ConversionXL, Paul Boag – User-Centric Marketing

Even if your conviction is strong about the need to make it more user-friendly-Marketing can be centric, but not all employees in your company. This is why this lesson: Paul The case for the user will be laid out-What is a centric approach?

An user-Understanding your audience is the first step to marketing that is customer-centric. This lesson will help you understand your audience. Paul This will help you understand why traditional personas do not suffice. He will show you the questions to ask about your audience.

User research can be hindered by the perception that it’s expensive. This is especially true when you are just starting. As a first step, you’ll find that your company already has a lot knowledge about your audience. This lesson will help you to: Paul We will show you how to find that knowledge without spending any money.

Surveys are an effective tool to better understand users. But we use them incorrectly. This lesson is for you. Paul These techniques will help you to find valuable and useful information about your audience.

It is all about answering people’s questions, and also addressing their objections. However, some objections or questions are more pertinent to users than others. These deal breakers need to be identified so that users can find the answers they seek. This is possible through top task analysis. As you’ll see in this lesson.

We must spend time with our customers if we are to gain a better understanding of them so that we can convince them. Marketing success depends on having a relationship with users. This is the lesson. Paul This section outlines the various approaches you have to this principle.

The information we gather about customers in research should be clarified and communicated to all employees within the organisation. This is usually done by creating personas. But customer journey mapping is a better approach. Paul This lesson explains:

A workshop on customer journey mapping is one of the most effective ways to map the customer’s journey. This lesson will teach you: Paul This guide will walk you through the steps of running such a workshop, and explain what it takes.

Many companies do customer research and then leave the results to rot in a drawer. We must ensure that we use what we learn daily if we want to be user-centric in our marketing. This is the lesson. Paul This video will demonstrate exactly how to do it.

It is important to understand your users and what they are looking for in order to create compelling campaigns. However, involving users in campaign design helps to strike the right tone.

When planning a campaign you make many decisions. But, how do we know which ones are right? This is why testing should be part of every campaign. This lesson is important. Paul This article focuses on how to test mockups of email templates and landing pages.

Your website is an integral part of all marketing campaigns. Yet often we structure those sites around our world view, rather than the user’s perspective. Your website should reflect the way users think.

The time and cost of building websites to support your marketing strategy is not worth it.-consuming. You can make costly mistakes and end up with a site that doesn’t convert. Here’s why: Paul Before you commit to the final build, it is worth building a prototype.

Although usability testing can dramatically increase your conversion rate, it comes with its challenges. This lesson teaches us how to make our lives easier. Paul These challenges will be explored and shown how remote testing unfacilitated might be more practical for some organizations.

We marketers tend to rush from one campaign to another and forget to review how each campaign performed once it is launched. Digital channels make it possible to track how campaigns are performing and adjust them as they run. This is the last lesson. Paul This article explains how to make that happen.