Jason Swenk – The Agency Playbook 2017

Explore The How to properly grow an onion Agency In a Way That Provides True Scale

System 1: CLARITY: Do you want to avoid dealing with clients or individual accounts? To be able set up an organization that allows you to focus on your business and not all the distractions? This system will teach you how to clearly communicate your vision to agencies. If they don’t know the vision, they will make decisions based on what is best for them, verses what is best for the agency. This will allow you to clearly define the path you want to take, what you must do and what you should say. ‘no’ to.

System 2: POSITIONINGFind out how to make your agency a leader in your market. You will attract the right accounts and not have to manage the small ones that eat up your time. Make your agency a leader “The Choice” Vs “A Choice.”

System 3: OFFERINGLearn the secret formula to maximizing your profits by determining the right order of products and services, and what price you should charge.

System 4: PROSPECTINGIdentify the key areas and people you need to reach in order to grow leads and make them profitable. Outbound strategies that bring in immediate revenue, inbound strategies and how to create strategic partnerships are some of the low-hanging fruit.

System 5: SALESHow to build a sales team and how to qualify leads.

System 6: DELIVERYLearn how to reduce scope creep and streamline your delivery to make more profit. Find out how to protect yourself while delivering work. We also included all the documents that we used, including change order forms, creative shorts, and questionnaires. Learn how to interpret the wishes of your client, and obtain sign-offs, plus many more.

System 7: OPERATIONSThe hard part about running a business is the financial aspect. How to increase cash flow and give incentives to your team. Also, learn how to not give your employees ownership, but still give them incentives and a sense ownership. Learn who and when you should hire, as I guide you through the ORG Chart you will need to scale your agency.

System 8: LEADERSHIPLearn how to make the transition from an Agency An owner should Agency CEO, position your agency to acquire, how to create an incredible culture that attracts top talent, and how and why you should set up an advisory board.

Sale Page : http://jasonswenk.com/playbook-vsl/