just want be creative

Concerning your instructor Chris Mercer

Mercer (as he’s known) is the co-Founder of Seriously Simple Marketing. Since 2013, he has helped marketers, teams of marketing professionals, and agencies unlock the power and potential of Google Tag Manager.

He has spoken at conferences around the globe, including Traffic & Conversion, Digital Elite Camp, Performance Marketing Summit and Conversion Conference.
8-Intensive class
Training course on Google Tag Manager

CXL Institute offers you in-Deep online training course taught by an analytics and tag management expert. Chris MercerSeriously Simple Marketing.

This course will teach you how to use Google Tag Manager to improve your company’s analytics.

If you’re on a small team, you’ll be a hero. If you’re a marketer or an analyst at a larger organization, the value you bring to your role will drastically increase.

You should be proficient in one the most essential tools available to digital marketers.
Confidently know that your tracking isn’t broken
Google Tag Manager allows you to deploy third party tracking software
You can set up tracking without having rely on a programmer
Advanced tracking provides more insights into your data.
To ensure your tags remain organized, create a system that you can immediately use

When you complete this course, you’ll be able to

GTM Expert Chris Mercer He will draw back the curtain, and you can watch as he shows off:

How to use tags and triggers to personalize your tracking and extract more value from your data
How to do simple cross-Domain tracking
How to use GTM You can send data from multiple sources to Google Analytics
How to create an automatic tracking event
How to set-up retargeting and tracking pixels in customer acquisition campaigns
How to use it GTM “dataLayer” This feature is available
How to add users and manage workflow to transform your company into a culture which values data and makes better business decisions

Overall, this course will make you a lot.
The complete course curriculum
Google Tag Manager

Lesson 1
Google Tag Manager Basics: Your Introduction

What is a tag manger and how does it differ to Google Analytics?

Lesson 2
How to get to know GTMTags

A tour of tags

Lesson 3
What to Know GTMTriggers

A tour of triggers.

Lesson 4
Learn More GTMVariables

A tour of variables.

Lesson 5
How to get to know GTMData Layer

Introduction to the data layer.

Lesson 6
Learn More GTMOrganization

Folders, user management basics and naming conventions.

Lesson 7
Get to know GTMPreview Mode

Intro to Preview Mode

Lesson 8
How to get to know GTM: Workflow

Workspaces: From plan, to build to preview, publish, and review

Lesson 9
Getting Started: Creating Your First Tag

This video demonstrates how to set up a GA Pageview tag

Lesson 10
Getting Started: Scripts & Pixels

Introduces basic pixels (hotjar.paypal.facebook).

Lesson 11
Tracking Engagement: Clicks & Time

Links & Timers

Lesson 12
Track Engagement: Scroll

Lesson 13
Tracking Engagement: YouTube Videos

Lesson 14
Data Layer 101: Storing Details

Lesson 15
Data Layer 101: Reading Details

You can use DVLs to access information from the Data Layer

Lesson 16
Tracking Ecommerce: The Essentials

Lesson 17
Cross Dive Deep Dive-Domain tracking

Lesson 18
Deep Dive: Tag Sequencing

Lesson 19
Deep Dive: Formatting Variables

Variable results: How to control them

Lesson 20
Wrap Up & Resources

You can show off your new skills with a certificate

Pass the exam after you have completed the course to become certified.

You can add it to your resume or LinkedIn profile.-Earned raise.
CXL Institute is an approved LinkedIn education provider

Your education, certificates and badges can be added to your profile in the Education section.
How to locate CXL Institute via LinkedIn

The CXL Institute subscription includes this and all other courses.

CXL Institute offers online courses in growth, digital marketing optimization, analytics, persuasion, and optimization. All this is included in one subscription.

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