ConversionXL, Chris Mercer – GTM Intermediat

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ConversionXL, Chris Mercer – GTM Intermediat

ConversionXL, Chris Mercer - GTM Intermediat

This training program will help you.

Greater data governance and control over your tag management.
Know how to be super powerful and underutilized GTM features.
You can speed up the process of QA and implement changes across your teams.

Introduction video
Google Tag Manager’s true power is unlocked

Are you a user of GTM for a while, but feel like there’s more to the tool than you’re currently using? Well, you’re right. GTM This powerful tool is often underutilized.

These strategies and knowledge are similar to those used by enterprise-level companies all over the world.
This course is deep

If you’re on this page asking yourself, “what’s a tag manager?” this course probably isn’t for you.

This is Google Tag Manager 201. You’ve been functionally using GTM for a while, you know the terminology and landscape, and you’ve effectively implemented tag management in your organization.

This is the next level. This course takes you from functional to efficient, from beginner to intermediate to advanced.

While I was working with GTM Before I started this class, I was a complete novice. I learned many skills, including how to organize my tags. “simple” Things like using customTask, forcing SSL for GA calls and other things. My company’s GTM Since the beginning of class, tagging has been reliable and error-free. This gives us daily actionable insights.

Ben Brooks, Senior Digital Marketing Manager @ Nintex
Greater data governance & control

In addition to learning more of the technical capabilities of Google Tag Manager, you’ll also learn how to manage your data and tags more efficiently. You will be able to work with your team at a higher level. This will result in fewer errors and time implementations. Data can also be shared with anyone on your team who requests it.

The second module of this course is dedicated to these strategic components of Google Tag Manager. The tactical and technical parts are both useful, and you should begin with them.

Once you understand the inner workings of, however, GTM, it’s time to graduate to looking at your tag management as a strategic operation.
Do things right

If done well GTM This significantly cuts down the time your team spends managing tags. This allows for more advanced tracking and data governance.

However, it is important that you carefully implement it.

We’re seeing more and more companies who race forward to quickly and miss an important step in planning. They then end up with inaccurate data.

This course will show you how to avoid common mistakes that will save you money, time, and stress.
Get your Google Tag Manager skills up to the next level

You should be proficient in one the most essential tools available to digital marketers.
Accelerate implementations and modifications to your tag management.
Get advanced tracking solutions.
Explore the features of GTM you’ve been missing out on.
Create a system that allows for greater data control and governance within your company.
Make sure you have a process for QA and workflow that is easy to use and eliminates costly and embarrassing mistakes.

Get your instant download ConversionXL, Chris Mercer – GTM Intermediat

This course is right for you if…

You want every opportunity to profit GTM can do, and not just the basics.
You have used GTM Regularly for at least 3-6 months.
You are familiar with HTML, CSS Selectors, JavaScript and HTML.
You are a person you consider yourself to be. “technical marketer” Analyst and would like to be even more.
A foundational course has been taken. GTM Want to take a course (including ours), and you want to get more.

This course is probably not for you if…

It is important to continue learning the basics GTM Features
You’re not familiar with any JavaScript, CSS Selectors, or HTML concepts

The complete course curriculum
Intermediate Google Tag Manager

Lesson 1
Intermediate GTM Intro

Here are the details of what is about to happen.

Lesson 2
Advanced Video Tracking for Engagement

Lesson 3
Tracking Engagement: Page Elements

Lesson 4
Tracking Ecommerce is the Next Level

Enhanced Ecommerce in Data Layer

Lesson 5
Deep Dive: Custom Dimensions & Metrics

Sending Custom Dimensions & Metrics to Google Analytics

Lesson 6
Deep Dive: User ID Tracking

Set up a User ID

Lesson 7
Deep Dive Table Variables

Lookup and Regex

Lesson 8
Deep Dive: JavaScript Variables

Javascript & Custom Javascript Variables

Lesson 9
Deep Dive: Event Variables

Event & Auto Event Variables

Lesson 10
Deep Dive: Cookies in the Deep Dive GTM

Cookies: Setting up and reading GTM

Lesson 11
Deep Dive: GTM API

API Awareness

Lesson 12
Wrap Up & Resources

Take pride in your new skills by obtaining a certificate of completion

After completing the course, you will need to pass a test in order to be awarded a CXL certificate.

It can be added to your resume, LinkedIn profile, or simply for fun.-Earned raise.
CXL Institute has been approved to offer LinkedIn education

You can include your education, certificates, and badges from CXL Institute in the Education section.
How to locate CXL Institute via LinkedIn

This course (along with all others – see full list here) is included in the CXL Institute membership.

CXL Institute allows you to take online courses in digital marketing, optimization and persuasion.

World’s leading practitioners teaching you their best stuff.
50+ Online Courses on Data-driven marketing
Each month new courses are added

50+ courses (full listing here) covering all aspects of data-Marketing driven (new courses added each month)
4 Minidegrees to give you advanced skills
Talk recordings of world-class practitioners at CXL Live or Elite Camp

Are you a group with multiple users? Our Teams All-Instead, choose an Access plan.
The CXL Institute guarantees:

7-day no questions asked money back period
Learn immediately and you can improve your results.

Need help convincing your boss?