Copy that converts can be written by you, too.

First, you had to come up with a product and service that would be extremely profitable. The second is figuring out how to make people who should be your customers understand that they need what you’ve got.

If you’ve written copy more than once, you know the feeling.

You sit down to write the email that’s supposed to sell people on your solution. But there’s a voice in your head reminding you how hard it was the last time you tried to write copy. Even when your copy convinces, there’s a voice in your head reminding you how difficult it was to write copy that would convert.

You’re trying to win the lottery on command

The fact is that great copy isn’t based on luck or chance. It’s based on repeatable rules and proven processes and reliable frameworks.

That doesn’t sound very sexy. And I’m more than okay with that.

Because y’know what is sexy? Testing your data-driven copy and it beating the creative stuff by an overwhelming margin. That’s sexy. Data is the best part of any business.-Driven parts. Everything else is guesswork. And you can’t sell your boss or your clients on paying you for your guesses.

If you’re able to write data, it is easy.-Driven “conversion copy,” Marketing, persuasion & growth are all easier

Conversion copywriting simply means using your words to get a YES. After studying and practicing all forms of copywriting for nearly 15 years, I’ve stripped away the mystique of copywriting to create Copy School.

Join us Copy School You can skip the guesswork. You’ll get the frameworks, formulas, processes and repeatable techniques to plan, write and optimize copy that gets results worth bragging about. Whether you write your own copy or hire people to, you’ll perform better with a clear understanding of what makes a message succeed or fail – which you’ll find inside Copy School.