Jason Fladlien – Gary Halbert Swipe File

Let me be upfront. My goal in this ad is to sell you something. This would normally not be a good idea to post an ad. For one reason, however, I am able to be transparent about my intentions. What I am going to sell you will be perhaps be…

Jason Fladlien – Gary Halbert Swipe File

Dear Internet Marketer friends,
Let me be upfront. My goal in this ad is to sell you something. This would normally not be a good idea to post an ad. One simple reason is that I can be transparent about my intentions. What I am going to sell you will be perhaps be…
This is the Most Amazing Offer You’ve Ever Seen!
Here’s why. For the past four weeks I’ve been doing research at several libraries, on google, and combing through the massive online newspaper archives at newspaperarchives.com.
The results of this research has been tremendous… for I have uncovered 37 of the best newspaper, magazine, direct mail and online advertisements ever written by Gary Halbert, who in most people’s opinion is the best copywriter who ever lived.
When people get together, it is normal for them to be a “swipe file” to sell, here’s what they do.
Step 1: Locate the ads
Step 2: Mix them All Haphazardly
Step 3: Write a Whiz-bang Sales Letter and Make it a Day
That’s not how I roll.
To guide me in running my online business, I have a simple motto. It is what? I’m glad you asked. My motto is:
Give at Least 20 times more
More Value than the Price!
Also, make an irresistible deal.
So here’s what I did with these 37 Gary Halbert Ads.
Then I converted them to PDF. Why? You might be asking why?
Then, you can go back to your original location and start over.-Write each section in such a way that it is relevant to the product or target audience.
That’s my biggest secret for writing…
Instant World-Class Ads
This was only the beginning.
Not only are you getting a PDF transcript of all 37 ads… but… you’re also getting a detailed analysis of 34 of these ads personally written by me.
This is because I highlight every instructive lesson in my copy and communicate it in simple and understandable language. It is my goal to show you immediately the copy strategies that have generated millions of dollar.
Some of Halbert’s techniques are basic, and I’m sure you are aware of them. But there is also a lot of subtle, advanced copywriting going on that I think 3 out of 5 people would miss… unless it was pointed out to them.
The reason I say this is because I’ve read every Halbert newsletter ever written, and some of the techniques I discovered…
…Were Never Mentioned
In Anywhere Gary Halbert Newsletter!
Listen. You can only get one. “takeaway” from each ad after reading my analysis, and apply it to your copywriting… how much better of a copywriter will you be? How much more money can you make with this analysis?
At this point I realized I had a pretty killer offer… but I still wasn’t finished. I wanted you to get even more value. The next step was to give you even more value.
So I went through almost every ad and searched for the one greatest lesson it had. Since we’re looking at some of the best ads ever written, I often found more than one.
These lessons became homework assignments. Naturally, this was not an easy task. “homework” Optional. You can have instant riches and success.
What happened to me when I became a dry man?-Behind-The-Copywriter for ears. I turned my five-figure copywriter into a copywriter in six months.
   1. Take a look at a million-dollar ad.
   2. This ad contains the most valuable lesson.
   3. That lesson is a constant reminder to me.
   4. You can repeat the process for the next million-dollar ad.
This is far more effective than trying to learn copy the traditional way.
People tend to buy lots of books and expensive courses. I owned the Robert Collier letter book, Vic Schwab’s “How to Write an Advertisement”, John Caple’s “Tested Advertising Methods” and a whole gob of other books for years, and I still couldn’t even finish one sales letter.
When I got serious and created the process I described above, I began writing ads at lightning speed, often in one sitting. Some ads were successful with a decent 3% and others with 5%. A few were even runaway winners…
With High Response Rates
Up to 13%
So besides getting a killer swipe file… you’re really getting a copywriting course that’s better than just about anything else on the market. (True.)
What I’ve done is isolated all the best lessons Halbert compiled the information and made it into homework assignments you can follow.
And by following them you’ll learn how to write copy at the unconscious, instinctual level. It will become part of you to write great copy. You’ll be able to do it automatically.
Still… something wasn’t right.
What I realized when I was writing the analysis for these ads were some things I couldn’t explain in writing. Some parts of the ad were either so subtle, or so artfully done, that the mere written word alone couldn’t do them justice.
The solution was simple… Video Analysis! Simple… Video Analysis!
Camtasia was installed and I went back to analyze each of the ads. Some videos were so detailed, I had to break them up into three parts.
When I finished (the whole things took weeks), I counted up the results and found I had…
53 Videos with Different Content
A Gary Halbert The Gold Nugget
Writing copy to make money!
When I shot these videos, I realized that I could give better copy instruction than I could have ever imagined.
The written analysis does not have to be wrong. Some people prefer reading and skimming rather than watching a video. They might just need a quick reference. The written analysis is a good option.
However, with video, not only can I really get deep into the copy, but I’m able to jump around to different parts, to show you how they tie in.
I’m able to highlight subtle transitions and copywriting techniques that I otherwise would not be able to explain. Or it least not in a precise fashion that allows you to…
Instantly understand
Profit from It!
This is possible thanks to these videos.
Strangely enough, my original plan was to make 5 or 6 videos for my favourite. Halbert ads. After realizing how amazing these videos were and the lessons in copywriting they contained, I took it all in and continued to do the rest.
It took my countless hours, but in the end it was worth it… for I had achieved what I finally considered… an “irresistible offer”.
Here’s What the offer consists of:
   37 Gary Halbert Advertisements in PDF Transcript Format
   34 of those ads contain personal written analysis
   Homework Assignments on over 30 ads so you can instantly learn the best lessons contained in those ad and apply them to your own marketing efforts
   Video Analysis of all 37 Ads performed by me, for a total of 53 videos containing over 5 hour of copywriting instruction!
Damn, that’s a killer deal.
After the many hours and effort I put into this project I decided to take some time off before I wrote this ad.
But something still didn’t feel right. Deep down in my heart, I knew I could make the offer even better…
I put on my thinking caps and asked: “What makes a swipe file so good?” It dawned upon me while looking through my own swipe files.
See, I don’t just have a collection of killer ads to get ideas from, I actually have each of those ads sorted out by sections.
In reality, a good copywriter shouldn’t have one swipe but…
Many Swipe Files!
As an example, I have:
   Headline Swipe File
   Bullet Point Swipe File
   dSales Template Swipe File
   dGuarantee Swipe File
   dOpening Paragraph Swipe File
   dP.S. Swipe File
Simple reason: Sometimes all you need is the headline. The copy will often write itself once you have the headline.
You might also find yourself writing bulletpoints and want to add more impact to your copy. What you’d do then is open up your bullet point file and swipe away!
You might decide to make your order more secure by adding a zing to the guarantee. It’s possible to ponder the process all day. Or, you can just go ahead and open your guarantee swipe file to find out. It’s the real secret to…
Instantly Increase the
Persuasion Power Of Each And
Every Ad… Every Time!
You could now take each Halbert Find the ad you are looking for and then sort it out yourself. Why should you? What don’t I do it for you?
In fact, that’s exactly what I did.
Here’s what you’re also going to get:
   “The Gary Halbert Headline Collection”
   “The Gary Halbert Bullet Point Collection”
   “The Gary Halbert Guarantee Collection” (Some of the best guarantees I’ve ever read and swiped from)
   “Famous Gary Halbert Openers”
   “P.S.’s from Gary Halbert”
These reports are great quick reference guides. You can even create complete ads from these swipe files.
Here’s how you’d do it:
Open up the headline library to generate an idea for your headline. After that, open the. “famous Gary Halbert Openers”Choose the best one to match your offer.
Once you’ve got your opener, it’s time to tell the reader about your benefits. You can use the bullet point collection to get killer bullet points.
What’s left? You can just give a guarantee, which will be wiped from your guarantee collection. Then ask for the order.
Too much work for your? Well…
Here’s an Even Easier Way
To Write a Profitable Advertisement
One of these have you ever seen? “paint by the numbers” pictures? All you have to is paint within the lines, and when you’re finished, you’ll have a masterpiece!
Well, besides having the swipe files I’ve created for you above, you’ll also have sales letter templates. You can analyze every one of them. Gary Halbert ad you could get your hands on, you’d discover that in most cases, he writes nearly all his copy from one of seven basic templates.
What I’ve done is identified and isolated 7 of those templates for you to easily follow along with. These templates are useful for me when I need to create copy in order to meet a deadline.
What I’m saying is this: There can’t be an easier way to write copy in one sitting that pulls 11% of higher (as I have done several times using this method)!
Does this sound good to you? Then wait until you see just how little I’m charging for all of this…
But before we get into that, I got some bonuses I’d like to extend to you, to truly take this offer over the top, so there is no disputing how incredible it is.
Special Time Sensitive Bonuses
Bonus #1: A free lifetime membership to my “What’s Working Now” Club for copywriters
I make a monthly trip to the library to peruse magazines and newspapers. When I come across an ad that I think is truly amazing, I cut it out and add it to my swipe files.
How’d you like me to also send you a copy of that ad, as well as a quick critique of it?
You can enroll in this membership free of charge, provided you act quickly. This is something I’m eventually going to charge for, so I can’t make this bonus available forever.
Bonus #2: Two Hours of Bonus “Fly on the Wall” Quick-Fix Ad Critiques
I typically charge $75 per half hour to personally critique someone’s copy, and most clients are happy to pay this fee (one time I came up with a headline for a client that more than tripled her response!).
But, every once in a blue moon I do offer “superficial” quick-I offer free copy critiques to anyone on my list. I also recorded the entire session last time.
A professional copywriter can instantly spot flaws in amateur copy and offer solutions within minutes.

It is important to remember that these critiques are applicable to many niches. So there’s a good chance that I’ve critiqued something similar to whatever your niche your in, or thinking about entering.
Are you a believer that this would be helpful?
Bonus #3: All Future Updates Free of Charge Gary Halbert Ads
I’m never going to quit researching and uncovering Gary Halbert ads. And I’m sure, from the sales I generate from this product, people will start sending in Halbert ads I don’t have.
Actually, I told a marketing buddy just yesterday about this product, and he already sent me two ads that I didn’t have.
So those will be sent to you for free soon, when I finish them up (I just couldn’t wait any longer to get this product into your hands). But in addition to those two ads, you’ll also get all future Gary Halbert Send ads for free (with written analysis and video) to add to your swipe folder.
As I add my Gary Halbert swipe file, naturally I’m going to increase the price of what I charge for this package. You can buy this collection today and get the lowest price. Plus, you’ll receive all future updates for this package free.
I hope you see the value.
Okay, to sum everything up, and to make sure the skimmers didn’t miss anything…
Here’s What You’re Going to Get:
   37 Gary Halbert Ads
   34 ads come with written critiques
   Over 30 homework assignments, to help you master copywriting as quick as possible
   All 37 ads with Video Analysis, for a total of 53 videos that span over 5 hours worth of time
   “The Gary Halbert Headline Collection” 6 pages of headlines
   “The Gary Halbert Bullet Point Collection” (plus 146 bullet points!)
   “The Gary Halbert Guarantee Collection” (Some of the best guarantees I’ve ever read and swiped from)
   “Famous Gary Halbert Openers”
   “P.S.’s from Gary Halbert”
   Gary Halbert Sales Templates (7 master-Class templates for when you have to plug and go!
   Free Lifetime enrollment into my “What’s Working Now” Register Now
   2 hours of “quick fix” ad critiques (An approximate value of $300
   Free lifetime updates! (All future Halbert You will receive the ads that I add to this collection for no cost!
How Come You’re Charging
This is such a low price! Are You Crazy?
I know I should be charging at least 5 times what I’m going to charge for this.
First, it is unique. Second, it contains more copywriting lessons and strategies than you’ll find in most courses that sell for over $1,000. Third, it’s designed and optimized for people who need to write excellent copy, and need to do so quickly… especially those who have never written a winning sales letter. In their lives!
You just found one? “big idea” What would you get from this package to increase your conversion rate by 1%?
If you have a $47 product and only 1 person visits your site, you can make an additional $47 every 100 people visit your site. Within a few months, you’d be making thousands of extra dollars!
What if you could reduce your copywriting time by using sales templates and swipe files?
Let’s say it takes you 10 hours to write copy that makes you $1,000. Now, you can complete it in just five hours. You would get at least $500 for every sales letter you write.
Actually, I’m being modest with the numbers.
If you can only extract one idea from this package, there’s something wrong with you. That’s because there’s several big ideas to be found that could put many thousands of extra money into your pocket in no time flat.
With all that in mind, here’s how I came up with the price. I think a reasonable person… if they put in even just the tiniest of effort… could use the ideas, lessons, tactics and shortcuts found in this package to make $750… easily.
Remember what I said when I created an irresistible deal? It was to provide 20 times more value than the investment required. With that in mind, I am able to accept the small price of $37. ($37 X 20 = $740
That’s just one dollar per ad!

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