ConversionXL, Simo Ahava – Advanced GTM

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ConversionXL, Simo Ahava – Advanced GTM

ConversionXL, Simo Ahava - Advanced GTM

Do you feel like you know Google Tag Manager, but there’s a lot more to know?

Here’s your chance to master Google Tag Manager’s complexities with Google Developer Expert Simo Ahava.

Once you’re ready to move past the basics, you need to realize that GTM This is a Javascript deployment machine. Advanced level GTM User, you must know how to use APIs and data layers, as well as event tracking.

This is the purpose of this course.
This article contains 9-lesson training program, you’ll learn

Understand GTM The GTM Data model, Javascript skills and how to automate tasks with the GTM Programmmatic API
Customizing GTM Use event tracking to track interactions within a site
Modifying your Google Analytics setup via Tasks API and hitCallback. Also, you can use the Google Analytics Settings variable. Regular expressions are also available.
The dataLayer: What it is and how to use it
Turning GTM Transform your data organization into a true powerhouse

Introduction video (5 min).

This was one of the most valuable and informative classes I have ever attended. Simo A great teacher and even more knowledgeable than I was based on his blogs.

Kim Towne is a Senior Marketing Analyst at Mindstream Interactive
The web’s technology stack gives you more assurance

Google Tag Manager sits firmly in the fascinating interface between different parts of the organization: marketing, IT, HR, sales, and products & services.

To understand this interplay between the different departments of an organization and the systems they use to communicate data to and from the website, it’s important to understand the web browser and how GTM is well-versed in the limitations and possibilities that the browser technology stack places on users.

This course will teach you how JavaScript dynamically works and how DOM manipulation and event tracking can work in your favor and against you.

There are many examples of really advanced technologies that can be seen in action GTM principles.

Jesper Reinholdt – Digital Business Optimization Consultant @ Atcore
Learn all about Data Layer

It’s not hyperbole to say that the Data Layer is what makes GTM tick. Data Layer, to many, is just a JavaScript array that feeds data into Google Tag Manager. But, this is only one part of the entire picture.

In this course, you’ll learn about the multiple faces of the Data Layer. You’ll understand how the Array is actually just a message bus, feeding messages to Google Tag Manager’s internal data model. You’ll learn how Google Tag Manager introduces an imitation of “state” You can use the browser to your advantage to send data to the website.

If you want to get the most out of this tool, it is crucial that you understand the interactions between the website, Google Tag Manager, and the Data Layer.

Simo’s class is the most exciting, actionable, rich, detailed, class I have ever taken. This class alone is well worth the cost of admission to the Institute for one year. OMG. Thank you for sharing this with the world!

Fred Pike is the COO of Northwoods Software
Google Tag Manager: How does it work?

This course will focus on how Google Tag Manager functions under the hood. It’s not just a theoretical exercise, though, as the learning curve of GTM It is difficult and requires understanding the nuances of how things work. GTM’s data model, event tracking, and end-To-End debugging work. These lessons can be applied to real use cases and can be used to make the container more that the sum of its individual parts.

JavaScript is available in all languages.-Present when we talk about “advanced” Google Tag Manager. The more you dive into Google Tag Manager, the better. GTMThe blurrier the line between Google Tag Manager JavaScript and JavaScript becomes, the more confusing it will be. At some point, you’ll find yourself coding more JavaScript than using the GTM You can use UI in your everyday work. The tips and tricks shared in this course will help you get a better grasp of the JavaScript paradigm you’ll need to subscribe to if you want to make the most of Google Tag Manager.

The course provides the foundation needed to help anyone want to improve their knowledge and unlock the full power Google Tag Manager. You can refer to the powerpoint slides and example codes/mini assignments for great reference.

Thomas Scoggins is a freelance web analyst

The Advanced GTM This course will give you a deeper understanding of the foundations Google Tag Manager is built upon. This course is not easy, but it will help you to be ready for any situation.-Ordinary GTM implementation.

Jurri Gerretsen, Web Analyst @ Roompot

This was what drove me to take this course. Simo I was the curator. I was able understanding the data model GTM has, and also the ability to send customized information through customTask.

Fabio Vanden Broeck, Analytics & Tracking Specialist @ Mediagrif Interactive Technologies Inc.
This course is right for you if…

How to use it best GTM JavaScript: Customizing web analytics tracking
How to Make a Good First Impression GTM API makes managing easier
Need help? GTM JavaScript web tracking issues

This course is probably not for you if…

JavaScript is foreign to you and you don’t have the motivation to learn it
Are you looking for something more?-dive into mobile GTM Oder the GTM Programmmatic API
This is just the beginning. GTM and don’t like technical descriptions, live coding, or browser developer tools

Download it immediately ConversionXL, Simo Ahava – Advanced GTM
You may not care about web analytics deployment or implementation. GTM replaces your IT department or developers

You should have the skills you need

Intermediate understanding of how GTM works, particularly how tags and triggers interact with variables
Basic scripting skills and understanding of JavaScript, especially DOM manipulation (you’ve taken Codecademy’s intro course or equivalent).
Basic understanding of how the web browser works, especially when it comes to event tracking, the Data Layer, and Chrome’s developer tools

About
Simo Ahava

Simo Ahava Expert on web analytics customization and tag management solutions for improving the whole “life cycle” data collection, processing and reporting. His areas of greatest expertise are Google Analytics, and Google Tag Manager. These areas have been designated by Google as the expertise of a Google Developer Expert.

Simo Holds the position of Senior Data Advocate @ 8-bit sheep. He is also the author of a popular blog at www.simoahava.com about Google Analytics and Google Tag Manager Development.

A prolific blogger and experienced speaker. Simo Can be seen and heard at conferences, product forums (support communities), and developer meetings-Ups and downs.

Learn the entire course curriculum
Advanced Google Tag Manager

Lesson 1
Welcome to the Course

Lesson 2
Event tracking under the Hood

In the first lesson, we’ll start with Google Tag Manager’s event tracking model. You’ll learn about GTM’s data model, how the dataLayer interacts with GTM’s complex data structures, and how automatic event tracking makes use of these interactions to help you track user activity on the website.

You’ll learn:

What happens when a dataLayer.push is executed?() This is essential if you are to design and build complex Google Tag Manager implementations.
How to use an auto-Event tracking is a great way to use Google Tag Manager on your site.
How to resolve problems GTM’s auto-Event tracking – how to save hours of detectivework once you understand the common reasons why event tracking fails.

Lesson 3
Custom Event Listeners

Using Google Tag Manager’s auto-Event tracking is ideal for measuring clicks and submissions. But what if your goal is to measure interaction with your form? Or when the user hovers over an image but doesn’t click it? Or how long the user spent on the page. You’ll need to create your own event listeners for these use cases.

This lesson will teach you:

How the JavaScript event handling model works – and how you can utilize it to fix issues with tracking form submissions, for example.
Google Tag Manager can track different types of browser events.
How to create your own event listeners. Because sometimes GTM’s own native auto-Even event listeners don’t suffice.

Lesson 4
The Tracker Object

Google Analytics uses the tracker object structure in order to collect interactions from websites into well-structured data-Google Analytics requests and hits were formed. In this lesson, we’ll discuss how this tracker object works, and why it has some serious implications for Google Tag Manager implementations.

We’ll address:

How the tracker object works – and why it’s such an important asset in building Google Analytics tracking on a website.
How the tracker object interacts with Google Tag Manager – spoiler alert: it’s not smooth sailing. GTM It uses the tracker object in a unique way.

How to fix single issues-Page applications – The biggest problem is how do you measure one-Google Analytics allows you to correctly page applications using Google Tag Manager.

Lesson 5
CustomTask

You have customTask, which is the most powerful tool available to customize your Google Analytics implementations. In this lesson, we’ll discuss why this is so, and how you can do things like PII removal and hit multiplication with ease when using customTask.

This lesson will be your guide:

What “tasks” Google Analytics is a Google Analytics tool that shows you which of these contributes to your GA hit.
How customTask works, and why it is so special

How customTask can be used to your advantage – and how you can use online tools to make customTask work.

Lesson 6
Enhanced Ecommerce

Google Analytics’ most intriguing reporting model is Enhanced Ecommerce. Implementation isn’t always easy.-Many of the quirks associated with Enhanced Ecommerce are difficult to understand. You will find many of these features easier to understand, which will make your future implementations more efficient.

We’ll cover:

How the rigid data structure could be detrimental to Enhanced Ecommerce and the role of the dataLayer
How to use the Custom JavaScript variable method – useful if you don’t want to be subservient to a costly refactor operation on your Ecommerce dataLayer.
Years of experience has taught us many lessons. “huh?” situations with Enhanced Ecommerce data, and we’ll go over some of the more prominent ones in this lesson.

Lesson 7
API Outline And Resources

Google Tag Manager’s API can save your organization hundreds of hours of manual labor, as you learn how to write scripts that automate many of the menial tasks. If you’re struggling with dozens of containers that require constant upkeep, the API will soon become your best friend.

This lesson will be your guide:

What’s the GTM API is what it is and how it can help you save time in the long-term.
What resources are available and what methods are available via the API? This includes many use cases where the API can prove to be an invaluable tool.-saver.
How to get the API working – and how easy it is for you to use the tools.

Lesson 8
Make Your Own API Tool

We’ll take the learnings from the previous lesson, and put them to practice in this one. You’ll learn how to build a simple but extendable Google Sheets extension, which pulls in data from the Google Tag Manager API.

You can set yourself up for success by:

How to build Google Sheets extensions – it’s easier than you think!
How to utilize the Google Tag Manager API in Sheets’ Apps Script – build your own documentation tool that you can start using immediately.

Lesson 9
Templates Introduction

Google Tag Manager allows you to create custom templates for your scripts.

In this lesson, we’ll cover:

Custom Templates: Why it is important to use them. Also, why getting rid Custom HTML tags or Custom JavaScript variables can be a bad idea.
How the template editor works, and how you can use it to test and debug.
What’s the “Sandbox JavaScript” What is it and what you should know about it – Why has? GTM It created its own JavaScript flavor. How does it work?

Lesson 10
Create Your Own Custom Template

You’ll put the learnings from the previous lesson To good use as you build your own Custom Tag Template. You’ll also learn the end-to-The process of creating and disseminating a template.

In this last lesson, we’ll cover:

How to create the fields, code, and permissions for a custom tag template
How and where should it be distributed to increase brand visibility

Lesson 11
Wrapping Up

Take pride in your new skills by obtaining a certificate of completion

Once you’ve completed the course, pass a test to get certified. It can be added to your resume, LinkedIn profile, or you could just do it.-earned raise you’ve been waiting for.
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